I’m an experienced creative lead and copywriter with a long-standing music/audio focus who helps brands find their voice and build a world. In a time when agency models are rapidly evolving, I thrive on finding new ways for strategy and creative teams to collaborate and drive business growth. For ten years I’ve successfully applied the same storytelling techniques I once taught as an NYU literature professor to the art of building brand worlds: leading award-winning creative across experiential, digital, audio, and print, developing brand voices for global players and startups, and crafting marketing copy that deepens the emotional bonds between companies and customers. My areas of expertise include verbal identity, brand voice, copywriting, brand vision + strategy, 360 campaigns, team leadership, creative strategy, experiential, audio, performance marketing, and social media. I am a huge music nerd and former techno live act. See some of my latest work: williamrauscher.com Follow my newsletter for all things sound/music/audio: williamrauscher.substack.com Agencies I've worked with: R/GA, Gretel, Giant Spoon, Kettle, Day One, Listen, ADA, and RocketairClients include: Prime Video, Apple, New York Times, HBO, American Express, Equinox, Microsoft, Marvel, Uniqlo, AWAY, and Maserati
Listed skills include Copywriting, Copy Editing, Social Media, Creative Direction, and 16 others.