William Santana Email and Phone Number

Analyst responsible for the accounts of the Group's Colleges (distance learning modality), I work in partnership with agencies and platforms in daily monitoring of campaign optimization and performance. Main daily activities: ⦁ Creation and optimization of internal campaigns; ⦁ Monitoring of campaigns on the main digital advertising platforms; ⦁ Monitoring the lead path and sales funnel; ⦁ Certification of website and LP tagging, with the agency; ⦁ Reports and analysis.Main tools/platforms: ⦁ Google Ads; ⦁ Facebook Ads; ⦁ LinkedIn Ads; ⦁ TikTok Ads; ⦁ Google Analytics; ⦁ Google Tag Manager.

At The Crossroads, I was part of an incredible team in which we worked with a non-governmental organization, on a project to expand donations to individuals.Daily activities ⦁ Preparation of the media plan; ⦁ Creation and optimization of campaigns; ⦁ Monitoring the donation funnel; ⦁ Certification of website tags, together with the responsible team; ⦁ Reports and analysis. Main tools/platforms: ⦁ Google Ads; ⦁ Facebook Ads; ⦁Google Analytics; ⦁ Google Tag Manager.

At Raccoon, I was part of the team at Fast Shop, one of the largest retailers in Brazil, and the telecom network Sumicity.Main daily activities: ⦁ Creation and optimization of campaigns on the main digital advertising platforms; ⦁ Reports and analysis; ⦁ Participation in the planning and execution of the media plan; ⦁ Contact with the customer. Main tools/platforms: ⦁ Google Ads; ⦁ Facebook Ads; ⦁ Microsoft Ads; ⦁ Google Merchant Center; ⦁ Google Analytics; ⦁ Comparator Website (Zoom/Buscapé).

At GACC, a non-governmental organization, I worked on several fronts within the communications sector. Mainly responsible for creating graphic material, producing audiovisual content and managing social networks, I also helped with the creation of essays, consultancy, recordings and event productions.Main daily activities:⦁ Social Media Management;⦁ Management of Google Ads (Ad Grants version) and Facebook Ads;⦁ Creation and production of graphic and audiovisual materials;⦁ Assistance with writing and articles from the Institution;⦁ Assistance in the production of institutional events and recordings.Main tools/platforms:⦁ Google Ads (Ad Grants);⦁ Facebook Ads;⦁ Google Analytics;⦁ Adobe Photoshop;⦁ Adobe Illustrator;⦁ Adobe After Effects and Premiere.