Will Coakley Email & Phone Number

Miami, Florida, United States

✰ Strategic client partner and product specialist responsible for designing and delivering clinically accurate and emotionally engaging B2B marketing materials supporting Align Technology – Global Professional, iTero & Vivera brands. ✰ Collaborative coach responsible for leading a cross-disciplinary marketing team by setting and maintaining an enriching environment for team growth. ✰ Facilitated product and brand-focused multi-media productions of static, visual motion, and 3D CGI marketing assets. ✰ Intra-Agency leader responsible for building consensus and ensuring alignment across Publicis teams to exceed client expectations via the Power of One business model. ✰ Managed the development and deployment of the AI Virtual Music Studio and Global Performer Showcase experiences within the MasterCard Artist Accelerator, a digital program that identified musicians in underserved and marginalized groups and amplified their reach by leveraging Web3 technologies to expand their audience.

Boca Raton, Florida, United States

✰ Enriched client partnerships responsible for managing the full-funnel marketing support for healthcare clients such as MD Now. ✰ Developed omnichannel strategic media and creative plans designed to drive consumer awareness and conversion and oversaw their tactical execution. ✰ Elevated consumer UX on digital channels through the maintenance, updates, and optimization of client web presence.

✰ Product-focused marketing specialist responsible for ensuring compliance with brand standards across an omnichannel suite of creative deliverables

Miami/Fort Lauderdale Area

✰ Orchestrated a cross-functional team of staff who manage the day-to-day administration of marketing and advertising initiatives for assigned clients including TBC Corporation (Tire Kingdom, National Tire & Battery, Midas, Big O Tires), Lazydays RV, and Greater Fort Lauderdale Alliance.✰ Implemented new initiatives and creative marketing and advertising strategies leveraging digital & traditional media tactics.✰ Spearheaded CRM strategies and tactics including database management & enrichment, direct marketing, & purchase funnel analysis. ✰ Monitored client business daily to ensure the successful execution of strategies and metrics.✰ Coached account managers on merchandising marketing/advertising efforts in both district meetings and one-on-one store visits.✰ Developed continuing staff training programs that ensure the continued growth of staff working on Client business.✰ Established a business-building atmosphere utilizing agency resources to develop and grow individual client accounts.

Miami/Fort Lauderdale Area

✰ Oversee a cross-functional team of staff who manage the day-to-day administration of marketing and advertising initiatives for assigned clients.✰ Develop and implement new initiatives and creative marketing and advertising strategies.✰ Monitor client business on a daily schedule to ensure the successful execution of strategies and metrics.✰ Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits.✰ Create continuing staff training programs that insure continued growth of staff working on Client business.✰ Create a business-building atmosphere utilizing agency resources to develop and grow individual client accounts.✰ Identify and evaluate local event promotional opportunities.

Miami/Fort Lauderdale Area

✰ Direct the creation and deployment of regional marketing and advertising strategies in close support and coordination of high-value new and existing clients.✰ Develop, nurture, and grow a performance-driven cross-functional sales and creative team.✰ Represent the Agency as a marketing expert and lead agency Regional personnel in the Director’s absence.✰ Prepare materials and attend Regional marketing and advertising meetings with direct involvement in future creative direction and ideation.✰ Work in conjunction with Regional Business Strategist to research new products and create marketing and advertising strategies for specific regions.

Miami/Fort Lauderdale Area

✰ Support the Account Director in the leadership of all advertising, marketing, and business efforts for assigned accounts.✰ Coordinate with client marketing and sales operations to grow client business and increase ad spend.✰ Assist the Account Director in the development and presentation of quarterly and annual creative strategies.✰ Write creative briefs, oversee creative product development, efficiency, and quality.✰ Direct media planning, buying, strategic direction, and cross-functional creative and development teams.

Miami/Fort Lauderdale Area

✰ Support the AutoNation regional corporate team to manage a $2.5M monthly comprehensive advertising budget across 40 dealerships in five markets in Texas.✰ Build annual strategic marketing plans for market-wide and manufacturer groups and individual dealerships.✰ Directed cross-functional teams responsible for the execution of media plans and strategy.✰ Provide competitive market, traffic, and trend analysis to determine media ROI and opportunity.✰ Three-time AutoNation Grand Region of the Year Award Winner for the Texas region.✰ Leverage experience in Digital, SEM, and SEO management to create innovative campaigns.

Miami/Fort Lauderdale Area

✰ Developed long-term partnerships with over 20 AutoNation dealerships in three Texas markets.✰ Manage the execution of multichannel advertising plans, co-op billing and dealership reimbursement.✰ Work with copy to create engaging TV and radio promotions; coordinated with studio and art departments to ensure customer satisfaction on completed spots.✰ Coached, trained, and mentored direct-report Account Coordinators to build effective teams.

Miami/Fort Lauderdale Area

✰ Managed the client and agency relationship for 15 AutoNation dealerships in three Florida markets.✰ Advised senior stakeholders in campaign direction and advertising strategy development.✰ Researched, created, and delivered detailed competitor, caller, and sales reports.✰ Managed the exchange of information through the Art, Copy, Studio, and Media departments under strict deadlines.✰ Coordinated monthly planning initiatives and strategies with the Associate Director and Senior Account Executive.✰ Monitored and executed media buys, managed monthly print budgets, executed creative through script and layout review, and assisted in internal process and procedure operational management.