With many years of experience in the automotive industry, I am a retail digital strategist at Audi Canada, where I collaborate with field, dealers, and OEM leadership to deliver the ‘One Audi’ program. This initiative is modernizing the digital experience and creating a cohesive, unified approach across the nationwide dealer network.My core competencies include strategic digital marketing, CRM management, sales optimization, and customer experience enhancement. I am passionate about driving innovation, fostering collaboration, and aligning the dealer network with the Audi brand vision and values. My mission is to bring consistency and quality to the customer sales and after-sales experience, regardless of how or where consumers choose to engage – be it online, in-store, or remotely.