Robert Williams Email & Phone Number

Seattle , Washington, Us

TECHNOLOGYArchitect, engineer, deploy, train and support technology within our agency. Oversee Mockingbird's IT department. Support law firms with their technology and IT needs. OPERATIONSCross-departmental coordination of processes within Mockingbird. Document processes, and maintain our internal project management software to achieve excellence across all business functions including HR, finance, services, business development, and customer success. PRODUCTSCreate and manage our reporting, CRM, websites and landing page products. Manage and support the data team, project managers, developers and website designers.

Seattle , Washington, Us

VP OF OPERATIONS (March 2017 - Present)Lead the focus on Key business metrics for small business health and profitability. Oversee IT, HR, customer satisfaction and retention, process improvement and development, expenses and invoices. Team with sales to identify opportunities and co-deliver quarterly business reviews at company meetings. OPERATIONS DIRECTOR (May 2016 - March 2017)Responsibilities include improving the productivity of Mockingbird Marketing with a focus on improving marketing efficacy through a variety of marketing channels and decreasing cost per client and/or improving client conversion for law firms of all sizes. This includes but is not limited to:- Company Growth & Goal Development- Product Development & Project Management- Process Development & Improvement (information flow and management, business process and organizational planning)- Cross-Team Employee Management - Talent Acquisition/Recruiting/Placement- Oversight of Technology (IT/equipment)

Seattle , Washington, Us

SEARCH ACCOUNT EXECUTIVE III (Jan 2015 - May 2016)Manager of operations including process development, process improvement, talent retention and acquisition. Outsourced VP of marketing for clients primarily in the legal industry. Responsible for PPC, SEO, and other digital marketing channels - measuring effectiveness and budget allocation. Internal project management oversight and company growth. Daily activities include:- Process Development/Improvement- Training- Employee Management- Technical Website Audits- Website Migrations/Edits- PPC Campaign Development/Optimization (AdWords & Bing Ads) including Remarketing, Search and Display advertising- Search Engine Optimization: Penalty Recovery, link building, website analysis through a variety of industry tools- Implement Reporting and Tracking/Intake InfrastructuresSEARCH ACCOUNT EXECUTIVE (March 2014 - Jan 2015)VP of marketing for multiple location law firms and single attorneys. Responsible for identifying the most cost effective channels to allocate their digital marketing budgets. Tasked with making clients successful by driving new business to their websites through data analysis and business KPIs. Day to day activities include: - Account Management (reporting and client communications)- Technical Website Analysis- A/B Testing- Brand Development- Organic Search Strategy Development and Implementation- Paid Search Campaign Development and Optimization- Link Building, Citation Building, Directory Submission and Verification- Reputation Management- Client Reporting (ROI, CPC, Impressions, CTR, Cost Per Lead, Cost Per Client)- Budget allocation- Process Development and Improvement

SEO SPECIALIST II: TEAM LEAD, SEO (April 2012 - March 2014)• Engage and retain a team of SEO Specialists (Contract and full time)• Create and implement process improvements for automotive digital marketing products • Train new SEO specialists and support the L&D team with SEO concepts and curriculum • Lead and refine the SEO mentorship program for new hires• Delegate and participate in various business projects and new product launches• Handle customer escalations and support SEO Specialists through industry insight and problem solvingSEO SPECIALIST (Nov 2010 - April 2012)• Responsible for 130 GM Website Optimizations per Month (Priority Accounts)• Write/Edit Unique and relevant homepage text targeting key words/phrases• Basic HTML coding (Title, Meta Keywords, Meta Description, Headers)• Meet quarterly goals and increase consumer traffic to dealer websites• Use a variety of tools to track progress and Performance• Monthly quality assessments by Senior SEO Specialists• Developed dealers specific search strategies• Tracking of specific keyword rankings and history in Advantage• Documentation of monthly strategies for website traffic growth• Communication with dealerships about performance and goals

Ba, Economics

Diploma