Hired as a client of WTL Business Development to drive growth while pivoting portfolio during covid pandemic. Went full time in October 2020. Driving substantial growth with Costco through seasonal rotations in multiple regions Successful new retail dressing line, currently over 4,200 POD. • From $7M to $19M in 30 months.• 2023 YTD +39%. EBITDA 10% and growing.• 2022 +30%.• 2021 + 43%

Founded to drive growth in family and PE backed companies. A retained business development leader, embedded with your team.Private Equity Turn Around – EBITDA from - $10M to break even in 17 months. Private Equity Growth - Drove 27% growth in 14 months.Family Owned- Drove branded and private label distribution expansion.o Revenue generation through business and relationship management, S&OP and new product innovation. o Business insights into driving branded and private label sales for industries targeting Warehouse Clubs (Globally), Retail Grocery (US, Canada & Mexico) and Foodservice Chains (USA). o Strategic planning and profitability modeling to deliver predictable, profitable and sustainable business. o Direct report management as necessary to ensure decisive action, paired with long-term perspective, near term accountability and actionable plans, freeing up founders and other leader’s time.• Recent clients include The Perfect Bite ($30M) Carolina Pride ($100M), Minerva Dairy ($30M),

In July 2018, New Water Capital invested in Los Angeles based The Perfect Bite Co. with appetizer products offered in over 20,000 US retail locations.Hired to lead Sales, Marketing, R&D and QA teams. Assessed sales, marketing and operations team of sixteen associates. Led restructuring, driving accountability and cultural change. Brought robust collaborative communication & planning tools for detailed account management. Developed sales budget and account plans, presented to and approved by New Water Capital. • Launched over twenty private label and branded skus (year-round and seasonal LTO’s) in eight national and regional chains delivering over $8 M in annual sales.

Carolina Pride is a branded processor and distributor of meat protein products, with retail and foodservice sales in excess of $100 million. Gordon Brothers, an advisory, lending and investment firm, purchased Carolina Pride, a client of WTL-Business Development, in February 2017 and retained the services of WTL-BD for a year.Hired to assist with the turnaround of Carolina Pride. Led development and execution of company’s branding strategy and growth initiatives, with full budget workup. Implemented sales and operations planning measures to improve supply chain management and drive margin. Created and executed integrated marketing program and social media initiative. Led cultural change toward greater collaboration, accountability and empowerment. Evaluated opportunities for increased operational and logistical efficiency, capacity, and product line performance.• EBITDA from - $10M to break even in 17 months.• Secured Arby's Sidekickers fried snacks business as secondary supplier.• Expanded distribution with Walmart and gained penetration into the dollar channel.

Great American is a supplier of private label appetizers for retail and foodservice. McCain Foods USA acquired Great American in August 2016.Hired to lead team responsible for private label and branded portfolio sales to foodservice chain, retail, club, and industrial segments.• Developed enhanced new product development and cross-functional communication tools, leading to overall corporate growth in excess of 20%.• Generated 78% annual sales lift with national restaurant chain, through menu feature activity.• Secured national launch of two items through Walmart, with annual sales in excess of $8M, as well as national launch of two items through home delivery channel, with sales estimated at $3M annually.• Generated 8% incremental annual retail sales (through existing customers) via incremental item placement and generated 5% incremental margin through pricing action.

Director of Sales, Consumer Brands Division, 2009-2013Rich Products Corp. is a privately owned, $4.5B supplier and solutions provider to the foodservice, in-store bakery and deli, and retail marketplaces.• Led sales team responsible for $100M portfolio of national brands – including SeaPak (seafood), Farm Rich (appetizers) and private label – serving diverse retail customer and consumer base; additionally, managed P&L for the health & wellness channel.• In face of economic recession, generated 14% core revenue growth, improved operating margins by 15% and increased profits by 8% through pricing/trade commodity mitigation efforts.• Responsible for “Voice of Customer” initiative that drove efficiencies into the Speed-to-Market innovation process, resulting in more-timely new product placements.• Developed and led Mexico retail grocery test that placed four items in more than 250 stores.Numerous foodservice, retail and warehouse club roles at Rich’s, 1989-2009• Oversaw sales for special markets and foodservice chains, including Sam’s Club, Costco, BJ's Wholesale Club and alternate retailers such as Schwan’s Home Service, Market Day and the military channel, as well as Arby’s, Captain D's, Shoney’s, AFC, and Jack in the Box.• Delivered consistent growth by driving innovation, mitigating churn and efficiently managing a $10M trade budget.• Led team that received internal “Rich's Spirit of Innovation” award, for Sam’s Club growth.• Led customer development training for Class A Stage-Gate new products process.• Secured Arby's Sidekickers fried snacks business as secondary supplier.• Grew Jack in the Box business by 15% over a two-year period, through efficient promotional support.• Responsible for multiple new menu items sold to Captain D's and Shoney's.