William Santoso Email & Phone Number

• Lead Marketing Analytics function across all business units: debt resolutions, personal loans, HELOC and Multi-Product
• Channel Analytics: Performance analytics, targeting and optimization
• Multi-touch attribution strategy: cross channel, online vs. offline, halo-effect
• Unit Economics: Revenue, cost and NPV evaluation

Palo Alto, CA, US

• Lead all aspects of global analytic function in the following areas:
• Media & Measurement: Develop holistic client targeting strategy for ADARA's enterprise solutions; enhance targeting and optimization capabilities of ADARA’s programmatic buying platform across digital channels; develop.
• Data as a Service (DaaS): Hands-on in developing custom analytic solutions (i.e score, segments, signals, etc.) for subscription-based products
• Insights: Generate thought leadership and insights on industry-related topics such as travelers' behavior, travel trends, loyalty programs, etc.
• Business Intelligence: Provide visibility into company metrics and performance; strategic partnerships evaluation (i.e. data strategy, value proposition, use cases, etc.)

Cupertino, California, US

• Responsible for global analytics on Apple product ownership, customer profile, product buying cycle, and upgrade behavior

Jersey City, NJ, US

• Managed an analytic team responsible for evaluating profitability of the company’s partnership marketing programs designed to distribute promotion and coupons for CPG products through various digital channels (Online.
• Identified opportunities to improve data utilization by streamlining reporting and analytic processes, building centralized data designed specifically for analytic purposes, and providing thought leadership on analytic.

Analytic consulting for Wells Fargo and BlackRock (formerly Barclays)

• Led an analytic Center of Excellence (COE) team for the consumer credit card portfolio consisting of 20+ managers and analysts responsible for exceeding growth and profitability goals in both Acquisition and Customer.
• Analytic support includes segmentation, assessment of prescreen and underwriting criteria, test design (A/B, Experimental Design), model deployment, value proposition evaluation, P&L development for all pricing and.
• Oversaw analytic plan and developments for key strategic initiatives, quantified short-term and long-term impacts to portfolio, evaluated risk vs. reward trade-offs, and proposed recommendations and strategy.