𝗧𝗮𝗸𝗲𝗼𝗳𝗳 𝗣𝗼𝗶𝗻𝘁 — 𝗦𝗼𝗻𝘆’𝘀 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 — 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘩𝘶𝘣 𝘸𝘪𝘵𝘩𝘪𝘯 𝘚𝘰𝘯𝘺 𝘵𝘩𝘢𝘵 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘴 𝘪𝘯 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘢𝘬𝘦-𝘰𝘧𝘧.𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀• Drove GTM strategies to secure product-market fit & competitive advantage for the launch of pilot programs and new iterations of web app (Studence & Oppro).• Launched Studence's "Guiding Questions" feature, reducing college student wait times and increasing user engagement through a curated list of pre-written questions.• Managed College Ambassador program, driving acquisition of college student users to Studence platform.• Implemented product marketing insights from 5 UX interviews into new iterations of product features.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻, & 𝗣𝗮𝗶𝗱 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀• Designed marketing assets, email copy, and landing pages tailored to each target customer segment and value proposition.• Launched paid media & email marketing campaigns via Google Ads, Facebook Ads Manager, TikTok Ads, and Brevo, acquiring 420 leads from 3 target segments.• Created a step-by-step in-app product demo video for new users onboarding onto an online platform.• Managed outbound marketing, sales enablement, and operational activities for mSafety (remote health monitoring solution). Spearheaded presence at HLTH 2022 trade show, generating 100+ leads.𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲• Conducted competitive analysis of 6 key players, informing Oppro's new positioning and influencing 6 new product features.• Crafted strong positioning and messaging by deeply understanding customer needs. Identified a previously untapped customer segment based on market research insights.

𝘛𝘢𝘬𝘦𝘰𝘧𝘧 𝘗𝘰𝘪𝘯𝘵 𝘪𝘴 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘩𝘶𝘣 𝘸𝘪𝘵𝘩𝘪𝘯 𝘚𝘰𝘯𝘺 𝘵𝘩𝘢𝘵 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘴 𝘪𝘯 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘢𝘬𝘦-𝘰𝘧𝘧. 𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘵𝘦𝘢𝘮𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘚𝘰𝘯𝘺'𝘴 𝘚𝘵𝘢𝘳𝘵𝘶𝘱 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘗𝘳𝘰𝘨𝘳𝘢𝘮, 𝘚𝘰𝘯𝘺 𝘙&𝘋, 𝘢𝘯𝘥 𝘚𝘰𝘯𝘺 𝘕𝘦𝘵𝘸𝘰𝘳𝘬 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘌𝘶𝘳𝘰𝘱𝘦 (𝘚𝘕𝘊𝘌) 𝘵𝘰 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘨𝘰-𝘵𝘰-𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘢𝘶𝘯𝘤𝘩 𝘰𝘧 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘦𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘉2𝘉 & 𝘉2𝘊 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘪𝘮𝘱𝘢𝘤𝘵.

As the 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗨𝗖𝗦𝗕 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (𝗔𝗠𝗔), I organized and led two team-based marketing projects per quarter, providing hands-on experience to over 50 members across various marketing domains such as digital marketing, social media, market research, paid advertising, and creative design.𝗞𝗲𝘆 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗜 𝗹𝗲𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟭 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝘆𝗲𝗮𝗿 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱:• PODS - AMA National Collegiate Case Competition (Awarded National Commendable Ranking)• Google Ad Grants Online Marketing Challenge• Duet Ambassadorship Program• Shilo Facebook Ads Case Study

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗔𝗠𝗔:• Awarded "Most Active Member" for consistently leading in participation and project hours • Actively involved in Promotions and Projects committee• Designed flyers and graphics promoting Adobe Creative Cloud as an Adobe ambassador• Sold 180 AMA stickers, earning a profit of $79.20, and promoted fundraising on social media• Developed skills in Adobe Photoshop through on-campus workshops• Completed AMA Marketplace Simulation Competition: a simulation project where a team identifies market opportunities, designs new products, creates ad campaigns, and manages a sales team

𝗚𝗮𝘂𝗰𝗵𝗼 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽 is UC Santa Barbara's premier strategic-consulting organization that gathers young leaders with various backgrounds to provide creative business and marketing solutions for a diverse range of clients.https://www.gauchocreative.com

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗕𝘆 𝗪𝗼𝗺𝗲𝗻 — 𝘢 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘤𝘢𝘳𝘦𝘦𝘳 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘰 𝘸𝘰𝘮𝘦𝘯 𝘪𝘯 𝘵𝘦𝘤𝘩.𝗨𝘀𝗲𝗿 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 + 𝗚𝗧𝗠 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀• Researched and analyzed target market, industry trends, and competitors to provide a user research report and end-to-end consulting strategy deck for Products by Women• Analyzed Product by Women’s initial go-to-market strategy and website to provide analysis for areas of gaps and opportunities for growth• Conducted mass customer surveys via Qualtrics and 1:1 user interviews to gain insight into user pain points, resulting in 116 survey & 10 interview responses𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, & 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲• Implemented competitive & consumer research insights into 3 service recommendations, redefined mission, and improved brand narrative• Proposed new email marketing tactics and split A/B testing to evaluate the effectiveness of 2 campaigns based on word choice & design• Wrote emotionally compelling website copy to create a cohesive, succinct, and empowering brand voice for client’s landing page𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀• Collaborated with cross-functional team of 10 (designers & strategists) to create 50+ strategy consulting deck in Google Slides• Presented 50+ strategy consulting deck, user research report, and redesigned landing page mockup to CEO of Products by Women

