Manage B2B Loyalty program with goals of increasing customer retention and share of wallet. Lead a high performing team in charge of building and testing new loyalty program features, driving revenue growth and customer lifetime value.

B2B Marketing Manager

Principal Research Consultant and Analyst on Dell | EMC's Services Market Intelligence and Competitive Intelligence Team.

2nd rotation as a participant in EMC's Marketing Development Program, a two year rotational program designed to train and build leadership talent within the marketing organization. Supporting Global Services' Product Management and Marketing organizations in an internal consulting/strategic research role.• Developed an analytically driven services portfolio framework to assess current offers and identify new opportunities for consulting offers• Designed a customer segmentation to identify under-performing accounts and proposed plan to drive additional consulting sales based on current product mix and purchase history

1st rotation as a participant in EMC's Marketing Development Program, a two year rotational program designed to train and build leadership talent within the marketing organization. Placed in EMC's Marketing Science Lab - Marketing's internal data science and analytical consulting team tasked with high visibility and high value projects for both internal and external audiences.• Executed customer profiling and tracking - linking EMC's digital video data to current customers and potential prospects• Managed data science competition and conducted internal analysis for customer facing big data initiative• Designed and executed psychographic customer segmentation based on social media data• Built and maintained return on investment dashboard for high profile events• Completed EMC Proven Professional Data Science Associate certification

• Completed a dual masters degree program at Boston University’s Graduate School of Business: MBA with a concentration in Marketing and a Masters of Science in Information Systems• Teaching Assistant, Marketing Management• MBA Career Fellow, Feld Career Center

•Partnered with internal and field resources to promote and assist in the sale of Unum’s Group Long Term Care product while maintaining profitability through pricing and risk management•Designed and implemented SQL based tracking tool for ongoing pricing, engagement and customer level reporting•Conducted sales school and field training for new-hire and experienced sales representatives•Partnered with account managers to selectively and profitably grow existing business through re-enrollments and open enrollments

• Developed sales forecasting tool that enabled reporting on pipeline and current sales on a customer, regional, and national level• Built and maintained competitive intelligence dashboard allowing marketing, underwriting, and sales to complete feature-by-feature comparisons across competitor’s products