William S. Email & Phone Number

Land O' Lakes, FL, US

Heading up a great team of marketers, looking to take this industry to another level.

• Strategic Marketing Leadership: Directed the strategic development and execution of dynamic marketing campaigns across digital and traditional platforms, significantly elevating the company's brand profile and driving.
• Team Development and Leadership: Founded and led a high-performing in-house marketing team, initially comprising a PPC specialist and an SEO content writer, expanded to include social media experts, additional content.
• Rapid Growth Achievement: Within just 4 months, doubled appointment bookings through a blended strategy of Google Search Ads, SEO techniques, Google Local Services, and targeted print and radio campaigns, marking a.
• Data-Driven Marketing Excellence: Implemented data-driven strategies to continuously refine both digital and traditional marketing campaigns, significantly enhancing lead conversions and boosting revenue generation.
• Innovative Marketing Solutions: Fostered an innovative culture within the marketing team, consistently introducing cutting-edge marketing materials that effectively engaged target audiences across multiple channels.
• Executive Collaboration: Maintained strong collaborative ties with executive leadership to ensure marketing strategies were fully integrated with the company’s overall vision, objectives, and growth plans.

Tampa, Florida, US

• Direct Digital Marketing management and team for 9 behavioral health & addiction recovery facilities from corporate level
• Lead a diverse team of 12 individuals at various levels of seniority and fostered close collaboration with multiple departments including Business Development, Data Analysis, Operations, and Marketing.
• Evaluated workloads and implemented innovative operational processes resulting in a 40% boost in productivity.
• Developed and executed a successful Google AdWords campaign, resulting in a 30% increase in patient acquisition and a 50% reduction in cost per acquisition.
• Exceeded annual growth goals by 25-35% for 3 consecutive years.
• Spearheaded the implementation of a new CRM system with a 3-person cross-functional team, now utilized by over 80 employees across the country.

• Strategic Website Overhaul: Spearheaded a full redesign of the corporate website, leveraging customer segmentation and competitive insights, which amplified lead generation by 200%.
• Digital Presence Enhancement: Overhauled the company's online interface, increasing graphics utilization by 50% and enhancing mobile responsiveness, which resulted in a 70% uplift in lead generation via email forms and.
• Marketing Spend Optimization: Analyzed and optimized a $60K monthly marketing budget, refining targeting strategies, creative direction, and copywriting across campaigns, achieving a 12% month-over-month increase in.
• Enterprise Customer Relations: Cultivated and sustained strategic relationships with key enterprise clients, authored and executed a comprehensive business plan that propelled division revenues by 120% ($2MM) over two.
• Social Media Campaigns: Orchestrated targeted advertising campaigns across social platforms including Facebook, Pinterest, TikTok, and Instagram, generating 12,000 unique users, 30,000 page views, and over 2,000.
• Google AdWords Leadership: Developed and led a Google AdWords strategy that heightened customer acquisitions by 40% and slashed acquisition costs by an equal margin.

Apollo Beach, FL, US

Advanced web developer since 1997

Rutherford, New Jersey, US