Leading strategy for all digital marketing campaigns across website, email, SEM, social mediaDigital campaign calendar managementEmail campaign template design & development (html + css)Web analytics monitoring & reporting - revenue, traffic, behavior, acquisitionSEM campaign setup & monitoring - Google Ads and Google Grants (non-profit)Email list health / deliverability managementCustom audience & retargeting audience setupDigital agency relationship management and performance monitoringWeb development vendor management – iterative development projects and supportUX / mobile optimization lead - reporting on user behavior, testing UX improvementsGoogle Tag Manager administrator - tracking pixels, site pluginsGoogle Search console - webmaster and SEO toolsContent marketing strategy lead - Social content creation / video productionCompetitive analysis and benchmarkingMarketing automation – Triggered CRM integrations with email, social and other digital mediumsOnline reputation management – reviews, purchase path security standards

- Coordinating multiple aspects of web marketing strategy for DesignerHomeSurplus.com.- Daily collaboration with marketing team, sales staff and vendors.- Project lead for new site features, promotions and landing pages.- Monitoring and maintaining online brand reputations.- Handling social media presence.- Regularly undertaking special projects including testing new advertising opportunities, site changes to improve user experience, demographic research, etc.

- Coordinating multiple aspects of web marketing strategy for EliteAppliance.com.- Daily collaboration with marketing team, sales staff and vendors.- Project lead for new site features, promotions and landing pages.- Monitoring and maintaining online brand reputations.- Handling social media presence.- Managing product data input for online catalog of over 15k luxury goods.- Regularly undertaking special projects including testing new advertising opportunities, site changes to improve user experience, demographic research, etc.

- Managed a swiftly rotating inventory of valuable client consignments from arrival through authentication, cataloging, photography, and eventually to the auction block.- Worked directly with executives and industry experts to facilitate company commitments to high-profile consignees.- Contributed to auction cataloging process through research and copywriting.- Arranged gallery displays and coordinated large art & artifact shipments.

- Researched and authenticated of a wide variety of antiques, art and collectables.- Produced professional grade copy and images for online auctions.

- Operated radio transmission equipment for live broadcasts, remote and in-studio.- Organized and executed various promotional events, contests, and appearances.