Will North Email & Phone Number

Welling, Gb

I produce podcast episodes for Engineering Matters, developing concepts in collaboration with our episode partners, interviewing guests, and writing scripts for our episode hosts.

London, England, United Kingdom

I write regular features on the crane industry for Cranes & Access, and on equipment for Heavy Lift & Project Forwarding International. I have also produced episodes for Reby Media's Engineering Matters podcast.With 14 years experience covering the crane industry at all levels, I can quickly turn around editorial news and features, as well as developing commissions from scratch. I am also happy to take on PR work, on an ongoing or one-off basis. Within the crane industry, I know… Show more I write regular features on the crane industry for Cranes & Access, and on equipment for Heavy Lift & Project Forwarding International. I have also produced episodes for Reby Media's Engineering Matters podcast.With 14 years experience covering the crane industry at all levels, I can quickly turn around editorial news and features, as well as developing commissions from scratch. I am also happy to take on PR work, on an ongoing or one-off basis. Within the crane industry, I know most editors working in English language media. For those looking to reach customers outside the crane industry, I can help identify B2B publications in end-user segments and tailor marketing material to fit.For those looking to invest in the crane industry, I can offer consulting services. I am able to explain the overall shape of the sector, key players in crane manufacture, sales, and rentals, and help identify contacts from my extensive network. Show less

I am a regular contributor, on a freelance basis, to Cranes & Access.

I interviewed guests and wrote scripts, as a freelance, for Reby's podcast, Engineering Matters.

I have managed four print products, and their associated web presence. I organised two regional international conferences. I manage a small in house team of writers, commission freelance and expert authors, and coordinate production and delivery of our magazines. I oversaw the merger of two related titles, OCH and Hoist. This allowed us to rationalise scheduling and resources. One was six issues a year, delivered to the US, and the other ten issues a year, covering the same topics in… Show more I have managed four print products, and their associated web presence. I organised two regional international conferences. I manage a small in house team of writers, commission freelance and expert authors, and coordinate production and delivery of our magazines. I oversaw the merger of two related titles, OCH and Hoist. This allowed us to rationalise scheduling and resources. One was six issues a year, delivered to the US, and the other ten issues a year, covering the same topics in the rest of the world. Switching to 12 monthly titles streamlined delivery, while better serving readers and advertisers.In 2017, I launched a new magazine, Dockside Lift & Move. By focussing on port equipment and related services, we reached an underserved audience of purchasers and specifiers with a dedicated magazine. The title performed well for 18 monthsI am the face of the titles I edit, working alongside a title editor on Hoist, and have built a strong reputation for my publications. I have developed unparalleled access to leading individuals, companies and associations in my sector. I commission compelling copy, using contributors from a range of backgrounds. I am sought out as a provider of expert analysis. Show less

My first job on my current beat, and my first opportunity to develop myself as an expert writer on an international business sector. Here, I wrote on everything from the proper way to perform lifting operations, through how to purchase and manage a multi-million dollar fleet of heavy construction equipment, to specialist regulatory, standards, and legislative issues, covering cities and nations, as well as intra-national agreements and groupings.I built a network of contacts extending… Show more My first job on my current beat, and my first opportunity to develop myself as an expert writer on an international business sector. Here, I wrote on everything from the proper way to perform lifting operations, through how to purchase and manage a multi-million dollar fleet of heavy construction equipment, to specialist regulatory, standards, and legislative issues, covering cities and nations, as well as intra-national agreements and groupings.I built a network of contacts extending to hundreds, if not thousands, of individuals, companies, and associations, reaching from Beijing to Brussels, via New York, Johannesburg, Pune and Sydney. I developed a level and breadth of expertise in my sector that only a handful of writers or independent analysts can offer. Show less

Very similar to the editorial assistant's job. I was responsible for all provision of editorial on the title. Here, I managed relationships with advertorial providers, solicited unpaid content from industry experts, and wrote the occasional proper article. On the way I developed an understanding of advertiser-funded and controlled-circulation publications, re-launched a magazine, and developed a format (or,at least, a witty title) that SPG and its successor companies continue to use.

London, United Kingdom

This job, with a group of finance industry magazines, was on Fleet Street. Along with the Dandy (a children's comic), it was probably one of the last regular publishing houses based there. I handled relationships with advertorial writers, subbed journalists' copy, assisted with layout and production, and supported the group editor. I struggle to look back on a single article with pride, but it added to my skills as a writer and gave me a start-to-finish understanding of magazine production.

London, United Kingdom

Very similar to the reader job, but here I focussed on four industry sectors (travel, pharmaceutical, and a couple more I can't remember). Working nights, I read every British and Irish newspaper before 6am, and wrote a 25 word summary of every sector relevant story. These were then delivered to execs and PRs as an easy to read briefing at the start of their working day. It gave me a detailed understanding of business, and the ability to convey business news simply and clearly.

I think the development of the internet may have made this job obsolete. It was a good introduction to B2B though. I memorised 3,000 or so company names and industry key words, over a score of industry sectors, and read a dozen or so publications a day, extracting mentions and relevant stories. These were then cut out and faxed to C-level execs and PRs to let them know how their company/client and industry was doing.