Heading up a great team of marketers, looking to take this industry to another level.

● Strategic Marketing Leadership: Directed the strategic development and execution of dynamic marketing campaigns across digital and traditional platforms, significantly elevating the company's brand profile and driving extensive business growth.● Team Development and Leadership: Founded and led a high-performing in-house marketing team, initially comprising a PPC specialist and an SEO content writer, expanded to include social media experts, additional content creators, and specialists in print and radio advertising.● Rapid Growth Achievement: Within just 4 months, doubled appointment bookings through a blended strategy of Google Search Ads, SEO techniques, Google Local Services, and targeted print and radio campaigns, marking a pivotal advancement for the company.● Data-Driven Marketing Excellence: Implemented data-driven strategies to continuously refine both digital and traditional marketing campaigns, significantly enhancing lead conversions and boosting revenue generation.● Innovative Marketing Solutions: Fostered an innovative culture within the marketing team, consistently introducing cutting-edge marketing materials that effectively engaged target audiences across multiple channels.● Executive Collaboration: Maintained strong collaborative ties with executive leadership to ensure marketing strategies were fully integrated with the company’s overall vision, objectives, and growth plans.

Direct Digital Marketing management and team for 9 behavioral health & addiction recovery facilities from corporate level● Lead a diverse team of 12 individuals at various levels of seniority and fostered close collaboration with multiple departments including Business Development, Data Analysis, Operations, and Marketing.● Evaluated workloads and implemented innovative operational processes resulting in a 40% boost in productivity.● Developed and executed a successful Google AdWords campaign, resulting in a 30% increase in patient acquisition and a 50% reduction in cost per acquisition.● Exceeded annual growth goals by 25-35% for 3 consecutive years.● Spearheaded the implementation of a new CRM system with a 3-person cross-functional team, now utilized by over 80 employees across the country.● Recruited and trained a team of 12 employees, with two direct reports, and advanced to a higher position 6 months ahead of schedule.● Guided the complete revamp of website(s) utilizing patient segmentation and competitor research insights, resulting in a 450% increase in website leads.● Directed a team of three in managing comprehensive social media strategy, resulting in a 2x increase in Facebook followers and a 5x increase in Instagram followers.● Reduced department overspend by $80K by establishing ROI metrics and budget controls to optimize the $1MM department budget.● Analyzed advertising and distribution data to uncover seasonal trends and untapped opportunities by incorporating consumer insights. Presented strategic recommendations to C-suite executives, leading to a reversal of sales decline (+15.5%).● Increased online patient acquisition by 35% through optimized allocation of marketing budget.

● Strategic Website Overhaul: Spearheaded a full redesign of the corporate website, leveraging customer segmentation and competitive insights, which amplified lead generation by 200%.● Digital Presence Enhancement: Overhauled the company's online interface, increasing graphics utilization by 50% and enhancing mobile responsiveness, which resulted in a 70% uplift in lead generation via email forms and a 20% reduction in bounce rates.● Marketing Spend Optimization: Analyzed and optimized a $60K monthly marketing budget, refining targeting strategies, creative direction, and copywriting across campaigns, achieving a 12% month-over-month increase in conversions and a 35% decrease in acquisition costs.● Enterprise Customer Relations: Cultivated and sustained strategic relationships with key enterprise clients, authored and executed a comprehensive business plan that propelled division revenues by 120% ($2MM) over two years.● Social Media Campaigns: Orchestrated targeted advertising campaigns across social platforms including Facebook, Pinterest, TikTok, and Instagram, generating 12,000 unique users, 30,000 page views, and over 2,000 newsletter sign-ups in a six-week period.● Google AdWords Leadership: Developed and led a Google AdWords strategy that heightened customer acquisitions by 40% and slashed acquisition costs by an equal margin.● User Engagement and Retention Strategies: Significantly minimized enrollment drop-offs from 65% to 15%, bolstered user engagement by 40%, and increased content production by 15% through targeted user interviews and optimized product flows, enhanced by A/B testing.

Advanced web developer since 1997