Alex Williamson Email & Phone Number

Fairlawn, Ohio, Us

ProFusion Industries, a company in the Boyne Capital portfolio, is a leading manufacturer and provider of transit and industrial flooring, protective linings, specialty films and custom compounds.Responsible for setting the strategic direction of the company and execution of the business plan. Assumed full P&L and B/S responsibility for growing the industrial business. • Executed successful exit and partnership with Boyne Capital in August 2023.• Executed successful exit by Peak Rock Capital to a private investment group including MidCap Capital Partners in June 2020.• Implemented an aggressive strategy to increase sales funnel, expand margins, improve efficiencies and reduce overhead; resulting in significant EBITDA improvements.• Expanded margins by executing numerous price increases, driving raw material cost reductions, reducing indirect spend and implementing policies to plug price leaks.• Expanded sales and NBD funnel, resulting in significant customer wins, approvals and qualified prospects.• Significantly lowered breakeven point by reducing fixed overhead, improving operational efficiencies, and reducing waste & returns.• Implemented operating review cadence to drive cash focus, KPI improvements, align Executive and Senior Leadership priorities, and identify organizational roadblocks/issues to improve overall team effectiveness. • Implemented capital justification and preventative maintenance process targeting assets at highest risk of failure and reducing unplanned downtime.• Served as principal operating contact to re-negotiate debt structure with 2 primary banks. • Championed and upgraded Safety culture, reducing the OSHA incident rates to top quartile in industry. • Implemented talent upgrade, acquisition and incentive programs for exempt and nonexempt associates.

Akron, Oh, Us

Recruited to transform the Distribution Segment. Responsible for full P&L and Balance Sheet of Distribution Segment, including Myers Tire Supply Domestic, Myers Tire Supply International, and Patch Rubber Company, with revenues in excess of $200 million. Report to CEO. Direct reports include 2 General Managers, Director of Sales, Director of Global Sourcing & Product Management, Marketing Director, Operations Manager, Finance Director, and Director of Human Resources.• Led the development and creation of a revised strategic plan, resulting in creating a vision, prioritizing and developing action plans to attack attractive market segments, product opportunities, and market channels.• Implemented plan to restructure sales model including compensation, territory alignment, sales process, recruiting, training, and onboarding.• Launched redesign of pricing process resulting in margin improvement, reduce volume leaks and enhanced controls.• Launched Lean journey at Patch Rubber Company.

Akron, Oh, Us

Responsible for full P&L and Balance Sheet of Distribution Segment, including Myers Tire Supply Domestic, Myers Tire Supply International, and Patch Rubber Company• Restructured the marketing function, creating a Director of Marketing role transforming department towards an outside-in understanding of market segmentation, customer buying behaviors, and product trends.• Revitalized a failing product / service launch.• Directed innovation process by creating a product management function to drive product expertise and champions within the sourcing department.• Implemented a formal new business development process creating a sequential and disciplined process from idea generation to post-launch review.• Revised critical pricing policies and created a collaborative team to close systematic price leaks.• Prioritized and resourced critical E-commerce initiative with June 15, 2015 go-live with impact of doubling e-commerce sales.

Tallmadge, Ohio, Us

Wooster, Ohio, Us

One of two Co-Presidents with full P&L responsibility for overall business. In strong collaboration with co-leader, responsible for development and execution of the company’s strategic and operating plans. Reported to Owner / Chairman and Board of Directors. Direct reports included Commercial Directors, VP of Manufacturing, VP of Research and Development, Sr. VP of Human Resources, Finance Director, IT Management and other corporate management functions.• Grew sales, drove an increase in EBIT, an increase in ROAE, and improved margin.• Leveraged Lean Sigma.• Justified and installed capital investments leading to new market entries.• Established a new business development process.• Led efforts to create market presence for architectural fabrics segments in China• Selected and implemented an Oracle ERP System (DBS).

Wooster, Ohio, Us

Responsible for the development and execution of the company’s strategic and operating plans. Collectively responsible for all aspects of the corporation with particular emphasis on tactical execution of the operating plan and other key initiatives. Reported to the Chief Operating Officer, managed 8 direct reports, a staff of 20 sales, marketing and customer service professionals, and 40+ independent sales representatives.• Managed company through severe market correction. Restored profitability within two months.• Led refinement of Strategic Planning Process, used Harvard Business School professor to incorporate Porter’s Five Forces.• Enhanced leadership through coaching and developed collaborative “two-in-a-box” leadership relationship with business co-leader.

Wooster, Ohio, Us

Responsible for all sales, marketing and business development activities across the company. Recruited as part of corporate succession plan and challenged to sustain profitable revenue growth of highly technical valued-added products in existing and new markets. Reported to the COO, managed 10 direct reports and a staff of 20 sales, marketing and customer service professionals, and 40+ independent sales representatives.• Grew business by driving growth in FiberTite® business, focusing on growth platforms in Industrial Fabrics Business, and taking advantage of surge volume in military segments.• Drove an increase in gross profit by creating new processes to pro-actively manage pricing.• Led FiberTite® business to +10% CAGR through the development of a robust strategic plan and close alignment of the resulting operating plan, which included restructuring the FiberTite® sales team.• Implemented enhanced sales process for FiberTite® and Industrial Fabrics divisions, resulting in improved performance, accountability, and metrics throughout the sales organization.• Introduced new Voice of the Customer product development tool focused on creating business plans to accelerate organic growth, resulting in significant organic growth.

Us

P&L responsibility for global business unit that produced water-based resins for specialty paper, ink, overprints and adhesive applications. Direct responsibility for global sales, marketing, technical service, applications R&D, and unit finance management. Indirect responsibility for manufacturing, supply chain, and polymer synthesis activities. Reported to the Coating Division Sr. Vice President & General Manager.• Identified and completed acquisition of coating business. Directed integration and exceeded EBITDA objective in first 12 months.• Led growth of business in a flat market environment through several new product introductions and year-over-year growth in Europe. • Aligned business unit toward a market-driven strategy development and operational process.• Maintained and grew margins despite significant escalation in raw material cost. • Led negotiation and closing of a polymer supply contract with leading ink company resulting in significant volume growth.

Responsible for all marketing activities of a $58 million business unit that produced aqueous overprint coatings, ink vehicles and polymers for the ink, overcoatings and adhesives industries. Key duties included strategic planning, segment profitability, pricing, promotion, market channel management, sales tactics, technical service, new market entry, and new product introduction and commercialization. Reported to the Performance Coatings Division Vice President & General Manager.

Reporting to the Market Manager, responsible for marketing of emulsion polymers, acrylic resins, solutions, and formulated systems to the specialty coated paper and film industries. Key duties included pricing, strategic plan, annual operational plan, market segment research, and market promotion.

Responsible for applications development and technical service efforts in paper and nonwovens markets. Assignments involved polymer design, applications screening, customer troubleshooting, running customer trials, sales support during customer calls, and customer product training. Assigned two patents (# 5,498,658 & 5,520,997).

Responsible for developing improved synthetic nonwoven fabrics for roofing shingles, facer materials, air filtration, and surface veils. Served as team member in the scale-up of a high-definition urethane foam shingle.

General Management Program

Mba

Ma, Chemistry

Bs, Chemistry