Heather Williams Email & Phone Number

Calgary, AB, CA

Victoria, BC

• The driving force behind the company’s entrepreneurial viability, providing stewardship and strategic administrative oversight to ensure its success.
• Streamlined operational inefficiencies to align with company goals and trimmed expenses by 29% over previous fiscal year.
• Encouraged team collaboration to rebrand the 40-year-old business across all marketing and advertising channels to highlight new business vision and direction.
• Strength in cultivating strong business relationships across all stakeholders resulting in being nominated for “Community Builder of the Year” and “Business Person of the Year” through the Victoria Chamber of Commerce.
• Implemented new systems and sales approaches to restore revenues to pre-pandemic levels, rebounding from a 73% pandemic-induced revenue loss.
• Implemented a circular economy with clients printed ad materials and adjusted platform to a recyclable product.*Successful acquisition of business to new owners in April 2024

Victoria, BC

• Demonstrated strong identification, cultivation, solicitation and stewardship of local donors and community sponsors. Facilitated growth in multiple fields such as signature events, independent special events and.
• Signature Events *-Acquired sponsorship, auction items and ticket purchases for two annual signature gala events. (300 & 600 guest lists)-Optimized guest registration as well as supported a new process for securing.
• Independent Special Events * -Assisted community champions in their fundraising efforts through personal engagement, event attendance and distribution of branded marketing materials.-Exceeded sponsorship target.
• Tribute Program *-Fostered strong relationships with donors and caregivers via the Caring Spirit Program.-Collaborated with the Marketing Department to develop content in promoting the program.

Victoria, BC

• Operated with excellence in providing operational support and collaborative leadership in a highly regulated and emotional environment, ensuring the smooth functioning of day-to-day activities.
• Advanced through three promotions over a three-year period, transitioning from Administrative Assistant to Executive Assistant and ultimately to the position of General Manager.
• Developed and implemented organizational systems, policies, and directives that improved efficiencies within the team, scheduling, and client care approaches.
• Fostered a collaborative leadership style to problem-solving within a team of 25+ members.

Boracay Island, Phillipines

• Achieved and maintained the number one ranking on TripAdvisor within the first six months of operation and sustained it for two years through exceptional culinary expertise and outstanding customer service.
• Conceptualized, constructed, managed, and promoted establishment, transforming it into a profitable business within its first year of operation.
• Established comprehensive training, policy, and procedural manuals, creating a turn-key enterprise for the new owner. The restaurant still thrives today, maintaining its success and growth.
• Overcame significant supply chain challenges by negotiating and collaborating with distributors in Manila to fulfill food and beverage orders on remote island.
• Inspired and led a 22+ member team who offer exceptional customer experience, resulting in the restaurant winning TripAdvisor’s Best Restaurant in Boracay award two years in a row.

Vancouver, BC

• Established a robust sales procedure and approach that helped exceed my sales targets through fostering strong business relationships with my clients and providing exceptional customer service.OnTrack Media - Print.
• Exceeded sales targets, contributing to a 55% increase in advertising revenue in the first year
• Establishing, managing, and optimizing new sales procedures.
• Identifying, soliciting, and nurturing new prospects.
• Sustaining and assisting existing clientele.Facilitated the expansion of a start-up enterprise (an offshoot of OnTrack Media) specializing in a benefits program tailored for professional associations.
• .Forged new business venture, developing customer base from zero to 70k in one year

Toronto/Vancouver/Los Angeles

Master Of Arts In Interdisciplinary Studies Candidate

A master's degree focused on identifying, scaling, and implementing innovative solutions that drive positive social impact.

Graduate Certificate In Management & Leadership

This program significantly enhanced my critical leadership skills, equipping me with advanced strategies and tools to effectively navigate.

Business Diploma, Marketing Management Professional Sales

Associate Of Arts And Sciences - Aas