Driving growth through marketing and partner ecosystem

Head of Accounts for digital agency specializing in digital performance media as well as sourcing "in-house" agency teams in various areas including paid social media, software development, content marketing, and campaign management.

Built new sales and marketing growth channels for direct-to-consumer e-commerce business including establishing licensing partnerships (NHL, Keith Haring, Realtree, NASA) and setting up the foundation for B2B wholesale business.

Part-time head of marketing for leading experiential marketing agency. Sourced and managed freelance team to execute on strategy including PR, content marketing, social media, paid social, website redesign, and rebranding efforts.

Marketing consulting and digital strategy for diverse companies ranging from large B2B technology to startups in D2C e-commerce across various segments like retail, healthcare, interior design, education, and local non-profit. - Swirl (2019) - Acted as agency consultant for Intel and Salesforce clients to build global social media strategy, paid and organic social media operations, and digital analytics. - United Rentals (2017) - Built personalization strategy and tested various buyer personas for e-commerce site relaunch.

Built and developed a team of eleven digital marketers tasked with global paid, owned, and earned content and social media strategy for a variety of audiences, objectives, and business functions ensuring precise execution and achievement of performance goals across global regions.- Designed end-to-end Slideshare content marketing and lead generation program with content, and paid media strategy, API integration, and lead nurturing plan resulting in $130M in pipeline revenue over 5-months. - Internally and externally scaled digital advocacy programs leveraging thousands of employees, partners, and influencers to exponentially expand reach of branded and 3rd party content, creating a net new lead source, and generating $30M in pipeline revenue. - Drove major change initiative to unify editorial and content strategy for web, community, and social teams with operations to support all key audiences, events, and campaigns. - Established consolidated global strategy and operations to support for native advertising (paid social) increasing performance and efficiency of over $2M global media spend across hundreds of campaigns. - Improved customer experience through design and deployment of moderation operations to cost-effectively screen 50K digital posts/week in all major languages efficiently routing to appropriate business functions for rapid customer responses.- Led “Vision 2020” digital transformation plan for entire Marketing organization through the design of digital maturity acceleration initiatives in key focus areas of education, technology, process, and measurement.

- Supervised paid, owned, and earned media strategy and execution with diverse objectives for over 50 product launches and global campaigns including SAPPHIRE NOW, Run Simple, and SAP HANA.- Shaped SAP’s Social Media Center of Excellence including developing and scaling overall strategy, training & best practices, policies & governance, preferred tools, and analytics.- Developed content and engagement strategy for SAP social media across Facebook, LinkedIn, Twitter, and all other major social platforms.- Drove integration of social media planning across the organization including search, web, paid media, PR, and service & support. - Launched SAP’s social media listening function including risk management for the brand, regular reporting for brand & various solutions, and individual access to preferred listening tools for real-time monitoring and response.- Defined a standardized social media measurement framework applied to all social media efforts globally.

Founding member of Cisco’s first corporate social media team developing social strategies for launches and campaigns across various business units while building foundational capabilities in social listening, community management, measurement, tools and training leveraged across the company globally. - Developed and implemented user generated video contest for consumer brand delivering over 2M in site traffic in 4 weeks.- Architected viral video campaign which delivered over 5M views across video sharing sites and resulted in the most registrations for a Cisco product launch. - Developed social media strategies for product launches and other strategic initiatives across several business units. - Built social media listening center to monitor and analyze industry, brand and product conversations to influence and inform content and engagement plans.- Developed and delivered social media training program to educate marketing professionals across the company paving the way for the creation of community manager positions.

Successfully changed the demand generation campaign model via email and web personalization techniques and launched company’s first marketing automation programs for lead nurturing as the global lead for email marketing. - Built CRM program to nurture small business prospects through the purchase cycle leveraging homegrown marketing automation tools to deliver personalized content shortening sales cycles and increasing conversion rates by 10x. - Developed global strategy for email acquisition and launched the first Customer Preference Center allowing users to customize their email communications experience leading to a 5X higher click-through and conversion rates.

Led teams at small agency developing digital media planning and execution for technology clients including Oracle and Sun Microsystems primarily for lead generation activities. - Managed over $48M in digital media in two years while also reducing cost/lead for Oracle applications group by 94% within two quarters.- Designed online reporting infrastructure which measured success through cost-per-lead and lead quality via client’s CRM system. - Designed lead capture and email nurturing program for Sun Microsystems that reduced cost-per-qualified lead by 84%.- Reduced new member acquisition costs for the Java community by 96% over five quarters.- Increased total attendees to Sun’s quarterly network computing events 9X in five quarters.