William Rock

William Rock Email and Phone Number

Digital Marketing Lead @ Reach International
Kansas City, MO, US
About William Rock

Why "Turbo Nerd," you ask? Perhaps it's my uncanny ability to analyze data faster than a speeding bullet, create prompts more powerful than a locomotive, or because I occasionally wear glasses that make me look like I'm about to launch the next big tech innovation from my garageProfessional Overview:As a dedicated technology enthusiast with over 24 years in the field, I, William Rock, am deeply committed to enhancing online security and driving business growth through strategic internet traffic conversion. My career, rooted in 1998, has seen the continuous evolution of the digital landscape, where I've delivered high-caliber marketing solutions, evolving with each technological advancement.Areas of Expertise & Skills:- Digital Marketing Strategy: - Conversion Analytics & Paid Advertising- SEO & Website Security- Social Media & Email Marketing- Web Design & eCommerce Solutions- Google Algorithm Analysis- Multimedia Production.Innovative Projects & Community Involvement:- Patent: Sauna System with Communication, Networking, and Global Infrastructure (18/052,691- Google Top Contributor/Product Expert & Mentor: As a dedicated Google Top Contributor and Platinum Product Expert, I devote a significant portion of my free time to the Google Search Help Forums & Google My Business help forum. In these forums, I provide assistance to webmasters and business owners, offering solutions for their Google map listings, website security issues, and algorithm-related queries. - Local Guides - An Official Google Program: As the Community Moderator for all of Kansas City under the Local Guides program, my focus is on enhancing the visibility and accuracy of local businesses on Google Maps. Mentor at Blue Valley CAPS: Engaged in mentoring future tech leaders through the Blue Valley Center for Advanced Professional Studies (CAPS). My involvement includes guiding students in SEO, digital marketing tools, and internet marketing theory, fostering a hands-on learning environment and preparing the next generation for success in the rapidly evolving tech industry.Personal Pursuits:As an avid angler and advocate for inclusive fishing experiences, my involvement in competitive Largemouth Bass fishing and programs like FishKS underscores a deeper commitment to sustainable practices and community engagement. My work with Fishing Tackle Forum and the Google Product Experts Program harmoniously blends my professional expertise with my passion for nurturing communities and fostering growth in both digital and natural realms.

