William Pettit Email & Phone Number

Trying retirement one more time

Woodcliff Lake, New Jersey

Woodcliff Lake, Nj

Greater New York City Area

Provided a full range of consulting services to companies operating in, or wishing to enter the US auto market. Offered clients assistance in the following areas:Marketing Research and Analysis, Brand and Image Consulting, Market Information, Marketing Planning and Strategic Planning, CRM and Loyalty Marketing.

- Provided key Consumer, Social, Demographic, Psychographic and Economic Trend Intelligence to optimize Business Opportunities, Marketing Communications, e-Business, Event Marketing and Product Planning programs- Provided critical consumer and economic information to CEO, senior management and Marketing departments to optimize business decisions- Developed an innovative and predictive Marketing ROI process to quantify and establish competitive marketing efficiency dominance and improve efficiencies-Successfully managed a staff of six professionals and selected and managed a group of top quality consultants to accomplish departmental objectives within a restrictive budget environment

- Managed market research and analysis, market information and CRM (Customer Relationship Management) functions- Enabled improvement in BMW Loyalty rates vs. key competitors- Developed and managed all primary and secondary research projects- Developed analytics and metrics for sophisticated CRM programs in order to maximize BMW Customer Loyalty and New Customer Acquisition initiatives

Mba, Finance, Marketing

Ba, Psychology, Sociology