I lead the marketing and product management teams. We work on creating innovative solutions to our customers by utilizing Carlo Erba Reagents know-how and experience. Our products include solvents, small molecules, excipients, and labware. Our team supports the sales force worldwide by providing training, creating product catalogs and supporting materials, as well as technical sales in client visits. We also take care of the organization of tradeshows and conferences showcasing our products and services. Last but not least, we are working on the design and integration of a new website making the customer buying experience more seamless and enjoyable. This also includes digital marketing with SEO, SEM, and all the advertising avenues on the web. Our goal is to drive more data analysis and marketing intelligence into the organization with education and results.

Providing coaching and training to individuals wishing to improve their motorcycle riding skills, GRE, GMAT scores, chemistry and French.

Motorcycle instructor for the M license granting CHP course. Coach and guide students through a 3 days class granting them a motorcycle license after passing the riding and knowledge test.

I lead the requirements gathering and the implementation of the Netsuite ERP system managing our accounting, billing, inventory and CRM. I developed the SOP requirements for inventory management, quality control, shipping, marketing, QC and R&D. I manage the shipping and receiving of our chemical and biological products, including hazardous chemicals, worldwide. Our products include research chemicals, antibodies, proteins, ELISA and CLIA kits. I manage the day to day requirements for our front office for order processing, shipping and handling. I project manage the different chemical and biological R&D projects. I also developed the various KPIs and reports for sales, marketing, shipping and backorders. I developed the different models for demands and sales forecast.

General chemistry labs and lectures

Teaching and grading lab for the introduction to Chemistry

I lead, define and implement the strategic plan for the newly formed chemical industry segment. I am responsible for the P&L and A&P. I plan, define and implement product launches for my different sub-segments, including advertising, promotion activities, product positioning, selling strategy and market pricing strategy. I work closely with tactical marketing and sales to drive various marketing campaigns promoting our capabilities and our tailored product offering. The main goal of my role is to understand the customer pain points and identify opportunities for Sigma Aldrich. I lead cross-functional teams which includes, the sales force, product managers, web team and operations. The product range that I promote includes all of the initiatives, analytical, biological, chemical and material sciences. My vision is to work with our customers as collaborators to support their innovation and production needs with a seamless integration. Finally, I design and implement dashboards to monitor our marketing effectiveness.

I define the strategic direction and lead the execution of solutions and activities for the CRM platform, the product hierarchy enhancement, maintenance and governance, and companywide marketing analytics supporting the corporate strategy.Data mining, dashboard design in excel and BOBJ for each business units looking at sales, volume, marketing mix and sales forecasting. Lead the development of campaign strategies to refine marketing mix and maximize ROI. Develop predictive modeling using JMP and SPSS for sales and volume. Implement, design and maintain queries from SAP Business Warehouse. Marketing lead for CRM evaluating and driving the development of new capabilities. CRM segmentation lead delivering optimized segments for the different business stakeholders, utilizing internal and external data sources such as web behavior, mail reply, tradeshow interaction, literature requests...

Evaluation, introduction and promotion of new products. Product stewardship. Process improvement performed in several areas of the company (production, marketing, sales). Writing of promotional pieces for Aldrichimica Acta, Chemfiles and C&ENews. Directing the writing and layout design of chemfiles. Data analysis of competitors products. Pricing strategies for my product line with a resulting sale increase of >4% with similar margins.

Instructor for Lee Parks Total Control Advanced Riding Clinic (TCARC) level I. The instruction includes a classroom portion going over the different concepts to become a better rider as well as a range portion where the concepts are being applied into several exercises.The coaching portion of the class is the key to the learning experience of the students.

Teaching Organic Chemistry, a 3 credit class

Six Sigma Project to evaluate the cause of the infancy churn rate of ADSL customers (first 30 days). Data analysis of customer complaints, distance to server, providers and location of customers. Analysis of customer qualifications to get ADSL and decision tools used for this process. Presentation of our results to Earthlink executive and suggestions to reduce the churn rate by 5% within 3 months.

I was managing of the packaging team on a boat in Alaska. The team was responsible for packing frozen salmons. I was responsible for meeting the objectives of 50 pallets shipped during my 16 hours shift.