William Rock's Current Company Details
Reach International

Reach International

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Digital Marketing Lead
Kansas City, MO, US
Employees:
31
William Rock Work Experience Details
  • Reach International
    Digital Marketing Lead
    Reach International
    Kansas City, Mo, Us
  • Kansas City Ai Club
    Vice President
    Kansas City Ai Club
    Kansas City, Mo, Us
  • Dynamic Consultants Group
    Director Of Search
    Dynamic Consultants Group Jan 2020 - Present
    Kansas City, Missouri, Us
    SEO Key Responsibilities:- Develop & implement the company's SEO strategy, including keyword research, and on-page optimization.- Conduct keyword research and analysis to identify opportunities to improve organic search visibility- Monitor and analyze website traffic and performance to identify trends and areas for improvement- Collaborate with the marketing and content teams to create and optimize content for search engines- Stay up-to-date with the latest SEO trends and best practices- Monitor and report on the effectiveness of the SEO strategy and make recommendations for improvementPaid Advertising Key Responsibilities:- Develop and execute a paid advertising plan that aligns with the company's overall marketing strategy- Manage and optimize campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads- Monitor and analyze campaign performance to identify areas for improvement and optimization- Collaborate with the marketing and content teams to create compelling ad copy and landing pages- Stay up-to-date with the latest paid advertising trends and best practices- Manage budgets and allocate resources effectively to ensure maximum return on investment- Work closely with the sales team to align paid advertising efforts with company revenue goalsWebmaster Key Responsibilities:- Manage and update the company's website, including making changes to content and design- Ensure the website is mobile-friendly and optimized for search engines- Monitor website traffic and performance, using tools such as Google Analytics to identify trends and areas for improvement- Troubleshoot and fix technical issues as they arise- Implement and maintain website security measures to protect against cyber threats- Collaborate with the marketing team to develop and execute website optimization strategies- Stay up-to-date with the latest web development technologies and best practices
  • Sunlighten
    Technical Seo / Ppc / Cro Specialist
    Sunlighten Aug 2017 - Jan 2020
    Overland Park, Kansas, Us
    I had the pleasure to work with an in-house marketing team, focused on building & optimizing multiple websites including their day spa. My responsibility was to target those in need of infrared sauna technology and get those visitors to fill out a lead form for our sales team to contact. I managed Facebook, BingAds, Google Ads with a budget of $40,000 - $60,000 per month. One of the largest accomplishments had been the reduction of Cost Per Lead from an average of $90 to $300 down to sometimes one dollar with an average of $10 - $40 with high ROI typical $3,000 or more per sale.Other Responsibilities:- Wordpress Builds & Maintenance - Website Security- Optimization of Site Speed- IT Support
  • William Rock Consulting
    Internet Marketing Specialist Focused On Leads / Sales
    William Rock Consulting Jun 1998 - Aug 2017
    True Geek in every way possible, I enjoy technology and feel it is my destiny to keep companies not only SAFE ONLINE but to help them GROW their Internet Traffic into qualified leads.
  • Beyondroi
    Lead Semantic Search Analyst
    Beyondroi Dec 2016 - Apr 2017
    Boca Raton, Fl, Us
    My Responsibilities included the Management of the Platinum Accounts with a continued effort of optimizing Google Adwords, Google Merchant Center, Bing Ads alongside with identifying low hanging fruit opportunities within Google Analytics.
  • Brandon & Brandon Inc.
    Internet Marketing Manager
    Brandon & Brandon Inc. Nov 2007 - Dec 2016
    I have worked with Brandon & Brandon, Inc. since 2007 as a consultant and in 2013; I made the leap to their main contractor for SEO/Google Analytics and AdWords Specialist. By working together, we have created complete and affordable packages for all companies local to the Kansas City and Surrounding Areas as well clients all around the USA. Currently, we assist clients with their online web presence from webpage build outs, unique content bundles to social media marketing. As well as branded material such as pamphlets, business cards and rack cards for mailers and full Video Production for clients. The Brandon & Brandon team are #ROCKSTARS on their Design Eye for Awesome Customizable Solutions ... Many have asked me questions like = Who Do I Trust for a properly built website with a powerful web presence? I trust Brandon & Brandon, Inc. For more information regarding website design, multimedia assistance and of course creating a stronger Google presence, give Brandon & Brandon a call! They are #ROCKSTARS 913-663-2569
  • Fishing Tackle Forum Llc.
    Founder
    Fishing Tackle Forum Llc. Oct 2004 - Dec 2016
    Us
    Fishing Tackle Forum LLC. was created to help find product manufactures and expose their product to the public. This does not only helps them in product distribution but allows us fishermen a chance to fish with new products and test what we do best. We offer a service that helps promote products or services for the fishing industry.
  • Halfpricebanners.Com
    Ecommerce Director Of Marketing
    Halfpricebanners.Com Jun 2011 - Apr 2012
    Kansas City, Missouri, Us
    My responsibilities include managing a complete online business selling vinyl banners and other promotion signage. My responsibilities include Paid advertising, SEO, Social Media, Video and develop extensive monthly reports for management to show our gains and or losses. Since I started in July Half Price Banners had very little organic traffic from the search engines and relied only on paid traffic from Google Adwords. Half Price Banners was spending 60 -80K per month on advertising on Google Adwords, I was able to modify the campaign and within 3 month decrease the monthly spend to 30-40k while at the same time increasing conversions. Within a few Months my other accomplishments was to quickly increase the organic rankings on the search engines, allowing us to gain double the business.
  • Netstandard Inc.
    Internet Marketing Specialist
    Netstandard Inc. Sep 2007 - Feb 2011
    Kansas City, Ks, Us
    Developed SEO Strategy and Executed a successful campaign - Managed Content Writers - Maintained All Website Modifications - Produced corporate videos - Developed Trade show material and booth design NetStandard Inc. was at far the most difficult industry, I needed to rank in organic search with most of the keywords being just as hard as the credit card processing. My tasks included maintaining the online website, Social Media Campaigns, Print Media, and Trade Show Design, Video as well as many other duties. I was able to rank for over 1,000K + organic keywords resulting in online lead generation tracked through Microsoft CRM with profits analyzed with Microsoft GP. I ranked for root terms such as “Hosted Microsoft CRM “, “Kansas City Data Center”, as well many other manufacture type keywords putting the company above its competition and showcasing to the partners we are at the top of our game, this bringing us additional marketing dollars to spend generate more leads from the website. I was given the opportunity to acquire a large amount skills focused around conversion analytics and competitive analysis helping my fly by and take the tops results next to the big boys. Another opportunity I had was to shoot videos for both advertisement of the company not only getting the branding out on Google results but was able to bring the same exposure to some fantastic charity groups to help drive awareness to their cause through YouTube. I was given a camera and learned how to optimize video to rank well for very competitive keywords increasing the lead generation. Not only did I shoot the video but edited the film similar to a commercial, as well creating viral videos that would be shown at our Microsoft Partner conference, later being nominated for an award at the Kansas Business Association competing with other local marketing agencies. One of our many goals for ranking in the organic results led to a reduction in paid advertising spending.
  • Bankcard Central
    Internet Marketing Specialist
    Bankcard Central Apr 2005 - Jul 2007
    Developed SEO Strategy and Executed a successful campaign - Managed Content Writers - Maintained All Website Modifications While working with Choppers Apparel Rick Noble offered me a life changing job and moved my family out to Kansas City. Credit card processing is a huge industry and highly competitive. The PPC prices were over the $20 limit and some of the higher ranking words were more. It was imperative that Bank Card Central ranked very high in the organic search to avoid the high priced clicks of Google ad words. My duties were to do a complete redesign with their existing site, do the PPC campaign along with internet marketing and social media. I maintained the site and constantly changed the interior of the site to keep up with the newer technology with credit card processing.
  • Choppers Apparel
    Search Engine Marketing Specialist
    Choppers Apparel Feb 2003 - Apr 2005
    Start to finish with Choppers Apparel’s online store, since they were mainly generating traffic from PPC it was critical we added a plan to gain organic traffic to help with the company’s overall spending. Choppers Apparel is designed with a Yahoo Store interface and in the beginning stages was not as friendly to SEO there are a ton of limitations. When I started this project they had no listings in the organic spaces of all the major search engines, well maybe just a few but they were not conversion terms. I drew up a game plan of the targeted keywords that I found converting terms in the PPC campaigns and developed an entire site structure based on words we wanted to target and within 2-3 months we saw fascinating results and an increase in sales so we continued and added more pages and unique content to the site and now the site dominate the industry.
  • Concrete Network Inc.
    Seo
    Concrete Network Inc. Mar 2001 - Feb 2003
    This was a blast to work with, Concrete Network is a complete content oriented site based around the decorative concrete industry. When I started helping Jim Peterson out with this site and became one of his employees he was getting a large volume of traffic already. I started with the website generating around 74k of unique visitors viewing the content for 3 min. Today the site generates over 600k per month with average visitors staying for 8 -10 min as well the site can be found on any search engine for just about any keyword related to the decorative concrete industry.

