Bill Marshall Email and Phone Number
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An experienced, enthusiastic and dedicated futures and cultural insight professional who strongly believes that insight and cultural foresight should be at the heart of strategic decision making within an organisation and has the track record of making this happen. Expertise in building motivated teams across the globe, choosing and managing high calibre agency partners, understanding global markets and cultural nuances, establishing futures thinking and practices and driving forward brand and market plans.Have built global Knowledge and Insight teams from scratch, created an internal futures practice, identified and embedded key cultural and consumer trends that drive category and brand growth, focused on break out innovation opportunities and developed and embedded programmes such as segmentation that significantly improve marketing capability, effectiveness and ROI.
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Global Head Of Consumer Futures And Portfolio InsightGoogle Sep 2024 - PresentMountain View, Ca, Us
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Global Director, Human & Cultural FuturesUnilever Jan 2015 - Sep 2024Blackfriars, London, GbFutures, trends and cultural insight lead across Unilever - identifying macro foresight shifts and scanning cultural issues to drive future forward thinking across the business. Additionally the Sustainability insight lead ensuring a consumer centric approach for our people and planet philosophy. -
Global Director Of Market InsightAkzonobel Jun 2008 - Dec 2014Amsterdam, Noord Holland, NlOverall responsibility for setting the insight agenda at AkzoNobel's 8bn Decorative paints business.Built and lead a talented multi-cultural Knowledge and Insights team of 28 located in 11 countries around the world.Conceived and embedded a multi-dimensional segmentation across 27 markets around the globe, creating a common language to drive brand growth and innovation opportunities.Identified and established new protocols to measure the key drivers, trends and predictors for brand growth in the category.Partnered the CMO in turning a collection of country local brands into a true global brand position.Uncovered and evidenced the consumer insights that underpin Dulux's global strategy of "adding colour to people's lives".Established a new "consumer decision journey" model for identifying threats and opportunities across time.Pioneered the use of a cultural insights programme within the company to drive category growth. -
Global Director Of Market Research & InsightIci Paints Jan 2006 - Jun 2008UsManaged culture shift across the business from one of reactive acquistion of data, to strategic engagement with consumer insight as the central driver of strategic plans.Pioneered global corporate engagement in ICI with consumer trends as a pro-active strategy for business development.Indentified the key positioning for ICI's launch into new developing markets in Eastern Europe, the Middle East and Africa. -
European Director Of Market Research And InsightIci Paints Jan 2002 - Jan 2006UsBuilt a high performing and respected European insight team from scratch - focused on core insight capability driving actions.Pioneered and embedded systematic approaches to brand measurement and innovation testing.
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Head Of Market Research And Customer Satisfaction.Bt 1991 - 2001London, GbResponsible for all market research programmes - consumer and business across BT. Extensive ad-hoc programme and and large scale continuous consumer and B2B tracking studies. -
Customer Satisfaction ManagerBt 1985 - 1991London, Gb
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Retail ManagerTotal 1983 - 1985Paris La Défense Cedex, Fr
Bill Marshall Skills
Frequently Asked Questions about Bill Marshall
What company does Bill Marshall work for?
Bill Marshall works for Google
What is Bill Marshall's role at the current company?
Bill Marshall's current role is Global Head of Consumer Futures and Portfolio Insight at Google.
What is Bill Marshall's email address?
Bill Marshall's email address is bi****@****bel.com
What is Bill Marshall's direct phone number?
Bill Marshall's direct phone number is +177366*****
What skills is Bill Marshall known for?
Bill Marshall has skills like Customer Insight, Market Research, Segmentation, Strategy, Market Analysis, Management, Consumer Behaviour, Market Planning, Marketing Strategy, Fmcg, Marketing Research, Competitive Analysis.
Who are Bill Marshall's colleagues?
Bill Marshall's colleagues are Joe Reid, Connie Parks, Pavankalyan Pennapati, Shan Khan, Sanjay Pandit, Alejandro Draco, Cynthia Andrea Lazcano Vasquez.
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