William Singh Email & Phone Number

Gurugram, Haryana, India

Central Marketing resource handling strategic marketing projects focussed on capturing mind space in a younger audience and will thrust future growth for the brand.Responsible for building an Ambassador program to drive community building in Colleges. Driving brand aspiration and awareness through film placements, by placing Royal Enfield products in Bollywood films.Responsible for strategic interventions, for driving the marketing funnel across Royal Enfield products. Leading Hunter College activation, to drive awareness and inquiries for Hunter 350 brand across 140 colleges in 3 months.

Gurgaon, Haryana, India

Planning, strategizing & executing BTL/experiential activities for lead generation experience,tracking efficiency of activitiesManaging the entire Regional Marketing plan (activation planning, budget planning, execution)bringing regional insights and flavours on the table for North Zone.Administering dealer social media handles and Influencers base for paid and organic promotion. Streamlining innovative marketing & advertising strategies to increase customer acquisition, penetration & revenue; rolling-out the annual advertising & promotional budgets to drive growth for the brand as well as developing annual marketing plans. Leading brand alliances to showcase the products differently to consumers thereby buildingaffinity for brand and product

Gurgaon, Haryana, India

Developed seasonal marketing calendar for 34 stores across Delhi NCR and Rajasthan therebyyielding double digit like-to-like growth in walk-ins and managing effective implementation ofthe planDrove new store launch by designing and executing the marketing plans in context withincremental business for opening day (First day First month houseful)Managed marketing communication for complete north zone while coordinating with Agencyand internal stakeholdersManaged social media marketing for new store launch across the zone. Strengthened alliances across the industry for better visibility of brand and to increase the ticketsize at store levelPerformed dipstick study to understand consumer insights; allocated budget store-wise for ATLand BTL activities

Gurugram, Haryana, India

Gurgaon, Haryana, India

Formulated the annual marketing budget of INR 4.3 Cr. (75% offline, 20% online and 5%events) for running seasonal marketing and festive campaigns to increase the footfalls at theCOCO and Franchise storesAnalyzed the campaign performance by comparing L2L increase in sale and footfalls at the storesPerformed media buying functions across all channels, newspapers, magazines, hoardings,radio, multiplex, inflight branding and digital

Chandigarh, Punjab

Consulted & advised Franchise brands on solutions for maximizing brand visibility and footfall conversions with targeted market mapping, regional consumer behaviour analysisMaintained high level relations with Franchise brands such as Tommy Hilfiger, Calvin Klein,Sisley, Timberland, Superdry, Puma, Arrow, Indigo, Terrain to name a few influencermarketing of Franchise brands and Kapsons by garnering strategic alliance with Punjabi moviesConceptualized and organized high-end fashion shows for displaying premier franchise brandsduring store and season launches.Coordinated with creative agency for design and marketing activation, ensuring correct communication strategy to promote seasonal discounts and store launch

Master Of Business Administration (M.B.A.), Mba Marketing

Bachelor'S Degree In Engineering, Civil Engineering