William Nicholson Email & Phone Number

New Haven, Connecticut, Us

Software / Systems Hardware engineer working at ML / AI startup in the utility industryC++ and Python development for embedded Linux.* Responsible for all in vehicle device hardware and software for machine learning ( ML) and (AI) detection and analysis of utility poles.* Provide in vehicle hardware and support using NVIDIA AGX Xavier, Orin and NX Jetson CPUs with embedded Linux using Nvidia JetPacks.* Provide vehicle integration, battery management, hardware and cabling of embedded devices.* Investigation, design and selection of Cameras, CPU, GPS and mounting hardware

* Lead and implemented hardware and firmware for microcontroller products. * Developed and patented self learning / artificial intelligence (AI) algorithm for vehicles.* Brought to market innovative products in the automotive and outdoor spaces.* Designed CAN, OBDII, vehicle telematics, WIFI ( early IOT), * SAE J3005, ISO 15765, M2M cellular, and embedded product(s).* Designed electronic outdoor gardening product(s) for use in harsh environmental conditions.* Lead marketing and sales using Office 365, Dreamweaver / HTML/ CSS, Linkedin, Kickstarter Google and Facebook advertising, Shopify, Youtube. * Was able to launch startup on a shoestring budget.

* Managed international, on site and remote team with increased productivity during COVID.* Responsible for hardware, embedded products, packaging, firmware, Linux software, cloud / PC software, documentation, quality and test, IT.* Maintained large legacy product group with large technical debt while still producing new products.* Established processes for orderly, documented, version controlled, quality releases of products and software.* Managed hardware / software / firmware architecture and technology road maps.* Technologies managed include bare metal development, Linux development, .Net and java script development, APIs, databases, big data collection, microcontrollers, Wrike project management, Kanban, Agile development, 61850, Modbus and DNP protocols, ST micros

Responsible for executive management after the founding and subsequent sale of the company. Specialized in providing technology product direction, business development leadership, internet sales,marketing, and manufacturing products. Successfully combined electrical/software engineering background with effective interpersonal communications skills to introduce new products and technologies. Building and retaining a close team of highly competent professionals at Autologic is the accomplishment I am most proud of.* Lead the introduction of new technologies for vehicle diagnostics and vehicle inspections programs. These included OBDII, CAN, J1850, J1978, J1979, ISO15765, ISO 9141, Wireless technology ( Zigbee, bluetooth, etc ), touch screens, PDAs, Kiosks, language translation, J1708, etc. * Introduced paid per click advertising, internet shopping site and email marketing campaign.* Introduced several new business lines including Drivers License Testing, Wireless vehicle communications, Etc.* Experienced in many US state and international business development and implementation projects in vehicle diagnostics, safety inspections, emissions inspections, etc.* Successfully managed customer and vendor relationships including contract negotiations to optimize profits while building long term cooperation through team work and integrity.

I cofounded the company in 1996 and Autologic became a technology leader in the Automotive Diagnostic and Vehicle Inspection industries. We sold the company to Applus Technologies in August 2006. My responsibilities included managing business development, sales, product direction, cash flow, manufacturing / operations, brand development, contracts and OEM sales. Our business included many aspects of vehicle inspection and I was able to gain knowledge in many areas including internet products, internet advertising, web sites, and all areas of product development. Probably the single most important achievment was to keep the business growing with no need for external credit or financing. Our products included international retail and OEM sales of gas analyzers, smoke meters, OBD equipment, business management software, etc . Our long term customers included many of the industry leading vehicle emissions and safety inspection companies along with some great vehicle diagnostic companies. PC, Pocket PC, and electronic / software products were distributed world wide including South America, China, Europe, US and Canada. We worked in various capacities on many US vehicle inspection programs including New York, Indiana, New Hampshire, California, Illinois, Pennsylvania, North Carolina, Texas, California, etc

Milwaukee, Wi, Us

I was hired as Engineering Manager to bring new technology electronic products to an older mechanical product line. Advanced to Vice President where duties included leading hardware, software, drafting and mechanical engineering teams to develop new heavy duty truck testing products. This included dynamometers, SAE J1708, J1939, J1667 and electronic engine related products. Provided product direction and company leadership in conjunction with president. Utilized technical and communication skills to provide business development and manage large equipment direct sales for heavy duty customers. Provided project management as well as product line management.

Bsee, Electrical Engineering

Msee/Cs, Ee/Cs