William Scott Agostini Email & Phone Number

Greater Milan Metropolitan Area

ICIM is the owner of BioNike, a brand of cosmetic products that leads the market in Italy and is distributed in over 50 foreign countries. After working for a few years as the training manager for Italy, in 2015 the company moved me to foreign markets, where we had started to expand rapidly. In my current role as the Global Training Manager, I design and roll out training services for our international distributors (our business partners) and their clients (store owners), with the aim to transfer product knowledge that helps to improve sales. BioNIke has a large product portfolio, from dermocosmetics to high-end skincare and makeup, which requires providing training services of a varied nature, i.e. a technical lecture for pharmacists or a skin care event for beauticians. I also organise and manage new product launches, including events for social media influencers and bloggers. A recent social media event I was involved in can be viewed below.Special skills: training requires perfect knowledge of products, which turns very useful in business meetings as well. With distributors, I like to build close relationships and provide training that truly helps their business. This has not gone unnoticed, so they started to turn to me to seek confirmation of product selection. To them, sorting out products with the training manager is a reliable and effective manner to fine-tune sales orders. We have grown this into a full service and I now hold what we call initial "induction trainings" on a regular basis, which may involve meeting with recently acquired distributors to sort out initial orders (and start them off in the best possible way) or potential distributors to explain the brand positioning and values. I also attend fairs and congresses to seek business development, since such events are key for finding strong business partners.

Greater Milan Metropolitan Area

In January 2008, I joined ICIM International, at the time a rapidly growing Italian cosmetic manufacturer, to fill the position of Training Manager for Italy. Under the BioNike brand, my job involved designing and rolling out training services for pharmacists in the Italian territory. I provided the training myself or with the aid of other experts, as needed and according to type of training - from hiring a doctor for a particularly scientific presentation to co-operating with makeup artists for makeup launches. This particular time in my career was key to growing my skills, since I often travelled throughout Italy to provide training services and assist sales staff in stores - I was able to fine-tune public speaking and people management skills especially. In 2010, I was directly involved in creating BioNike's "sell-out team", a squad of makeup artists. These professionals go to stores every day to drive sales. I helped with the selection and onboarding of these makeup and skincare experts, and then went on to regularly training them for several years.After a few years covering Italy, the company moved me to manage international markets.

Grandate, Como, Italy

Artsana S.p.A. hired me as the Training Manager for their cosmetic business unit (brands: Chicco, Lycia, Korff). In this role I had to:- devise and plan training for company forces (medical reps and sales reps) and for customers – both for Italy and for foreign countries, the latter by closely working with the Export department;- act as the company’s trainer for foreign markets. Besides planning the training, I was also the person that was sent to customers to train them on new products.As I started to settle down in my Training Manager role, the Business Unit Manager decided I could also serve as a: - scientific liaison between marketing and R&D. In this role, my duties aimed at transferring R&D knowledge to Marketing in a format that could be comprehensible and exploited by the latter. One major, important activity was about supporting product claims by creating effective copy backed by scientific evidence.

Milan, Italy

Editrice Kurtis srl is a large medical publishing company with important journals in the fields of Cardiology, Endocrinology, Diabetes, Obesity, etc.I was in charge of two journals published in English:• EATING AND WEIGHT DISORDERS• JOURNAL OF ENDOCRINOLOGICAL INVESTIGATION, which meant setting up and developing editorial projects, dealing with the medical societies the journals were linked to and represented.I was also responsible for editing the English version of the company’s website – www.kurtis.it.

Milan, Italy

Teknoscienze srl is a publishing company with leading scientific journals in the fields of fine chemistry, pharmaceuticals, personal care and agri-food. All journals are in English.As a Project Manager, I was responsible for:- the development and management of editorial projects for the following journals:• Chemistry Today journal• AgroFood Industry Hi-Tech• HPC – Household and Personal Care, which involved seeking outstanding editorial content and seeing to the whole process leading to the publication of articles;- aiding the sales manager in seeking customers to sell advertising spaces on the journal to. My role was particularly important for this activity since the more prestigious the authors selected were, the more chances you had to sell advertising spaces to industry-related customers; - attending and representing the company at major industry-related congresses and fairs all over the world.

- Translator from Italian to English: I have worked as a full-time translator for a number of years, both for agencies and for direct customers. Once I moved to Artsana, I had to stop, though I have fond memories of my translation times - I love words and constantly strive to perfect my communication, and translations have helped a lot.- Lecturer of an “English in cosmetic marketing” course at the ICQ (Informatore Cosmetico Qualificato – Qualified Cosmetic Representative) organised by Cosmetica Italia (the association of cosmetic enterprises) in Milano, Italy.- Lecturer of an “English in cosmetic marketing” course at the University of Modena and Reggio – Faculty of Pharmacy, held in Modena, Italy