Execute large-scale email marketing strategies for YouTube TV, YouTube Premium, and NFL Sunday Ticket programs.

· Effectively develop, coordinate, and implement production and delivery of email campaigns that drive positive guest experiences and revenue.· Collaborate closely with Database Marketing team in the planning, targeting, and scheduling of email campaigns.· Work cross-functionally with multiple teams (Creative, Digital Marketing, Players Club, etc.) across multiple properties (Grand Sierra Resort and Sahara Las Vegas) to manage and execute emails in accordance with established strategies.· Plan, set up, and implement multivariate (A/B) tests, based on recognized best practices to optimize subject line and CTA efficacy, open rate, click-thru rate and conversion rate.· Template design, development and testing across multiple devices and email clients.· Populate and manage content using a variety of different tools and systems for web content, casino/loyalty offers, interactive kiosks, digital signage, email, and social media. · Monitor site visitor engagement of website to maximize effective and intended utilization.

•Identify, develop, and evaluate social media strategies based on knowledge of client objectives and market trends •Strategy creation & ongoing optimization for multiple brands •Collaborate with broader teams on brand development and content creation •Spearhead and manage content for client’s social platforms •Develop and distribute weekly/monthly reports •Identification & forecasting of industry trends

•Research, Planning, and implementation of digital media strategy•Strategic launch of email marketing campaigns •AdWords account campaign setup & optimization •Write website content based on SEO best practices •Creation of content for social media platforms and various promotional materials •Strategize and manage marketing campaigns for Facebook, Instagram, Twitter, and LinkedIn to drive awareness, leads, and appointments •Drive leads and strategize on customer retention plans •Branding guidelines (images, theme, logo usage) •Analyze and report relevant data and metrics •Work with other team members to maintain accurate project timelines •Represent & speak about the company at community and industry events

•Identification & research of prospective markets •Developed Excel country database of engineering schools for each country •Contacted engineering schools (multiple languages) •Product sales and lead nurturing