Global Head Of Consumer Futures And Portfolio Insight
Current
Sep 2024 - Present
AeroLeads people directory · profile
Bill Marshall Email & Phone Number
Global Head of Consumer Futures and Portfolio Insight at Google
at
Google
1 work email found
@unilever.com
3 phones found area 773 and 787
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 86%
Current company
Role
Global Head of Consumer Futures and Portfolio Insight at Google
Location
London, England, United Kingdom
Company size
Who is Bill Marshall? Overview
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Quick answer
Bill Marshall is listed as Global Head of Consumer Futures and Portfolio Insight at Google at Google, a with 1 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at unilever.com, phone signal with area code 773, 787, and a matched LinkedIn profile for Bill Marshall.
Bill Marshall previously worked as Global Head of Consumer Futures and Portfolio Insight at Google and Global Director, Human & Cultural Futures at Unilever.
Company email context
Email format at Google
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{first}.{last}@unilever.com
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Profile bio
About Bill Marshall
An experienced, enthusiastic and dedicated futures and cultural insight professional who strongly believes that insight and cultural foresight should be at the heart of strategic decision making within an organisation and has the track record of making this happen. Expertise in building motivated teams across the globe, choosing and managing high calibre agency partners, understanding global markets and cultural nuances, establishing futures thinking and practices and driving forward brand and market plans.Have built global Knowledge and Insight teams from scratch, created an internal futures practice, identified and embedded key cultural and consumer trends that drive category and brand growth, focused on break out innovation opportunities and developed and embedded programmes such as segmentation that significantly improve marketing capability, effectiveness and ROI.
Listed skills include Customer Insight, Market Research, Segmentation, Strategy, and 26 others.
Current workplace
Bill Marshall's current company
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Google
8 roles · 44 years
Bill Marshall work experience
A career timeline built from the work history available for this profile.
Global Director, Human & Cultural Futures
Futures, trends and cultural insight lead across Unilever - identifying macro foresight shifts and scanning cultural issues to drive future forward thinking across the business. Additionally the Sustainability insight lead ensuring a consumer centric approach for our people and planet philosophy.
Jan 2015 - Sep 2024
Global Director Of Market Insight
Overall responsibility for setting the insight agenda at AkzoNobel's 8bn Decorative paints business.Built and lead a talented multi-cultural Knowledge and Insights team of 28 located in 11 countries around the world.Conceived and embedded a multi-dimensional segmentation across 27 markets around the globe, creating a common language to drive brand growth and innovation opportunities.Identified and established new protocols to measure the key drivers, trends and predictors for brand growth in the category.Partnered the CMO in turning a collection of country local brands into a true global brand position.Uncovered and evidenced the consumer insights that underpin Dulux's global strategy of "adding colour to people's lives".Established a new "consumer decision journey" model for identifying threats and opportunities across time.Pioneered the use of a cultural insights programme within the company to drive category growth.
Jun 2008 - Dec 2014
Global Director Of Market Research & Insight
Managed culture shift across the business from one of reactive acquistion of data, to strategic engagement with consumer insight as the central driver of strategic plans.Pioneered global corporate engagement in ICI with consumer trends as a pro-active strategy for business development.Indentified the key positioning for ICI's launch into new developing markets in Eastern Europe, the Middle East and Africa.
Jan 2006 - Jun 2008
European Director Of Market Research And Insight
Built a high performing and respected European insight team from scratch - focused on core insight capability driving actions.Pioneered and embedded systematic approaches to brand measurement and innovation testing.
Jan 2002 - Jan 2006
Head Of Market Research And Customer Satisfaction.
Responsible for all market research programmes - consumer and business across BT. Extensive ad-hoc programme and and large scale continuous consumer and B2B tracking studies.
1991 - 2001
~10 yrs
Customer Satisfaction Manager
1985 - 1991
~6 yrs
Retail Manager
1983 - 1985
~2 yrs
Team & coworkers
Colleagues at Google
Other employees you can reach at google.com. View company contacts for 1 employees →
JO
Jason Ossey
Colleague at GoogleAtlanta, Georgia, United States
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MB
Morium Bibi
Colleague at GoogleDhaka, Bangladesh
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SP
Shri Pattanashetti
Colleague at GoogleSan Jose, California, United States
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AA
Adam Adamsson
Colleague at GoogleBorås, Västra Götaland County, Sweden
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PT
Paila Tirpat Raw
Colleague at GoogleSrikakulam, Andhra Pradesh, India
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RH
Rachid Haroun
Colleague at GoogleAlgeria
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AM
Andrew Muzika
Colleague at GoogleChiltern, England, United Kingdom
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AC
Angelique Cordova
Colleague at GoogleSan Francisco Bay Area, United States
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HN
Hanekám Norbert
Colleague at GoogleHungary
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DM
Dónal Mac Fhionnlaoich
Colleague at GoogleGreater Dublin, Ireland
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Jason Ossey
Colleague at GoogleAtlanta, Georgia, United States
View →
MB
Morium Bibi
Colleague at GoogleDhaka, Bangladesh
View →
SP
Shri Pattanashetti
Colleague at GoogleSan Jose, California, United States
View →
AA
Adam Adamsson
Colleague at GoogleBorås, Västra Götaland County, Sweden
View →
PT
Paila Tirpat Raw
Colleague at GoogleSrikakulam, Andhra Pradesh, India
View →
RH
Rachid Haroun
Colleague at GoogleAlgeria
View →
AM
Andrew Muzika
Colleague at GoogleChiltern, England, United Kingdom
View →
AC
Angelique Cordova
Colleague at GoogleSan Francisco Bay Area, United States
View →
HN
Hanekám Norbert
Colleague at GoogleHungary
View →
DM
Dónal Mac Fhionnlaoich
Colleague at GoogleGreater Dublin, Ireland
View →
FAQ
Frequently asked questions about Bill Marshall
Quick answers generated from the profile data available on this page.
What company does Bill Marshall work for?
Bill Marshall works for Google.
What is Bill Marshall's role at Google?
Bill Marshall is listed as Global Head of Consumer Futures and Portfolio Insight at Google at Google.
What is Bill Marshall's email address?
AeroLeads has found 1 work email signal at @unilever.com for Bill Marshall at Google.
What is Bill Marshall's phone number?
AeroLeads has found 3 phone signal(s) with area code 773, 787 for Bill Marshall at Google.
Where is Bill Marshall based?
Bill Marshall is based in London, England, United Kingdom while working with Google.
What companies has Bill Marshall worked for?
Bill Marshall has worked for Google, Unilever, Akzonobel, Ici Paints, and Bt.
Who are Bill Marshall's colleagues at Google?
Bill Marshall's colleagues at Google include Jason Ossey, Morium Bibi, Shri Pattanashetti, Adam Adamsson, and Paila Tirpat Raw.
How can I contact Bill Marshall?
You can use AeroLeads to view verified contact signals for Bill Marshall at Google, including work email, phone, and LinkedIn data when available.
What skills is Bill Marshall known for?
Bill Marshall is listed with skills including Customer Insight, Market Research, Segmentation, Strategy, Market Analysis, Management, Consumer Behaviour, and Market Planning.
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