William Perkins Email & Phone Number

Atlanta, Ga, Us

Oversee B2C & B2B Digital Marketing across Paid & Earned Media, Email, SEO, SMS, Social, Search and Live Shopping.

Atlanta, Ga

• Provide strategic leadership for both clients and internal teams• Execute and implement optimizations practices• Manage teams and provide key direction • Maintain optimal distribution of internal and external resources• Interpret media data through analytics to provide actionable intelligence and insights• Support and foster client relationships

Atlanta, Ga

• Lead Media Department growth• Managed all aspects of media team deliverables• Oversaw and collaborated on client and internal deliverables• Initiate cross-departmental collaboration• Uncover efficiencies to evolve media practice• Developed best practices and continued evolution of media execution• Monitored overall performance, media delivery and budgets• Fostered client relationships and lead client engagement• Owned and communicated all performance-based results

Greater Atlanta Area

• Managed the Client Services team to ensure effective individual training, growth and client allocation• Worked regularly with Bid Scientist group to drive strategy and maximize performance across strategic accounts• Oversaw performance across a variety of success metrics for a group of accounts within SEM • Supervised and facilitated custom integrations for specific client technology needs• Provided UX feedback, ideas and direction for how system users interact with IgnitionOne’s DMS• Presented high level demos, pitches and UI presentations internally and externally• Offered insight to C Level officers on technology development and personnel needs • Won new client business and successfully grew existing clients by expanding contracts• Acted as reference and advisor for teams working on complex client business problems

Atlanta, Ga

• Assumed role of primary point-of-contact for largest clients focused on SEM• Provided solutions to client problems utilizing IgnitionOne technology• Deciphered, documented and resolved specific requests, technology bugs or issues• Tested/Troubleshot product and client issues in co-operation with technical engineers• On-boarded and trained new clients globally with IgnitionOne technology• Proactively found new ways to grow accounts and build client’s business• Consulted with clients on changes within digital marketing and how those changes would impact utilization of IgnitionOne tracking and SEM optimization technology• Developed internal and external training series for departmental tools • Oversaw all the aspects of providing a positive client experience and effective use of DMS (Digital Marketing Suite)

Atlanta, Ga

• Planned and managed a team which executed paid search, display, mobile, social and online video campaigns• Controlled and managed online media budgets for large national retailers as JCPenney and Men’s Wearhouse• Built tools for forecasting multi-million dollar budgets for e-commerce clients and projected costs and returns based on historical/seasonal performance• Helped to grow the online budget for JCPenney to one of the largest online national retailers• Improved the ROI for Men’s Wearhouse online search program by 100%, and sustained the improvement for the duration account management• Conducted multi-variant landing page tests, which resulted in significant conversion improvement and assisted future site redesign• Reviewed and made recommendations on site architecture, on-site search functionality and check out process• Built and maintained relationships with vendors and handled the RFP process• Managed and mentored multiple media teams composed of ten or more total employees at any given point• Organized and managed one off agency projects, filling the role of a project manager• Worked with agency leads on new business, specifically presenting business problem solutions

• Built interactive media plans for various clients with media blend of display, paid search, mobile marketing and social networking• Managed and optimized paid search campaigns, analyzed weekly keyword reports and paid search trends • Generated monthly strategic reports interlaced with analytics findings for clients outlining pertinent and unique attributes of individual campaigns beyond weekly keyword reports• Created new business pitches with various agency teams• Negotiated online/interactive contracts • Performed media and demographic research to implement new and more efficient advertising channels • Acted as Media Buyer for clients in newspaper, magazine, online and outdoor

• Responsible for the overall architecture for SalonTree.com and managed all aspects of the business since origination.• Oversaw site development and responsible for overall user experience• Drove local marketing initiatives to increase engagement with site and grow registrations

Atlanta, Ga

• Worked across Corporate Communications department publications• Managed various one off projects for public facing influencer initiatives• Edited Georgia Power’s internal online newsmagazine, The Citizen and internal print magazine• Wrote and edited radio spots, print ads and internal media messages