William Rouver Email & Phone Number

Brasil

• Idealizador e implementador do plano de retenção na conta digital;
• Responsável por gerenciar ideias e conduzir growth meeting;
• Owner da vertente de growth na conta digital e meio de pagamento;

São Paulo, Brazil

• Responsible for managing ideas and conducting growth meetings in several clients;
• Implementation of CRM Mobile in financial services;
• Campaign management using the main paid media platforms such as: Google AdWords, Facebook Ads; Taboola; Bing ads; for several large/medium sized companies;
• Optimization of organic and paid acquisition channels;
• Implementation of results-oriented marketing, where we test with a smaller budget and scale up if the test works;
• Understand the principles of conversion rate optimization (CRO) and their application;

Brazil

• Directly responsible for the growth related to digital marketing, - in all areas (content, performance and design);
• Also responsible for unconventional experiments involving exponential growth at low cost of users on the platform;
• co-author of the platform UX;
• Content planning and management of ghost writers for the blog;
• Negotiation and co-brand partnership proposals and guest posts with partners of interest to Mutual.Life;
• Responsible for defining key metrics and touchpoints coming from users within the platform;

Brazil

• Responsible for coordinating the team, developing the vertical process, planning, art direction and creative evaluation of pieces coming from the creative team.
• Definition of individual goals and metrics for the content team on top of KPIs defined by PMs;
• Planning campaigns and actions related to Organic Growth (SEO, SEM and Social Media) for Tegrus partners;
• Identify problems, think outside the box and find innovative solutions to ensure exponential project growth;
• Management of delivery metrics and validation of hypotheses/formulation of new hypotheses;
• Also responsible for mapping, planning, delegating tasks to ghost-writers and technical content analysis for Tegrus partners.

Brazil

• Responsible for monitoring the development of the platform and implementation of agile system;
• Intermediary between Accelerator x Startup;
• Negotiation with suppliers;
• Definition of acquisition and prospecting channels for inbound and outbound customers;

• Assisted in the implementation of new processes;
• Coordination of the internal project of the Colibri Award, where we got 11 shortlists, 2 Golds and 2 Bronzes;
• Art direction of advertising pieces;
• Planning campaigns in digital media with a focus on engagement;

Vila Velha E Região, Brasil

• Creation and adaptation of advertising pieces in the "offline" and digital environment;
• Place of learning and professional development, gaining experience with national and regional clients such as: Hortifruti, Extrabom, Espírito Santo, Afecc, Unimed Vitória and Città.

• Creation of advertising pieces for the digital segment;
• Development of standards for social networks and landing pages with a focus on conversion.
• Local learning experience with major customers such as: Argo, Sicoob, Samp, Faesa, CBL, Fortlev.