𝗧𝗵𝗲 𝗥𝗼𝗹𝗹-𝗮-𝗛𝗶𝗽𝗽𝗼 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 — 𝘢 𝘯𝘰𝘯-𝘱𝘳𝘰𝘧𝘪𝘵 𝘵𝘩𝘢𝘵 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘦𝘮𝘱𝘰𝘸𝘦𝘳 𝘸𝘰𝘮𝘦𝘯 𝘪𝘯 𝘳𝘶𝘳𝘢𝘭 𝘈𝘧𝘳𝘪𝘤𝘢 𝘣𝘺 𝘴𝘶𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘸𝘪𝘵𝘩 𝘏𝘪𝘱𝘱𝘰 𝘙𝘰𝘭𝘭𝘦𝘳𝘴, 𝘢𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘵𝘰𝘰𝘭 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘸𝘰𝘮𝘦𝘯 𝘵𝘰 𝘰𝘣𝘵𝘢𝘪𝘯 𝘸𝘢𝘵𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘰𝘶𝘳𝘴 𝘰𝘧 𝘩𝘦𝘢𝘷𝘺 𝘭𝘪𝘧𝘵𝘪𝘯𝘨.• Led team of 5 in developing pre-campaign marketing strategies for a social justice non-profit through analysis of target market & demographics• Created 3 Google Ad campaigns to increase email sign-ups, donations, and website traffic• Identified negative & low-quality keywords and optimized bids through keyword research

𝗔𝗠𝗔 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗲𝗴𝗶𝗮𝘁𝗲 𝗖𝗮𝘀𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: 𝘗𝘳𝘰𝘷𝘪𝘥𝘦 𝘢 𝘰𝘯𝘦-𝘺𝘦𝘢𝘳 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘱𝘭𝘢𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘣𝘶𝘥𝘨𝘦𝘵 𝘰𝘧 𝘰𝘯𝘦 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘜𝘚𝘋 𝘧𝘰𝘳 𝘗𝘖𝘋𝘚 — 𝘢 𝘮𝘰𝘷𝘪𝘯𝘨 & 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.• Awarded National Commendable Ranking in case competition by leading 4 teams towards creating a one-year marketing plan for PODS with a budget of US $1 million• Conducted extensive primary and secondary research in market trends, industry competitors, and Gen Z & Millennial target consumers• Established digital, social media, creative, and content marketing strategies to raise awareness of PODS among Gen Z & Millennials• Designed & strategically branded the final case report, ensuring that the copywriting and graphics were relevant, creative, aesthetically pleasing, and true to PODS' brand voice

𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗡𝗲𝘅𝘂𝘀 — 𝘜𝘊 𝘚𝘢𝘯𝘵𝘢 𝘉𝘢𝘳𝘣𝘢𝘳𝘢'𝘴 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵, 𝘴𝘵𝘶𝘥𝘦𝘯𝘵-𝘳𝘶𝘯 𝘯𝘦𝘸𝘴𝘱𝘢𝘱𝘦𝘳 𝘵𝘩𝘢𝘵 𝘤𝘰𝘷𝘦𝘳𝘴 𝘢 𝘸𝘪𝘥𝘦 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘵𝘰𝘱𝘪𝘤𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘵𝘰 𝘜𝘊𝘚𝘉 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘐𝘴𝘭𝘢 𝘝𝘪𝘴𝘵𝘢 𝘢𝘳𝘦𝘢, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘤𝘢𝘮𝘱𝘶𝘴 𝘯𝘦𝘸𝘴, 𝘭𝘰𝘤𝘢𝘭 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴, 𝘢𝘳𝘵𝘴 & 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘴𝘱𝘰𝘳𝘵𝘴.• Wrote and published articles for the News, Opinion, Artsweek, and On the Menu sections of the Daily Nexus, an independent student-run newspaper covering UCSB and Isla Vista

𝗟𝗮𝘁𝗶𝗻𝗼 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗟.𝗔. — 𝘢 𝘯𝘰𝘯-𝘱𝘳𝘰𝘧𝘪𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘧 𝘴𝘱𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘓𝘢𝘵𝘪𝘯𝘰 𝘱𝘳𝘪𝘥𝘦 𝘢𝘯𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘓𝘈 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.• Led a team of 5 in creating and executing Digital Marketing and Google Ad campaigns for LHLA with a budget of $10,000/month of Google Ads credits• Became Google Ad certified in Search and Measurement before partnering with non-profit• Optimized keywords by removing over 250 keywords due to low quality score, expected CTR, and ad relevance and replacing them with more relevant keywords, improving CTR from 8.44% to 9.46%• Added target audience by selecting pre-existing Google consumer categories• Created digital marketing strategy tailored to unique circumstances of COVID-19 pandemic to increase social media following and donations• Re-designed website using WordPress to improve content, usability, and quality• Improved website by adding donate button, subscription pop-up, COVID-19 statement, and blog page

𝗔𝗱𝗼𝗯𝗲 𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀 — 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘈𝘥𝘰𝘣𝘦 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘭𝘰𝘶𝘥 𝘢𝘯𝘥 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘵𝘰 𝘜𝘊𝘚𝘉 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴• Designed weekly graphics and flyers for social media campaign to spread campus-wide awareness of Adobe Creative Cloud, reaching over 6k students• Promoted Adobe Creative Cloud to UCSB students and organizations through social media marketing, Adobe graphic design workshops, and on-campus tabling

𝗨𝗖𝗦𝗕'𝘀 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 (𝗣𝗮𝗖𝗘) — 𝘰𝘧𝘧𝘦𝘳𝘴 𝘯𝘰𝘯-𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘭𝘦𝘢𝘳𝘯𝘦𝘳𝘴 𝘢𝘯𝘥 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘜𝘊𝘚𝘉 𝘴𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘰𝘳 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.• Developed and designed a social media and flyer campaign for UCSB PaCE to raise awareness of new student-focused certificate programs