Strategic Marketing Officer
CurrentProvide strategic direction for growing a marketing consultancy in the non-profit sector.
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@netlaunch.com
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2 phones found area 212
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William Scheller is listed as Strategic Branding, e-Commerce, Financial Modeling, Social Media, Evangelist of Trust Marketing at Netlaunch, Inc., a company with 2 employees, based in Rumson, New Jersey, United States. AeroLeads shows a work email signal at netlaunch.com, phone signal with area code 212, and a matched LinkedIn profile for William Scheller.
William Scheller previously worked as Strategic Marketing Officer at Plannedgiving.Com and President at Netlaunch, Inc.. William Scheller holds Bse, Accounting And Finance from The Wharton School.
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My skills in marketing, finance, licensing, communications and general management have driven break-through strategies for the entire lifecycle of regulated healthcare and non-regulated consumer products resulting in billions of dollars in incremental revenue. I served as Senior Executive Visionary with a stellar record of developing unique insights to drive brands from launch to category leadership in consumer products, pharmaceutical, medical device, licensing, and new media/internet categories. Perhaps you have heard of some of the brands I have managed: Band Aid Brand Adhesive Bandages, Aquafresh Toothpaste, Massengill Feminine Hygiene Brand, Weight Watchers Food Products, Refresh Eye Drops, Cipro XR Antibiotic, Enbrel Biologic, Golfclubs.com, and the United States Golf Association Licensing Program. In addition I have managed brand consulting projects for companies such as Procter & Gamble, Coca Cola, Johnson & Johnson, Allergan, Bayer, Novartis, Pfizer and Amgen.I have achieved multiple successes in classical brand management, financial modeling, e-commerce site development, entrepreneurial business development, contract negotiations, advertising, and marketing consulting based on my deep reservoir of knowledge and experience to: create meaningful brand propositions and communication campaigns; direct profitable operations and partnerships; maximize the marketing mix; increase market share and brand equity; and improve profitability. I am a “can do” team player and proven leader in both linear and matrix environments, During the past decade, I have leveraged my expertise to help small companies and start-ups (both profit and non-profit) realize a better future by deploying the best practices of the world's most successful brands. I have partnered with thought leaders who are like-minded to bring nearly 100 years of real-world experience to many companies and organizations who wish to accelerate their learning curve by avoiding the mistakes that experience has taught us. Two such firms are conducting educational webinars under the umbrella of https://ultimatebrandpotential.com and https://plannedgiving.com.Specialties: Healthcare, Pharmaceutical, and Medical Device; Consumer Products; Travel and Hospitality; New Media/Digital, E-Commerce Publishing and Programing, Social Media, and PublishingWorld's Youngest Dale Carnegie Instructor graduating over 700 corporate executiveDeveloped a game-changing approach to Marketing with "Trust Marketing Compass."EducationHigh Honors Graduate of Wharton School, University of Pennsylvania
Listed skills include Integrated Marketing, Marketing Strategy, Strategy, Brand Management, and 43 others.
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Provide strategic direction for growing a marketing consultancy in the non-profit sector.
New York Metro
Lead efforts of integrated marketing services firm leveraging category based URL's to help brands achieve meaningful and authentic conversations with consumers at the leading edge of purchase consideration. Active in domain name speculation selling category portal URLs in leisure, sports, healthcare, and non-profit industries.Built GolfClubs.com to attract.
Division Head for digital brand consulting practice, Stratavist. Developed a new marketing model grounded in acknowledging the paradigm shift from advertiser “push-based” branding methodologies to consumer empowered “pull-based” peer-to-peer networks. The model provides a comprehensive and fully integrated solution to the brand planning process and has.
Head of Healthcare Strategic Brand Consulting PracticeLead strategic effort to identify innovative strategies to communicate with consumers and patients in a new healthcare reimbursement environment for a diversified multi-billion dollar consumer products, pharmaceutical and medical device conglomerate. Convinced “C” level executives on the strategic.
Wholesale distribution publishers, advertising/consulting agency, and Internet application developers.Started an import/export publishing business, built it into a worldwide category leader and evolved it into a B2B, Internet, and consulting service supporting telecommunications, hospitality, and healthcare industries through business planning, financial.
Full P&L responsibility for development of 19 brands, guiding concept through development in household, cosmetic, and OTC ethical product categories. Did due diligence for two major acquisitions, representing portfolios of over $200MM in annual sales. Launched six line extensions and a laundry detergent product with a $50MM introductory launch budget.
Full P&L responsibility; supervised Consultants, Sales, Agency and R&D suppliers; managed national Weight Watchers licensed business expansion from 20% to 80% of US: wrote and negotiated contracts with licensees; directed reformulations and restaged bakery business to increase profitability by 65%; wrote copy strategies, media and business plans for.
Managed launch, branding and product management marketing activities of multi-million dollar consumer products.
Activities and Societies: Varsity Track, Varsity Swimming, Marching BandDean's List with Distinction (all semesters) Magna Cum Laude
Activities and Societies: Captain of 3 sports. Brass Ensemble - TromboneSumma Cum Laude, Graduated #2 in class.
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William Scheller works for Netlaunch, Inc..
William Scheller is listed as Strategic Branding, e-Commerce, Financial Modeling, Social Media, Evangelist of Trust Marketing at Netlaunch, Inc..
AeroLeads has found 2 work email signals at @netlaunch.com for William Scheller at Netlaunch, Inc..
AeroLeads has found 2 phone signal(s) with area code 212 for William Scheller at Netlaunch, Inc..
William Scheller is based in Rumson, New Jersey, United States while working with Netlaunch, Inc..
William Scheller has worked for Plannedgiving.Com, Netlaunch, Inc., Imc2, Faith Popcorn'S Brainreserve, and Saatchi & Saatchi Healthcare.
You can use AeroLeads to view verified contact signals for William Scheller at Netlaunch, Inc., including work email, phone, and LinkedIn data when available.
William Scheller holds Bse, Accounting And Finance from The Wharton School.
William Scheller is listed with skills including Integrated Marketing, Marketing Strategy, Strategy, Brand Management, Marketing, Strategic Planning, Healthcare, and Start Ups.
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