Director, Analytical & Marketing Support Systems
Columbia House
New York, New York, United States
Returned to my former position as director of the Data Warehouse and Decision Support environments. In addition, assumed the role of technical Project Manager for a Campaign Management initiative. The goal of which was to implement a third party solution enabling the Marketing groups to more efficiently and profitably promote to the existing customer base. Working with the business Project Manager, was responsible for creating ROI analysis, budgets and scope documents. Managed the tasks of… Show more Returned to my former position as director of the Data Warehouse and Decision Support environments. In addition, assumed the role of technical Project Manager for a Campaign Management initiative. The goal of which was to implement a third party solution enabling the Marketing groups to more efficiently and profitably promote to the existing customer base. Working with the business Project Manager, was responsible for creating ROI analysis, budgets and scope documents. Managed the tasks of documenting user requirements and evaluating third party software. Upon narrowing the choice to two vendors, coordinated performance benchmarks and proof of concept demonstrations with each of the vendors. Also, created a plan towards building a data mart to support the Campaign Management application. Adhering to the company’s Systems Development Life Cycle (SDLC) methodology, the overall project plan considered many objectives including staffing, technical training, hardware environment, software requirements, data modeling, source data systems, ETL procedures, testing, user training, implementation and on-going maintenance. Show less