Digital/Social/Print• Direct, manage, plan and create all marketing and brand media/collateral: digital, social and print. • Work with outside print and digital designers to provide strategy, CD, PM and budgeting on projects like brochures/postcards/ads, event booth materials, infographics, digital ads, websites and digital downloads. • Work with outside software developers to provide direction, PM and budgeting on web projects.• Strategize and forecast media/collateral needs in collaboration with executive team.• Maintain website, including creating new content and pages, as well as planning site redesigns.• Create and plan presentations and webinars.• Manage social media accounts (Twitter, Facebook, YouTube, Instagram, LinkedIn, etc.). Ensure timely user engagement. Ad Campaigns• Create and manage digital and print ad campaigns, direct outside digital and print designers, collaborating with sales teams to identify segments, and manage print vendors.• PPC ads on Facebook, LinkedIn, Instagram and Google AdWords.• Digital ads on relevant blogs and websites. • Email campaigns.• Direct mail targeted to industry/association events.Analytics• Analyze campaigns using tools such as HubSpot and Google Analytics.• Monitor metrics to improve conversion rates and increase number of downloads and leads.• Present reports to leadership on success of efforts.Public Relations• Manage PR and communications.• Ideate and write press releases.• Initiate and grow relationships with editors.• Develop pitches.• Distribute PRs through various PR channels and website.Tradeshows & Conferences• Plan for tradeshows/conferences.• Coordinate with sponsors on dates, budget, booth, attendees and setup.• Ship items to and from event, ensure attendees have flights, accommodations and schedules.Writing & Editing• Case studies, white papers, articles, blog posts, emails, copy for print, digital or social. • Copyediting.• Persuade engineers to write blog posts.

Founded and publish San Antonio Review (www.sareview.org), an international literary, arts and ideas journal. Always read free online at sareview.org. Support SAR by purchasing print issues from bookstores and bookshop.org/shop/sar/ and gear from 787atx.me.

Since 2006, I’ve run my own communications consulting business working with a variety of clients in corporate, nonprofit and political sectors. My areas of expertise include marketing, public relations, social media management, content strategy, writing, research and public policy. The following are a few of my engagements:• Curator, TFN Daily News Clips (2006-2022)• Legislative Research Fellow (2002-2006)Texas Freedom Network Texas Freedom Network is a nonpartisan think tank and advocacy organization that supports research and civic education to promote individual liberties and public education in Texas.• Campaign Consultant (2007-2020)Various candidates on the local and state levels in California and Texas.• Writer, Editor, ResearcherBravarro Public Affairs (2012 -2015) Bravarro is an Austin-based public affairs firm focusing on legislative affairs and public policy.• Social Media Manager, Feature WriterTexas CEO Magazine (2011 -2017) Texas CEO is a print and digital magazine that produces content and speaker series targeted to C-level executives in Texas.

KLA Group is a sales and marketing agency helping clients across the globe generate more revenue by leveraging its staff's expertise in lead generation, sales prospecting, sales and marketing hiring and onboarding. Content Development/Writing/Editing• Plan content to write based on clients’ lead generation strategy, target markets and personas.• Write compelling nurturing and door-opening campaign content (blog posts, emails, direct mail, ebooks, infographics, product offers, social comments, etc.).• Write product, social advertising and web content.• Conduct research to incorporate into content.• Interview subject matter experts to create content.SEO/Social Media Strategy & Implementation• Differentiate clients through their content.• Incorporate SEO keywords into content to increase SEO ranking.• Integrate client specific differentiators and highlight their customer results.• Incorporate personas and target market strategy content.• Review content performance to refine it and improve client results.Management• Manage content development to project timeline.• Manage projects in Function Fox.• Work closely with client account managers to complete projects on time, within scope.• Direct graphic designers to create designs for content.• Identify new opportunities to retain and grow client accounts.

Somnio creates integrated digital marketing that connects enterprises with their target audience to inspire action and drive results.• Worked in a consulting capacity for primarily technology clients, including IBM, HP, Dell, EMC².• Conducted research for every project, including SME and stakeholder interviews.• Lead concepting for strategy based on client desires, business goals and user needs discovered through research.• Lead planning, production, delivery and management of content strategy.• Collaborated and coordinated on continuous basis with User Experience, Project Management and Engineering.• Created deliverables including content inventories and audits, gap analyses and content models.• Produced digital content for websites, ads, presentations, interactive infographics, surveys, quizzes and videos (including script-writing).• Consistently delivered under compressed timelines and within budget.

The LSG is a caucus in the Texas House of Representatives that is dedicated to advancing good public policy that benefits Texas families. Rep. Garnet Coleman is a longtime state representative from Houston.• Areas of Policy Expertise: Education, Higher Education, Defense and Security. (Knowledge of other areas as well.) • Tracked, researched and analyzed proposed legislation.• Wrote bill analyses and evaluations on extremely compressed timelines.• Consulted with legislators and legislative staff on proposed legislation.• Identified flaws and suggested areas for improvement in legislation. • Wrote and edited white papers, talking points, bill analyses, newsletter articles and fact sheets on specific policy proposals.• Identified, developed and published news stories for weekly news email sent to legislators, staff and supporters via ConstantContact.• Helped form strategy for advancing policy and organizational goals. • Supervised and mentored eight policy analysts in the drafting of bill analyses and evaluations• Developed, directed and wrote Web content and update Web site daily. • Served as staff member in Rep. Garnet F. Coleman's office during interim.