William F. Pesanelli Email & Phone Number

Provide leadership and direction to all functional business areas for a premier adult urology practice.

Provided strategic leadership and direction to five departments that included finance, human resources, information technology, faculty support, and facility management; direct reports included two directors, three managers, and a staff of 18 indirect reports. Served on senior leadership groups that developed, advanced, and executed strategic plans. Developed, executed, and oversaw a combined operational budget of $58M. Oversaw several organizational restructuring initiatives. Spearheaded the development of IT strategic planning and service level agreement.Led the planning and completion of several high impact capital projects.

Directed operations, finance, and marketing efforts within an entrepreneurial, multi-site, rehabilitation & health / performance center. Accountable for a staff of 18, with eight direct reports.Achieved a six-fold increase in revenue over eight years of leadership ($300K to $1.8M) through the implementation of operational and business development initiatives.Developed and executed strategic plans that included practice expansion and an effective branding campaign.Led business process optimization initiatives that resulted in increased organizational effectiveness in customer service, front / back office, and clinical operations.Delivered the Center’s first positive margins within two years.Acquired and maintained contracts and credentialing with third party payors, as well as compliance with regulatory agencies.Leveraged technology including Web registration, electronic billing, practice management software, and EMRs to improve practice effectiveness.

Managed all functional business areas for three outpatient physical therapy clinics in a highly competitive market.Ensured high quality patient care through staff development and quality assurance initiatives.Delivered 50% PBT in an environment of decreasing reimbursement.Coordinated efforts to gain and maintain managed care contracts.

Led the start-up of a successful physical therapy practice, achieving break-even within year one.Managed operations (administrative and clinical), finances, and sales and marketing.Expanded the referral base to 25 consistent referrers through sales efforts.Recognized for quality of care by the State of WI and the corporate office.Provided support for the transition of the business from private to public ownership.

Mba, Business Administration

Concentration in Entrepreneurship

Bs, Physical Therapy

Summa Cum Laude, Professional Promise Award, Who's Who, and Dean's List