Developing infrastructure and processes within the project management team to allow for sustainable growth. At Rock Steady, if you dream it, we can build it.

Project Manager for Nike Action Sports Account.

Prepared, monitored, and adhered to annual marketing and team budgetsDeveloped online and offline marketing strategies expanding brand exposure in domestic and international marketsEstablished marketing timelines and worked on production of all projects including, advertising/media schedules, collateral materials, PR/press kits, POP items, website, videos, events, skatepark and skatecamp involvement, tours and demos, sales meetings, tradeshows, promotional items, and product packagingImplemented, monitored and tracked all marketing projects and maintained a clear line of communication with all domestic and international partners in order to ensure a consistent brand messageOversaw athletes, team managers, web, and graphic design teams, ensuring multi-level implementation of all marketing strategiesCreated written and graphic content including brand background, athlete bios, email news blasts, press kits, proposals, product onesheets, and web bannersTracked and analyzed brand exposure on search engines, blogs and news outlets, as well as optimized campaigns, promotions, and landing pages effectively increasing conversion rates and incremental salesAggressively managed, updated and created original content for team blogs and all relevant social networking sites dramatically increasing brand’s online presence and consumer interactionMaintained and updated ecommerce site with product uploads, copy and images