William R. Mclaughlin Email & Phone Number

Tampa/St. Petersburg, Florida Area

Develop existing and prospective client sales and retention opportunities within the Commercial Card electronic payables / payment solutions industry utilizing acquiring and issuing technology.Results: Worked directly with third party vendors (acquiring & issuing), Treasury Management Officers, Commercial Bankers, Cardholders and Merchants to offer a robust Commercial Card payment solution for existing and prospective clients. Ranked in the top percentile for market penetration and additional revenue stream generated by increased annual card spend and acceptance. Created, implemented and sold a unique payables Buyer Initiated Payment (BIP) program for sellers and buyers.

United States

Obtain, retain and grew Merchant Services revenue stream generated through Cynergy Data's Direct Sales, VAR and FI sales channels. Results: Recruited, trained and developed seasoned Merchant Account Executives to promote and sell basic Merchant Services relationships and ancillary product lines.

Houston, Texas Area

Design and implement a national sales process to deliver new SDA/DDA Reward Programs, Overdraft Protection and Ancillary products to over 800 clients as well as potential Credit Union and Community Bank prospects throughout the United States. Results: Developed and implemented a sales culture for Account Executives to measure and track behavioral performance. Created an incentive plan which focused AE's on revenue growth ultimately ensuring business strategies and objectives are achieved. Provided Account Executives with direct coaching and sales support through one on one meetings and joint sales calls.

Develop and implement a new sales culture with in Bank Atlantic’s Business Banking Line of Business. Recruited and managed a 26 person Business Banking Relationship Management and Lending team throughout the state of Florida.Results: Created, implemented and managed a statewide Business Banking Sales Development Officer program. Executed a new sales process and culture which assisted BBO's/BDO's in obtaining Business Banking Sales thresholds. Developed a focused Sales training program for both Bank Atlantic Business Banking Relationship Managers and Branch Managers.

Tampa Bay Region

Coach 6 Business Banking Lenders, 5 Business Banking Relationship Managers and Branch personal to increase cross-sell, depository and lending revenue.Results: Developed and managed a sales strategy which increased Business Banking pre-tax revenue for the Pinellas County market. Overall increase in revenue was attributed to a 28% growth in loans & deposits. This was accomplished by a strong sense of urgency towards relationship retention and a focused cross-sell product approach.

United States

Manage sales initiatives for organizations with bankcard volume greater than $50M utilizing a calling strategy to Governmental agencies and referral bank partners. Results: Reorganized FDMS's Direct Business Group’s Merchant Services referral bank program increasing community bank leads by over 100%.

Direct sales management, revenue generation and portfolio retention initiatives for SunTrust Bank’s $7.8 Billion Merchant Services portfolio.Results: Initiated a new sales, retention, product and operational portfolio strategy resulting in a 30% increase in processing revenue and an 18% increase in new sales production. Proactively developed an array of products which enhanced customer service initiatives reducing attrition rates from 3% to less than 1.5%.

Accountable for the growth and account retention of SunTrust Bank’s Tampa Bay regions $1.5 Billion merchant services portfolio. Results: Developed an initiative to revamp SunTrust Bank Tampa Bay’s regional merchant sales organization to focus on a more diversified sales culture which would ultimately generating additional lead sources. The success of my program resulted in the acquisition of Rooms To Go Furniture Corp ultimately increasing SunTrust Tampa Bay’s overall merchant net revenue by 40%.

Key contributor to the sales success of Barnett Merchant Services.Responsibilities: Managed and obtained national merchant services relationships such as Outback Steakhouse. Aggressively worked with Barnett commercial banker’s to generate a merchant sales pipeline resulting in being awarded the top Merchant Sales Officer for 1996 & 1997.

Bachelor Of Arts Degree, Social; Behavioral Science - Political Science

Associate Of Science; Associate Of Arts, Aviation Technology - Professional Pilot

Activities and Societies: Flying ClubProfessional Pilot Degree