William Rock Skills

Seo Online Marketing Ppc Sem Marketing E Commerce Web Marketing Google Analytics Analytics Facebook Search Advertising Web Analytics Integrated Marketing Google Adwords Web Design Online Advertising Website Development Email Marketing User Experience Organic Search Content Marketing Wordpress Lead Generation Landing Page Optimization Seo Audits Strategy E Commerce Seo Conversion Optimization Keyword Research Web Content Cms Competitive Analysis Mobile Marketing Affiliate Marketing Digital Strategy Online Lead Generation Link Building Videography Internet Marketing Seomoz Joomla Seo Copywriting Datacenter Virtualization Vseo Smo Content Strategy A/b Testing Omniture

William Rock Education Details

  • Victor Valley College
    Victor Valley College
    Fire Science/Fire-Fighting
  • Bruce Clay- Seotoolset
    Bruce Clay- Seotoolset
    Search Engine Optimization
  • Ikon. Education Executive Training Salt Lake City. Utah
    Ikon. Education Executive Training Salt Lake City. Utah
    Computer/Information Technology Administration And Management
  • Rim Of The World High School
    Rim Of The World High School

Frequently Asked Questions about William Rock

What company does William Rock work for?

William Rock works for Reach International

What is William Rock's role at the current company?

William Rock's current role is Digital Marketing Lead.

What is William Rock's email address?

William Rock's email address is wi****@****rum.com

What is William Rock's direct phone number?

William Rock's direct phone number is +181651*****

What schools did William Rock attend?

William Rock attended Victor Valley College, Bruce Clay- Seotoolset, Ikon. Education Executive Training Salt Lake City. Utah, Rim Of The World High School.

What are some of William Rock's interests?

William Rock has interest in Leadership, Football, E Commerce, Exercise, Technology, Video Production, Facebook Api, Dunkin' Donuts, Reading, Sports.

What skills is William Rock known for?

William Rock has skills like Seo, Online Marketing, Ppc, Sem, Marketing, E Commerce, Web Marketing, Google Analytics, Analytics, Facebook, Search Advertising, Web Analytics.

Who are William Rock's colleagues?

William Rock's colleagues are Ivanovic Dragan, Bo (Boyan) Ivanovic, Milica Lukovic, Svetlana S, Roman Licina, Ana Bando, Vladimir Miletic.

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