William Sperber Email & Phone Number

Producing catalogs and collateral for a major automotive client.

Working Manager of a staff of 10 responsible for producing product catalogs, ads, point-of-sale, direct mail, e-direct and other print collateral from creative layouts to delivery for a global automotive client. Administered creative and color management workflows of desktop publishing, image development and premedia output. Established budgets, wrote specifications, researched new vendors, negotiated pricing, tracked schedules, approved proofs and worked on-site with vendors. Made staff… Show more Working Manager of a staff of 10 responsible for producing product catalogs, ads, point-of-sale, direct mail, e-direct and other print collateral from creative layouts to delivery for a global automotive client. Administered creative and color management workflows of desktop publishing, image development and premedia output. Established budgets, wrote specifications, researched new vendors, negotiated pricing, tracked schedules, approved proofs and worked on-site with vendors. Made staff assignments, coordinated schedules and wrote performance evaluations.• Delivered as part of a team over $3MM in savings to our client in FY 2007-2008 and reduced revisions by 30% through creation and prepress workflow integration.• Reduced supplier costs a further $500M by consolidating international printing programs into one supplier.• Increased agency print deliverable throughput by driving internal traffic process streamlining, including melding U.S. and international processes. • Reduced outside supplier costs and turn around time through the adoption of relevant print standards for all deliverable types resulting in increased predictability and quality of print deliverables.• Championed and engineered the integration of color management into the image creation and premedia workflows, affecting in-house and outside studios.• Reduced lag time and entry errors for asset management by developing and implementing a network solution. Show less

Led a staff of five responsible for specifying, budgeting, bidding, creative/prepress development, translation, printing and bindery of product catalogs and other print collateral for a major automotive clients’ export markets. Searched for and vetted new print suppliers in geographically strategic locations and travelled on-site for quality approvals. • Pioneered, as part of a core team, international product catalog business for a global automotive company, and developed it into… Show more Led a staff of five responsible for specifying, budgeting, bidding, creative/prepress development, translation, printing and bindery of product catalogs and other print collateral for a major automotive clients’ export markets. Searched for and vetted new print suppliers in geographically strategic locations and travelled on-site for quality approvals. • Pioneered, as part of a core team, international product catalog business for a global automotive company, and developed it into the single largest account in the agency in terms of page count.• Hired, trained and developed a team of experts in international print production.• Built a reliable, high quality, competitive global print vendor base in 14 countries within Europe, Asia, Middle East and South America through dialog, training and continuous improvement.• Developed and implemented a robust and efficient translation/desktop publishing workflow that made possible throughput of an average of 11,000 pages of international product brochures in 20 languages for 40 markets per season.• Shortened turn around time and lowered costs on international printing by adopting Fogra and ISO standards and preparing premedia in accordance. Show less

Led a staff responsible for producing product brochures, P.O.S. and other collateral for a major automotive account.

Produced print collateral, temporary and permanent P.O.S. for a variety of clients in automotive, beverage, and other categories.

Responsible for designing exhibit graphics and signage. Created detailed drawings and specifications. Supervised production in-house or at outside suppliers.

Concept, design of a wide variety of printed materials