William Mosher Email & Phone Number

Mountain View, Ca, Us

Denver, Co, Us

Philadelphia, Pa, Us

• Oversaw commercial B2B marketing and inbound sales and retention for Comcast's West Division.• Centralized seven inbound sales and retention call centers into one, 170-person call center which resulted in improved efficiency, greater productivity, and ability to sustain significant continuous sales growth. Worked cross-functionally with Facilities, Human Resources, Accounting, and Business Operations to successfully complete all aspects of the move. Responsible for the operations and sales performance of the new center.• Created performance metrics to measure productivity and drive results. Identified most successful daily sales rep routine and standardized it across the organization. Designed compensation plans and incentives focused on motivating employees to achieve at highest potential. Provided necessary resources for under-performing sales reps to achieve goals.• Developed tactical marketing plan and offer strategy, including: mail, radio, television, print, sponsorships and sales support collateral. Reviewed all marketing materials to confirm adherence with company image, brand guidelines, copy writing compliance, quality assurance, and on-time and on-budget delivery. Managed forecasting, budgeting and campaign analysis to determine on-going marketing strategy.• Pioneered Comcast’s first ever B2B budgeting, forecasting and standardized reporting by sales channel. New reports provided critical business intelligence used to optimize sales channel growth. Encouraged total transparency in the sales organization in order to capitalize on strengths and provide support for weaknesses.

Philadelphia, Pa, Us

• Oversaw the performance of customer service retail centers across two states and 30 locations with over 100 employees, as well as over 250 direct sales employees and contractors. Established cooperative relationships with employees in remote locations in order to achieve high performance.• Integrated Colorado and New Mexico territories to become the Mile High Region. Planned organizational design, combined and optimized processes, managed headcount adjustments, set region strategies, and spearheaded the transition to the new facility.• Led budgeting, forecasting and ongoing performance management of all regional sales channels.

Philadelphia, Pa, Us

• Led marketing team of 25 people. Managed annual marketing and sales budget in excess of $50 million, including: direct tactics, mass media, alternate sales channels, direct sales commissions, sponsorships, commercial sales commissions, and incentives. Negotiated sponsorship and distribution relationships with local sports franchises and programming networks.• Increased residential subscriber activity and net subscriber growth for all products offered, making Colorado the fastest growing region in the company. Led subscriber churn analysis and created a strategy designed to increase client retention. Created new product roll-out plans and trial designs.• Led cost/benefit analysis of eliminating under-performing retail locations or waiting until the facility lease expired. Negotiated with city governments on regulations in order to close unproductive retail locations.• Frequently represented the region for public relations responsibilities including community activities and radio or television interviews.

Reported directly to the CEO and presented quarterly plans and results to Board of Directors. Selected by CEO to deliver all significant corporate pitches. Hired as Director and promoted to VP in less than one year. Initiated and closed $5.5 million enterprise-wide contract with SBC

Dallas, Tx, Us

Promoted from Manager in less than a year. Designed and implemented freight cost reduction strategy in Atlanta operating region. Led strategic product development for an open access, multiple ISP environment

Us

Promoted to Associate after only two years and covered the entire Pacific Rim with one partner. Negotiated and structured cross-border strategic relationships and minority investments in U.S. and Asian companies.

Mba, Media, Information And Communications Resources

A.B., Economics