I am the co-founder and CEO of SparxWorks Inc, an emerging SAAS based AR platform company. Sparx has the only self-service AR Platform for advertisers and publishers focused on making AR simple. Prior to starting SparX, Bill served as CEO of North South Studios, a web, and mobile application company. Today, North South Studios is the professional service division of SparX.I have more than 20 years of corporate and entrepreneurial experience. I have been involved in production and multimedia from its early days and have had key roles in establishing many of the business processes which today are often taken for granted. My areas of expertise include creative direction, marketing, finance, augmented reality, mobile app development, AI, machine learning, and operations. I have acquired additional expertise in the areas of outsourcing engineering, quality assurance, graphic design, and investing in South AmericaBefore becoming the CEO of SparxWorks, I served as the CEO for North South Studios my key areas of responsibility include business development, finance, production, and operations. I developed intellectual property for the company which was later leverage into the berth of SparxWorks.Prior to starting NorthSouth Studios, I served as the COO of the Knowledge Kids Network, an early internet venture funded by Knowledge Universe. Before joining Knowledge Universe, Il was VP of production for iXL Inc, a NASDAQ listed internet services company. Before joining IXL, I was Vice President of Production for Digital Planet, an Internet services company. I started my career at Philips Media where I managed a production studio for the family and entertainment division. I have implemented hundreds of projects for major brands like Mattel, Intel, Disney Online, CAA, Fox Network, McGraw Hill, Warner Brothers, Leapfrog Toys, US Postal service, K12, Kaplan, and many more. Bill holds a BA degree in accounting and business administration from Universidad San Martin de Porras in Lima, Peru, and a post-graduate degree in Banking from IPAE.