William Patsy Email & Phone Number

West Virginia

Valley City Ohio- Usa

National Account Sales to Lowe's Corporate Office in Mooresville, NC. Products categories include: Laundry, Dishwashers, Cooking products and Vacuums totaling over $500M in revenue.

Charlotte, North Carolina Area

Responsible for driving global product planning and spearheading new product development of key global products for assigned product lines (Air Conditioners, Air coolers, Dehumidifiers, Humidifiers, Commercial Air Care Appliances) to support Middle East and Africa market share growth objectives. Accountable for connecting local market activities to Global project execution while maintaining synergies between shareholders. Managed the global roadmap and schedule for the Home Comfort product line. Drove the product creation process through PMF Gate. Prepared global forecast by PNC (Units, Revenue, Margin, SG&A, EBIT). P&L responsibility. Collected, consolidated, and analyzed global industry and competitive intelligence. Constructed annual and long term strategic plans. Collaborated with Regional Marketing teams to prioritize products and launch schedules. Identified cost reduction projects to increase margin levels. Maintained awareness of legislation, regulatory compliance and energy changes for each product category, by country (All Middle East and Africa). Grew sales from $17M to $30M in two years. Decreased PNC by 50% and increased profitability by 35%. Market share grew from 1% to 5% during the same time.  Traveled extensively to work with Regional team and Market Research firms to perform trend research, and sales analysis. Worked with local distributor base to better understand service and aftermarket needs.

Charlotte, North Carolina Area

- Located, developed, and sourced new refrigeration products- Market research for new products and industries- Presented new products to national retail partners (Lowes, Sears, Bestbuy, Home Depot)- Developed point-of-sale (POP) packaging for current and new product categories- Managed supply base and worked with international teams to drive all projects- Worked with demand flow teams to execute delivery of products to retail base- Worked with RDCs to manage inventory levels

Augusta, Georgia Area

Catalyzed business development for this $100B home appliance manufacturer operating in 150 countries by designing direct mail, e-mail and telemarketing initiatives. Performed sales forecasting, managed budgets and P&L performance. Analyzed demographic data, identified opportunities, formulated campaign strategy and creative ideas to drive service contract sales. Wrote effective copy and collaborated with legal experts and state auditors to assure contract compliance. Maintained contract database. Recruited, developed and led marketing teams.  Spearheaded 20 marketing campaigns that grew the North American business from $15,600,000 to $30,000,000 within 24 months. Named to the company’s Extended Leadership Team comprised of the top 50 managers in the North American region. Assigned to lead a first-in-the-industry effort to incorporate CD registration with product packaging; coordinated testing and developed plan for company-wide launch. Profitably managed Frigidaire extended service agreements (ESA); engaged Eureka and Electrolux International divisions to create new ESA programs. Earned the Electrolux Brand Award (one of 3 among 57,000 employees) for developing a water filter auto-renewal program; named runner-up for the John Caples International Award in Direct Marketing. (2004) Recognized with the Inner Business Team Award for producing the highest profit margin in North America for the Extended Service Agreement (ESA) product. (2003) Appointed Parts and Accessories Manager for the Lowe’s merchandising portfolio for one year; introduced regional models that generated revenues of $10,000,000 while optimizing profits.

Drove North American service contract sales and operations for the world’s leading manufacturer of home appliances with annual sales of $13B. Designed new programs to achieve target sales objectives. Managed vendor relationships. Directed call center operations. Hired, trained and coached division personnel to ensure quality performance.  Enhanced sales revenues with the successful launch of Homewise, an original, all-branded service contract program. Analyzed call center statistics, identified opportunities for improvement, and enacted changes that optimized the system structure.

Energized sales and managed customer service operations for this eFulfillment provider. Defined unique client needs, crafted custom sales programs and managed key accounts. Directed call center activities. Selected and trained brand representatives and product ambassadors. Troubleshot and resolved problems to assure total customer satisfaction.  Developed revenues within Fortune 500 accounts by effectively tailoring sales programs, policies and procedures and delivering unexcelled quality service. Managed the performance of sales / service representatives; monitored service calls and allocated resources to best serve customers.

Bachelor Of Arts, Liberal Arts/Communication

Activities and Societies: Full time collegiate athlete

Bachelor Of Arts (B.A.), Business/Corporate Communications

Activities and Societies: Played baseball on scholarship for both Oklahoma State and West Virginia University.