William Pettit

William Pettit Email and Phone Number

Ex Senior Industry Consultant at Experian Automotive @
William Pettit's Location
Saddle River, New Jersey, United States, United States
William Pettit's Contact Details
About William Pettit

30 + Years Experience with IHS Automotive, Polk and BMW, providing critical support to Top Tier Global Luxury Automotive Brands including:Marketing Analysis, Marketing Research, Marketing Information, Brand and Image Management, Marketing Planning, Long Range Planning and Strategic Planning, CRM and Loyalty Program Design and ManagementBased on my valuable and unique perspective, I offer clients support in these and related areas.Specialties: Developing, Implementing and Managing a comprehensive Marketing Research and Information program, Brand Image Management (and monitoring), Market Analysis, Marketing Planning, Segmentation Studies, CRM and Loyalty program design and management, Long Range / Strategic Planning

William Pettit's Current Company Details
Self-employed

Self-Employed

Ex Senior Industry Consultant at Experian Automotive
William Pettit Work Experience Details
  • Self-Employed
    Retired
    Self-Employed Apr 2023 - Present
    Trying retirement one more time
  • Experian Automotive
    Senior Industry Consultant
    Experian Automotive Apr 2018 - Apr 2023
    Woodcliff Lake, New Jersey
    View
  • Ihs Automotive
    Insightadvisor
    Ihs Automotive Feb 2012 - Feb 2018
    Woodcliff Lake, Nj
    View
  • Auto Futures Group, Llc
    Senior Partner
    Auto Futures Group, Llc Jan 2008 - Feb 2012
    Greater New York City Area
    Provided a full range of consulting services to companies operating in, or wishing to enter the US auto market. Offered clients assistance in the following areas:Marketing Research and Analysis, Brand and Image Consulting, Market Information, Marketing Planning and Strategic Planning, CRM and Loyalty Marketing.
  • Bmw Of North America, Llc
    Manager, Marketing Planning
    Bmw Of North America, Llc Jan 2004 - Dec 2007
    - Provided key Consumer, Social, Demographic, Psychographic and Economic Trend Intelligence to optimize Business Opportunities, Marketing Communications, e-Business, Event Marketing and Product Planning programs- Provided critical consumer and economic information to CEO, senior management and Marketing departments to optimize business decisions- Developed an innovative and predictive Marketing ROI process to quantify and establish competitive marketing efficiency dominance and improve efficiencies-Successfully managed a staff of six professionals and selected and managed a group of top quality consultants to accomplish departmental objectives within a restrictive budget environment
  • Bmw Of North America, Llc
    Marketing Research Manager
    Bmw Of North America, Llc Jan 2000 - Dec 2004
    - Managed market research and analysis, market information and CRM (Customer Relationship Management) functions- Enabled improvement in BMW Loyalty rates vs. key competitors- Developed and managed all primary and secondary research projects- Developed analytics and metrics for sophisticated CRM programs in order to maximize BMW Customer Loyalty and New Customer Acquisition initiatives

William Pettit Skills

Market Research Market Analysis Marketing Communications Marketing Research Segmentation Market Planning Automotive Event Marketing

William Pettit Education Details

Frequently Asked Questions about William Pettit

What company does William Pettit work for?

William Pettit works for Self-Employed

What is William Pettit's role at the current company?

William Pettit's current role is Ex Senior Industry Consultant at Experian Automotive.

What is William Pettit's email address?

William Pettit's email address is bi****@****hoo.com

What schools did William Pettit attend?

William Pettit attended University Of Colorado Boulder - Leeds School Of Business, University Of Denver.

What are some of William Pettit's interests?

William Pettit has interest in Water Sports, Marketing Planning, Sustainability, Skiing, Marketing Consulting, See Less, Brand Marketing, Biking, Hiking, Market Information.

What skills is William Pettit known for?

William Pettit has skills like Market Research, Market Analysis, Marketing Communications, Marketing Research, Segmentation, Market Planning, Automotive, Event Marketing.

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