A seasoned creative business leader with 15 years of experience driving growth and innovation in international markets. Connecting America and Europe, as Director of France for Brand USA since 2018, our collective efforts have yielded a significant 10% increase in visitors and a 6% rise in average spend. We triumphed in expanding the organization's reach, recovering from market downturns in record time, and establishing Brand USA as an industry authority through high-level stakeholder engagement and pioneering B2B2C marketing strategies.Concurrently, I founded my own consulting company, overseeing P&L and managing up to a team of four, to supply brands and businesses with strategic insights and recommendations. In this role, I contributed to the creation of a new travel and tourism division for a NASDAQ-listed company, propelling Metaverse, AR/VR and AI initiatives, carried by an innovation culture, and resisting the hype.My creative skills in conquering market shares, leading public relations, building cross-cultural relationships, and my Executive MBA from HEC Paris –one of Europe's top business schools, have been key to create value in new territories, leveraging technology to transform the tourism industry.