William Prieto

William Prieto Email and Phone Number

Sr. Digital Sales and Solutions Manager @ Townsquare Ignite
William Prieto's Location
Buffalo-Niagara Falls Area, United States, United States
About William Prieto

PROFESSIONAL OVERVIEWA detail oriented, energetic and forward thinking individual with excellent interpersonal communication skills who focuses on bottom line results through creativity, hard work and systems. SPECIALTIES/CORE COMPETENCIESLeadership, Operations, Marketing & Sales, Business Development, Strategic Planning, Finances, Client Relationships, HR, Project Management, Account Management, Lead Generation, Budgets, Customer Acquisition, Performance Metrics, Regulatory Compliance, Campaign Management, Outdoor, Print & Digital Marketing, Partnerships, Negotiations, P&L , Market Analysis, Training, Presentations, Vision Development, Community Outreach, Team BuildingSkills: Expert in Excel, Word and PowerPoint. Proficient with Adobe Acrobat, Illustrator and Photoshop

William Prieto's Current Company Details
Townsquare Ignite

Townsquare Ignite

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Sr. Digital Sales and Solutions Manager
William Prieto Work Experience Details
  • Townsquare Ignite
    Sr. Digital Sales & Solutions Manager
    Townsquare Ignite Nov 2023 - Present
    New York, Ny, Us
    I am responsible for the digital growth strategy and business development for the Townsquare Buffalo regional market, my enhanced role as Senior Digital Solutions Manager will propel our digital deliverables and sales to new heights. My expertise in digital sales and management empowers significant digital transformation, since taking the helm, our team has elevated our market share from 24% to 53% in just over a year and a half. My team and I are now focused on magnifying this digital market dominance through passionate and relentless client success.I leverage a keen understanding of client needs, devising and executing robust digital strategies that surpass their objectives. My role now embraces pioneering digital business development initiatives, broadening Townsquare’s revenue opportunities and most inportanly ensuring campaign success.With the pivotal task of overseeing Buffalo's digital operations, I ensure a synchronized synergy between digital sales and operations. This entails close collaboration with the cluster’s overall sales leadership, and delivering tailored coaching to sales team members, enhancing their aptitude in selling our enriched suite of digital products and working with operations to ensure success and an overall great customer experience.Additionally, I am amplifying revenue opportunities by leading sales of complementary digital products through a portfolio including Search Engine Marketing, Streaming TV, streaming audio, video, social digital products and artificial intelligence. My evolved role is instrumental in harmonizing digital products and services with our robust radio asset offerings, nurturing a culture of digital innovation and excellence within the team.This advanced role accentuates my escalated responsibilities and the trust placed in me to propel Townsquare Buffalo's digital frontier forward, securing a dominant market stance and delivering unmatched value and success to our clients.
  • Townsquare Ignite
    Digital Sales Manager
    Townsquare Ignite Sep 2021 - Nov 2023
    New York, Ny, Us
    As the Digital Sales Manager, I am the digital sales expert in the local market and have an accomplished record of delivering client solutions coupled with a successful sales experience in the digital and broadcast field. My team and I have taken Townsquare Buffalo's market share from just over 24% when I started to almost 53% in just over a year and half. I maximize Townsquare’s client’s revenue opportunities by assisting and supporting in the sales effort by understanding the needs and goals of our clients and then building a powerful digital strategy with multiple tactics that meet the client’s needs and goalsThrough integration of Townsquare’s digital and radio products/services into a robust marketing solution I can identify innovative ways to meet the marketing needs of new and existing clients. I am responsible for collaboratively working with the cluster’s overall sales leadership and coaching and training sales team members on creating client success using our suite of digital products.
  • Cumulus Media
    Regional Digital Sales Manager
    Cumulus Media May 2021 - Sep 2021
    Atlanta, Ga, Us
    Regional Digital Sales Manager for Erie, PA, and Buffalo, NY at CUMULUS MEDIA
  • Cumulus Media
    Digital Sales Manager
    Cumulus Media Aug 2018 - May 2021
    Atlanta, Ga, Us
    As the Digital Sales Manager, I maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets using email, website, app, streaming, podcasts, video and social digital products.I integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. I am responsible for collaboratively working with the cluster’s overall sales leadership and coaching and training sales team members on selling our suite of digital products.
  • Cumulus Media
    Digital And Radio Sales
    Cumulus Media Dec 2016 - Aug 2018
    Atlanta, Ga, Us
    Digital and Radio Sales at Cumulus Media, Home of 97 Rock (WGRF), Classic Hits 104.1 (WHTT), 103.3 The Edge (WEDG), and Sports Radio 1270 The Fan (WHLD)
  • Hearst Digital Marketing Services
    Multi-Media Sales Manager
    Hearst Digital Marketing Services May 2014 - Dec 2015
    New York, Ny, Us
    Responsible for a team of media executives that create advertising and marketing strategies utilizing two print directories and a host of digital products. The goal is to maximize our clients ROI by helping them develop comprehensive online and offline strategies that generate impressions, clicks and conversions. Going one step further we help each client create a disciplined approach to converting potential customers to clients.Creating plans that can be measured as an investment and building and maintaining solid relationships built on expertise and creative thinking is the way Hearst approaches each and every sale.Our success with over 15,000 clients has given us the historical data to create campaigns that work each and every time we implement.
  • Hearst Digital Marketing Services
    Digital Media Executive And Senior Online Marketing Strategist
    Hearst Digital Marketing Services Mar 2013 - May 2014
    New York, Ny, Us
    Develop online marketing strategies (and campaigns) to maximize advertising ROI at small and medium-sized companies. Assess and improve online marketing strategies, including websites, SEO / SEM (Pay Per Click), social media management, email and text campaigns, with wraparound reputation management, and place advertising on display networks to generate conversions without losing focus on brand management. Tactics include creating or improving online campaigns that start with evaluating web analytic's and online presence then creating stronger revenue streams utilizing proven industry campaigns that are tailored to each customer based on industry, goals and market size.Constantly gaining recognition as a top performer and the company, Hearst Media, has over 15,000 clients while continually maintaining a A+ rating with the Better Business Bureau.
  • Alternative Investment Strategies, Llc
    Senior Advertising And Marketing Strategist
    Alternative Investment Strategies, Llc May 2011 - Mar 2013
    Helping companies create marketing and advertising campaigns that grow sales and create a market presence in their respective target markets.
  • Advertising Advantage, Llc
    Chief Operating Officer
    Advertising Advantage, Llc Oct 2008 - May 2011
    Oversee all operations, Real estate development and management and administrative duties (Human Resources, Legal, Insurance, Payroll and Bookkeeping).Co-founded and led full-service ad agency generating approximately $1 Million per year, overseeing business development and all facets of operations, including organizational and staff performance. Cultivated and managed relationships with clients and oversaw service delivery. Managed board and community relationships. Created ownership culture and drove 5 consecutive years of 100% growth. Designed transparent, achievement-based sales organization. Analyzed markets and developed new products in response to emerging demand, including launch of new digital marketing services and analytic's platform.
  • Advertising Advantage, Llc
    Vice President Of Business Development
    Advertising Advantage, Llc Jan 2005 - Oct 2008
    Business Development - • Developed new products to meet market and customer needs and diversified product line from one product to over five products. • Created systems to streamline finance, office and sales processes resulting in increased productivity. • Responsible for business development, finance, lease acquisitions, project management functions for the corporation.
  • Advertising Advantage, Llc
    Director Of Business Development
    Advertising Advantage, Llc Jan 2000 - Jan 2005
    Business Development - • Developed new products to meet market and customer needs and diversified product line from one product to over five products. • Created systems to streamline finance, office and sales processes resulting in increased productivity. • Responsible for business development, finance, lease acquisitions, project management functions for the corporation.
  • Tri-State Outdoor Media Group, Inc
    Sales Manager
    Tri-State Outdoor Media Group, Inc Jan 1999 - Jan 2000
    Managed 8 Sales people. Tri-State Outdoor was the 4th largest Outdoor advertising company in the country at the time.
  • Tri-State Outdoor Media Group, Inc.
    Account Executive
    Tri-State Outdoor Media Group, Inc. Jan 1997 - Jan 1999
    Sales ManagerDirected sales team generating $2.1M+ per year for leading billboard adverting company. Managed accounts and developed new business. Delivered presentations. Improved team member performance by approximately 20% with training on sales best practices. Personally generated 7% or higher sales growth year-over-year.
  • Congressman Amory Houghton'S Office
    Staff Assistant
    Congressman Amory Houghton'S Office Jan 1993 - Jan 1994
    Liaison between government offices and handled constituent issues.Built positive, productive community relationships on behalf of Congressman while addressing issues and conducting research to find solutions.
  • United States Army
    E4 Specialist
    United States Army Sep 1990 - Jul 1993
    Arlington, Virginia, Us
    Combat Engineer - Mobility and Counter Mobility operationsUsed skills and training to optimize ingress and egress routes for military operations, analyzing geography, weather and timing. Oversaw mission-critical inventory. Gained key leadership and operations management experience.

