My skills in marketing, finance, licensing, communications and general management have driven break-through strategies for the entire lifecycle of regulated healthcare and non-regulated consumer products resulting in billions of dollars in incremental revenue. I served as Senior Executive Visionary with a stellar record of developing unique insights to drive brands from launch to category leadership in consumer products, pharmaceutical, medical device, licensing, and new media/internet categories. Perhaps you have heard of some of the brands I have managed: Band Aid Brand Adhesive Bandages, Aquafresh Toothpaste, Massengill Feminine Hygiene Brand, Weight Watchers Food Products, Refresh Eye Drops, Cipro XR Antibiotic, Enbrel Biologic, Golfclubs.com, and the United States Golf Association Licensing Program. In addition I have managed brand consulting projects for companies such as Procter & Gamble, Coca Cola, Johnson & Johnson, Allergan, Bayer, Novartis, Pfizer and Amgen.I have achieved multiple successes in classical brand management, financial modeling, e-commerce site development, entrepreneurial business development, contract negotiations, advertising, and marketing consulting based on my deep reservoir of knowledge and experience to: create meaningful brand propositions and communication campaigns; direct profitable operations and partnerships; maximize the marketing mix; increase market share and brand equity; and improve profitability. I am a “can do” team player and proven leader in both linear and matrix environments, During the past decade, I have leveraged my expertise to help small companies and start-ups (both profit and non-profit) realize a better future by deploying the best practices of the world's most successful brands. I have partnered with thought leaders who are like-minded to bring nearly 100 years of real-world experience to many companies and organizations who wish to accelerate their learning curve by avoiding the mistakes that experience has taught us. Two such firms are conducting educational webinars under the umbrella of https://ultimatebrandpotential.com and https://plannedgiving.com.Specialties: Healthcare, Pharmaceutical, and Medical Device; Consumer Products; Travel and Hospitality; New Media/Digital, E-Commerce Publishing and Programing, Social Media, and PublishingWorld's Youngest Dale Carnegie Instructor graduating over 700 corporate executiveDeveloped a game-changing approach to Marketing with "Trust Marketing Compass."EducationHigh Honors Graduate of Wharton School, University of Pennsylvania