I believe that all work needs to be data-driven to generate win-win results and my main characteristic is the ease of adaptation.I entered the advertising market at 15, where I had my first experience as a volunteer intern at Agência Inversa.Soon, I went to Agência Criativa as Web Designer Jr., where a year later, I was invited to participate as Young Creative, at MP Publicidade.Another interesting experience to mention was puzzle.lab, where I worked as UI/UX and Brand designer.And finally, before becoming Tegrus, I was art director at Agência Chuva, for a period of 1 year and 3 months, where I helped in the implementation of new processes, and coordinated the internal project of the Colibri Award, where we got 11 shortlists, 2 Golds and 2 Bronzes..🕊 2 Gold, 2 Bronze and 11 Shortlists @ Colibri 2018 Award | 🚀 Pre-Accelerated Startup at Azys Inovação (2019) | 🥇 1st place in HackavixLet's keep in touch: williamrouver@gmail.com
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Innovation Growth Specialist & Board MemberWh3 Venture Mar 2023 - PresentBrasil -
Sr. Growth AnalystStrada Jul 2022 - Mar 2023• Idealizador e implementador do plano de retenção na conta digital;• Responsável por gerenciar ideias e conduzir growth meeting;• Owner da vertente de growth na conta digital e meio de pagamento; -
Growth SpecialistPlatform Builders Jun 2021 - Jul 2022 -
Performance AnalystPlatform Builders Jun 2020 - Jun 2021São Paulo, Brazil• Responsible for managing ideas and conducting growth meetings in several clients;• Implementation of CRM Mobile in financial services;• Campaign management using the main paid media platforms such as: Google AdWords, Facebook Ads; Taboola; Bing ads; for several large/medium sized companies;• Optimization of organic and paid acquisition channels;• Implementation of results-oriented marketing, where we test with a smaller budget and scale up if the test works;• Understand the principles of conversion rate optimization (CRO) and their application;
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Growth HackerMutual.Life Jan 2020 - Jun 2020Brazil• Directly responsible for the growth related to digital marketing, - in all areas (content, performance and design);• Also responsible for unconventional experiments involving exponential growth at low cost of users on the platform;• co-author of the platform UX;• Content planning and management of ghost writers for the blog;• Negotiation and co-brand partnership proposals and guest posts with partners of interest to Mutual.Life;• Responsible for defining key metrics and touchpoints coming from users within the platform; -
Content LeadTegrus Jan 2019 - Jan 2020Brazil• Responsible for coordinating the team, developing the vertical process, planning, art direction and creative evaluation of pieces coming from the creative team.• Definition of individual goals and metrics for the content team on top of KPIs defined by PMs;• Planning campaigns and actions related to Organic Growth (SEO, SEM and Social Media) for Tegrus partners;• Identify problems, think outside the box and find innovative solutions to ensure exponential project growth;• Management of delivery metrics and validation of hypotheses/formulation of new hypotheses;• Also responsible for mapping, planning, delegating tasks to ghost-writers and technical content analysis for Tegrus partners. -
CofounderSacfy Jun 2019 - Dec 2019Brazil• Responsible for monitoring the development of the platform and implementation of agile system;• Intermediary between Accelerator x Startup;• Negotiation with suppliers;• Definition of acquisition and prospecting channels for inbound and outbound customers; -
Creative DirectorElemento Oct 2018 - Jan 2019 -
Art DirectorAgência Chuva Aug 2017 - Oct 2018• Assisted in the implementation of new processes;• Coordination of the internal project of the Colibri Award, where we got 11 shortlists, 2 Golds and 2 Bronzes;• Art direction of advertising pieces;• Planning campaigns in digital media with a focus on engagement; -
Design LeadPuzzle.Lab Mar 2017 - Aug 2017 -
CreativeMp Publicidade Feb 2016 - May 2016Vila Velha E Região, Brasil• Creation and adaptation of advertising pieces in the "offline" and digital environment;• Place of learning and professional development, gaining experience with national and regional clients such as: Hortifruti, Extrabom, Espírito Santo, Afecc, Unimed Vitória and Città. -
Jr. Art DirectorCriativa Comunicação Integrada Jun 2015 - Feb 2016• Creation of advertising pieces for the digital segment;• Development of standards for social networks and landing pages with a focus on conversion.• Local learning experience with major customers such as: Argo, Sicoob, Samp, Faesa, CBL, Fortlev.
William Rouver Skills
Frequently Asked Questions about William Rouver
What company does William Rouver work for?
William Rouver works for Wh3 Venture
What is William Rouver's role at the current company?
William Rouver's current role is Growth Specialist & Business Developer.
What skills is William Rouver known for?
William Rouver has skills like Marketing, Adobe Photoshop, Publicidade.
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