Bill Mcvay Email & Phone Number

Debary, FL, US

Oversee and implement all of the marketing strategies for an international non-profit that is fully funded by donations and grants. I support Over 30,000 volunteers at over 500 locations worldwide in helping them fundraiser, recruit, and increase the footprint of our organization.

Tallahassee, Florida, US

• Handled all constituent issues through their satisfactory conclusion
• Worked with local, county, and state employees to resolve constituent issues outside of our office’s purview
• Attended meetings and events on behalf of the Representative
• Scheduled the Representative’s political calendar
• Filed quarterly financial reports

Davie, FL, US

• Used Email Playground to send emails to rewards database by locality
• Used Silverpop to segment rewards members for loyalty programs
• Reported global email metrics using Excel and pivot tables

Alexandria, VA, US

• Oversaw extremely targeted email campaigns with tracked results using Constant Contact
• Wrote messaging for lobbyists and legislators explaining a complicated industry in a way to be understood by non-industry audiences
• Performed exemplary customer service to current and potential customers both online and by phone in describing a complicated and detailed process
• Increased all cyclical numbers between 7-17% over prior cycle’s totals, exceeding all goals set forth in the strategic plan
• Coordinated the annual conference while ensuring 200 professionals from various jurisdictions had an educational and enjoyable experience

Alexandria, VA, US

• Scheduled multiple email campaigns and laid out emails with online platform
• Coordinated digital and print advertising campaigns for a variety of products and services
• Created extensive reporting metrics to track marketing campaigns
• Represented the organization at industry conferences selling products and disseminating information to attendees

Washington, DC, US

• Responsible for the design and messaging for all marketing brochures
• Implemented all social media efforts including outreach to the community
• Assisted in the development of strategic marketing plan and departmental marketing plans
• Updated information on the website based on input from staff
• Researched and ordered all promotional items
• Assisted with the staffing and management of all trade-show and exhibit opportunities

Blacksburg, VA, US

• Performed extensive market research and helped write business plans for small businesses, including database entry, output analysis, and writing reports
• Created visual presentations with PowerPoint summarizing the key points of the business plan for the client’s use in procuring investors

• Created and maintained the social media site for the organization with input from all functional units
• Planned and coordinated off-site educational events with the company president, attendees and vendors
• Oversaw and organized weekly internet product orders with the fulfillment department
• Wrote copy for, setup the design and sent informational e-blasts while tracking their open and response rates

• Created client purchase orders and quote orders for media buys and other marketing projects
• Procured pricing for various marketing projects to be included in contract proposals
• Coordinated with other functional units to follow through on marketing projects before deadlines
• Wrote and edited copy and collaborated on design of monthly e-mail marketing campaigns
• Used Constant Contact as our CRM for e-mail marketing campaigns
• Main point of contact for client and vendor management

• Developed promotional materials for direct mail campaign
• As part of a team, we conceived branding materials for the campaign
• Recruited and worked with corporate sponsors to ensure their branding standards were adhered to
• Headed the recruitment of golfers for the tournament
• Coordinated the event logistics of the 2007 PenAm Golf Tournament
• Achieved an all-time high in golfers increasing over 7% from the previous year and an all-time high in money raised for charity increasing 120% from the previous year

• Billed medical claims to insurance companies using computerized billing system
• Processed secondary insurance claims attaching appropriate confidential documentation
• Performed follow-up on outstanding claims by calling insurance companies and taking appropriate billing action to insure claim payment

Mba, Marketing/Marketing Management, General

Bs, Business Administration/Marketing