William Prieto Skills

Advertising Marketing Marketing Strategy Online Marketing Digital Marketing Social Media Marketing Lead Generation Online Advertising Management Business Development Social Media Integrated Marketing Public Relations Leadership Sales Seo Competitive Analysis New Business Development Strategic Planning Direct Marketing Media Planning Account Management Marketing Communications Email Marketing Social Networking Digital Media Sem Analytics Customer Service Business Strategy Brand Development Event Management Public Speaking Ppc B2b Media Buying Mobile Marketing Marketing Management Direct Sales Event Planning Market Research Strategic Leadership Creative Strategy Market Planning Creative Direction Copywriting Sponsorship Computer Recycling Recycling Start Ups

William Prieto Education Details

  • State University Of New York At Fredonia
    State University Of New York At Fredonia
    Communications
  • Jamestown Community College
    Jamestown Community College
    Humanities
  • Maple Grove High School
    Maple Grove High School

Frequently Asked Questions about William Prieto

What company does William Prieto work for?

William Prieto works for Townsquare Ignite

What is William Prieto's role at the current company?

William Prieto's current role is Sr. Digital Sales and Solutions Manager.

What is William Prieto's email address?

William Prieto's email address is wi****@****lus.com

What is William Prieto's direct phone number?

William Prieto's direct phone number is +171664*****

What schools did William Prieto attend?

William Prieto attended State University Of New York At Fredonia, Jamestown Community College, Maple Grove High School.

What are some of William Prieto's interests?

William Prieto has interest in Advertising Advantage, Llc Alternative Investment Strategies, Llc, Internal Marketing, External Marketing And Advertising, Alternative Investment Strategies, Inc, Animal Welfare, Llcalternative Investment Strategies, Provided Continuing Education.

What skills is William Prieto known for?

William Prieto has skills like Advertising, Marketing, Marketing Strategy, Online Marketing, Digital Marketing, Social Media Marketing, Lead Generation, Online Advertising, Management, Business Development, Social Media, Integrated Marketing.

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