Coach and mentor a world class Sales & Marketing team for the industries leading Co-Packing Company.

Coach and mentor a world class Sales & Marketing team for the industries leading Filling, Blending and Co-Manufacturing Company.

Directed the 15 member sales & marketing department, positioning the ready-to-assemble furniture business for sustainable growth and improved profit margins. Key member of executive team. Defined company’s unique value proposition and introduced sales model, marketing collateral, and consumer engagement plans. Scope of diverse responsibility include sales team management, direct sales, forecasting, budgeting, pricing, marketing, and E-Commerce sales & merchandising. Key Accomplishments: Directed the 15 member sales & marketing department, positioning the ready-to-assemble furniture company for sustainable growth and improved profit margins. Key member of executive team. Defined company’s unique value proposition and introduced sales model, marketing collateral, and consumer engagement plans for e-commerce and Brick & Mortar channels. Scope of diverse responsibility included sales team management, direct sales, forecasting, budgeting, pricing, digital marketing, and e-commerce sales & merchandising. Key Accomplishments:  Drove YoY growth, increasing sales 14% annually.  Facilitated a 15% improvement to margins at our top account. Propelled sales to exceed domestic plant capacity for 2 consecutive years.  Replaced underperforming SKUs, producing a 6% YoY margin improvement.  5 consecutive years of exceeding annual goals & KPI’s. Managed 35% of company sales revenue & accounts. Awarded Walmart’s OmniChannel Vendor of the Year in 2015. Achieved 9 record setting quarters of earnings for parent company, Dorel Home, a division of $3B Dorel Industries. Developed new company website and devised social media marketing campaigns to drive 125% website traffic growth and improve product and brand awareness.  Grew e-commerce business, representing 300% increase in channel revenue.  Pioneered and expanded databases with regard to product images, videos, copy and pricing.

Brought on board to direct sales & marketing development, demand generation, and program innovation for the protective packaging company. Executed sales growth plan through local, regional, and national distributors and rep groups with a focus on Fortune 500 end users. Key Accomplishments:  Expanded the sales network, doubling customer base and growing overall sales by 65%.  Met YoY sales and margin KPI’s. Managed 75% of customer base. Achieved 100% of KPI’s, necessitating capital expenditure for new manufacturing plant. Created new website, enabling a 10-fold increase in traffic. Launched an e-commerce store, utilizing PPC campaigns and SEO, resulting in 5% new revenue. Spearheaded direct mail campaigns to capture new clients and 12% new revenue streams.

In this role, I marketed stock and custom paperboard folding cartons and packaging across a nine-state territory. I prospected new customers, completed sales analysis, forecasted sales metrics, managed cost controls, and participated in trade shows. I also delivered training to improve performance of distributor’s sales teams, enhance product knowledge, and drive long-term growth. My achievements included:● Grew sales by 27% each year from 2001 to 2005. ● Met 100% of sales and profit targets in 2002 and 2004. ● Trained, coached and managed a team of Sales Agents, Brokers & Rep Groups.● Awarded the Salesperson of the Year in 2002 for achieving 100% of KPI’s.