William Ortega Email & Phone Number

Buenos Aires (Caba)

In our business environment, my primary focus as a strategist specializing in relationship and alliance management is to develop and implement cooperative strategies with key allies. I closely collaborate with Business Teams to apply best practices and identify opportunities that foster synergy within our network. My role involves coordinating agreements in alignment with the plan established by our procedures, ensuring superior relationship management, and optimizing benefits for both parties. In this ever-changing and imaginative industry, I aim to make a significant contribution to the team from a strategy-oriented standpoint.

Costa Rica

As a consultant and advisor, I have had the opportunity to work remotely, providing strategic consulting services to the key client. My main focus has been on strategic planning, where I have designed strategic and operational plans such as Marketing Plans, Media Plans, Sales Projections, Loyalty Programs, Promotions, among others. Additionally, I have developed End-to-End (E2E) strategies to ensure a holistic approach in project execution. In my role, I have supervised communication campaigns and promotional activities, encompassing both Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) strategies. I have also been involved in coordinating internal and external events, as well as managing public relations (PR) activities. Throughout my experience, I have maintained constant communication with B2B and B2C clients, suppliers, and stakeholders, which has allowed me to develop effective communication skills and build strong relationships. Furthermore, I have been responsible for creating and monitoring key performance indicators (KPIs) to evaluate performance and achieve objectives.

Caracas, Venezuela

As a Marketing and Events Leader, I had the privilege of playing an integral role in the organization. My responsibilities included creating the Strategic Planning, developing Marketing and Media Plans for each project, and managing Internal Marketing (Endomarketing). Additionally, I supervised Profit-and-Loss (P&L) Planning to ensure financial efficiency. I also oversaw each communication campaign, coordinated cultural events, and managed public relations (PR). I had the responsibility of supervising graphic and advertising design and delivering creative copywriting. I maintained continuous contact with media, advertisers, partners, and collaborators, strengthening strategic relationships.

Caracas, Venezuela

I had experience creating annual operating plans (AOP) and marketing plans, tailoring them to meet the specific needs of corporate clients (B2B) through personalized attention. Ensuring financial stability was an important aspect of my role, which involved evaluating profit and loss (P&L) figures. I oversaw the management of sales in the region, closely monitoring key performance indicators (KPIs). Additionally, I played a key role in implementing Enterprise Resource Planning (ERP) systems and leading project development initiatives. Conducting thorough market research, making accurate sales predictions, and crafting compelling promotions were also integral parts of my responsibilities. Moreover, I excelled in planning and executing business activities that enhanced the company's reputation.

Caracas, Venezuela

I played a crucial role in the restructuring of the company's Commercialization Unit, implementing dynamic changes that revitalized our portfolio. I updated and maintained the databases of our clients, suppliers, and valuable asset records, ensuring accurate and up-to-date information for strategic decision-making. By forging strategic alliances with companies and government institutions, I strengthened our market presence and expanded our reach. Through business planning, result evaluation, and diligent performance tracking using key performance indicators (KPIs), I effectively monitored and optimized our commercial operations.

Caracas, Venezuela

I provided personalized attention to major clients (B2B), focusing on visiting key clients to increase and retain the customer portfolio. I conducted customer satisfaction studies and market research, including handling statistics. I developed projects to improve service quality and performed cost and budget analysis. I also participated in sales projections and market studies. I contributed to the development and execution of the Annual Operating Plan (AOP).

Caracas, Venezuela

In my role, I provided personalized assistance to users, closely collaborating with the Librarian on various tasks, ranging from cataloging printed and digital materials to crafting strategic reports. I played a key role in the Projecto Alejandría (Alexandria), an ongoing initiative aimed at optimizing processes for bibliographic material search. Additionally, I led the coordination of activities and protocols for events within the library spaces, introducing a strategic approach.

Doctorado En Psicología Del Trabajo Y Las Organizaciones, Psychology

En curso.

Master Of Business Administration - Mba, Business Administration, Management And Operations

MBA Triple Acreditado. Conocimientos sólidos en diferentes áreas relacionadas con el negocio: finanzas, presupuesto, operaciones, imagen.

Diplomatura, Higher Education/Higher Education Administration

Especialista, Public Relations/Image Management

Postgrado (Especialización) en Imagen Corporativa

Licenciatura, Business Administration, Management And Operations

Diplomatura, General Sales, Merchandising And Related Marketing Operations

Diplomado en Mercadeo y Ventas. Mención Honorífica.

Tecnicatura, Marketing

Técnico Superior Universitario en Mercadeo y Publicidad. Mención Honorífica.