William Robb Email & Phone Number

Park City, UT, US

Driving growth through marketing and partner ecosystem

Head of Accounts for digital agency specializing in digital performance media as well as sourcing "in-house" agency teams in various areas including paid social media, software development, content marketing, and campaign management.

Montclair, New Jersey, US

Built new sales and marketing growth channels for direct-to-consumer e-commerce business including establishing licensing partnerships (NHL, Keith Haring, Realtree, NASA) and setting up the foundation for B2B wholesale business.

San Francisco, CA, US

Part-time head of marketing for leading experiential marketing agency. Sourced and managed freelance team to execute on strategy including PR, content marketing, social media, paid social, website redesign, and rebranding efforts.

Asheville, NC, US

Marketing consulting and digital strategy for diverse companies ranging from large B2B technology to startups in D2C e-commerce across various segments like retail, healthcare, interior design, education, and local non-profit. - Swirl (2019) - Acted as agency consultant for Intel and Salesforce clients to build global social media strategy, paid and.

Walldorf, BW, DE

Built and developed a team of eleven digital marketers tasked with global paid, owned, and earned content and social media strategy for a variety of audiences, objectives, and business functions ensuring precise execution and achievement of performance goals across global regions.- Designed end-to-end Slideshare content marketing and lead generation.

Walldorf, BW, DE

- Supervised paid, owned, and earned media strategy and execution with diverse objectives for over 50 product launches and global campaigns including SAPPHIRE NOW, Run Simple, and SAP HANA.- Shaped SAP’s Social Media Center of Excellence including developing and scaling overall strategy, training & best practices, policies & governance, preferred tools.

San Jose, CA, US

Founding member of Cisco’s first corporate social media team developing social strategies for launches and campaigns across various business units while building foundational capabilities in social listening, community management, measurement, tools and training leveraged across the company globally. - Developed and implemented user generated video contest.

San Jose, CA, US

Successfully changed the demand generation campaign model via email and web personalization techniques and launched company’s first marketing automation programs for lead nurturing as the global lead for email marketing. - Built CRM program to nurture small business prospects through the purchase cycle leveraging homegrown marketing automation tools to.

Led teams at small agency developing digital media planning and execution for technology clients including Oracle and Sun Microsystems primarily for lead generation activities. - Managed over $48M in digital media in two years while also reducing cost/lead for Oracle applications group by 94% within two quarters.- Designed online reporting infrastructure.

Ba, Government & Foreign Affairs

Education record

High School