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The world is complex, unstable, and confusing. Trends pop up, flourish, and wither away overnight; at the same time, brands (and individuals) struggle amidst an increasingly crowded digital playing field.As a seasoned writer and Content Strategist, my goal is to cut through the white noise. For my clients, I assist them in fleshing out a proper content strategy, creating engaging, interesting topics that are aligned with their brand. In addition, I also ghostwrite longform thought pieces, pitch them to third-party publications on my clients' behalf, and build out their brands as leaders in their respective fields, from real estate to design. To date, my ghostwritten work has appeared in a variety of leading tech, business, and news publications.My specialties include copywriting, content marketing, brand storytelling, and digital media.In my spare time, I enjoy travel (both solo and with others), and outdoor activities. I'm also working on a series of fantasy novels strongly inspired by historical Asian nations.Shoot me a message if you're interested in boosting your company's (or your) profile through top-quality written content, collaborating on a campaign, or swapping travel stories (such as escaping a burning bus in Australia).
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Content Marketing ManagerConduktorNew York, Ny, Us -
Senior Product Marketing ManagerImply Jan 2023 - Nov 2024Burlingame, California, Us -
Senior Content Marketing Manager And WriterMongodb Dec 2020 - Dec 2022New York, Ny, Us -
WriterTailored Ink Jul 2015 - Dec 2021Brooklyn, New York, UsCreated pithy, descriptive, and memorable copy and text to post on a variety of client sites, ranging from construction companies to oil and gas leaders.Wrote careful, meticulously researched articles on a wide, diverse range of topics, ranging from ergonomics to nuclear waste transportation and disposal.Customized copy to clients' exacting specifications. -
Technical Marketing CopywriterDatadog Nov 2018 - Dec 2020New York, Ny, Us -
Senior Content StrategistBrandyourself Nov 2016 - Nov 2018New York, New York, UsPromoted after only three months on the job, I was entrusted with determining content strategy for clients, optimizing their profile and building publicity and brand awareness through adept content marketing.Wrote complex, engaging longform articles for blogs and third-party publications. Assisted in the pitching process, helping editors boost pageviews on their sites while assisting clients in getting well-earned, well-deserved publicity for their expertise.Analyzed and assessed pageviews, likes, and shares to determine successful (and unsuccessful) content. I then adjusted strategy accordingly.Managed a stable of freelancers and coordinated their efforts to produce top-quality written content. -
10Th Grade Writing TeacherDemocracy Prep Public Schools Aug 2014 - Jul 2015New York, Ny, UsInstructed 75 students in English grammar and composition, ranging from complex grammar to large, 5-6 page compositions and essays.Expanded the writing abilities of pupils through small group tutoring sessions, targeted interventions, and differentiated instruction, thereby ensuring college and career readiness.Tracked and monitored student progress through the extensive use of Excel spreadsheets and other data tools. -
Luxury Travel Account ManagerRemote Lands Mar 2013 - Aug 2014New York, Ny, Us• Created compelling, original copy for the company website, detailing engaging activities, describing cities, and contributing to brand awareness.• Planned and successfully executed trips across Asia for a variety of clients, ranging from newlywed couples to large groups.• Coordinated with clients, hotels, airlines, and international offices in Bangkok and Delhi in order to ensure smooth, seamless trips and customer satisfaction.• Closed multi-country trips that ranged in cost from $20,000 to $70,000. -
Elementary School Teacher/Teach For America Corps MemberHouston Independent School District Jun 2010 - Jun 2012Houston, Texas, Us• Selected from 46,000 applicants for a position in a corps of over 4,500 (~12% selection rate).• Achieved a 92% passing rate for the 2011 statewide academic assessment (TAKS). • Collaborated with co-workers, fellow teachers, and Teach for America staff to engage and address the needs of 75 Spanish-speaking students from disadvantaged backgrounds.• Created an entire writing curriculum, including two full-length tests, daily activities, and lessons totaling around 150-200 pages. -
Editor-In-Chief (1 Of 2)Asian Outlook Magazine Aug 2008 - Dec 2009• Supervised a 10-person team of assistant editors and layout staff during the publication process of Asian Outlook Magazine, averaging 64 pages per issue and 5 issues per year.• Demonstrated against the imminent removal of the position of the Vice President of Multicultural Affairs from the Student Association; also assisted in organizing a hundred-strong rally against intolerance in response to racist and sexist events which occurred on campus.• Planned and executed bi-annual events involving several hundred students, family members, and faculty.
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Volunteer Coordinator/Communications ManagerPeople For John Choe May 2009 - Aug 2009• Averaged 8,000 words a day in the form of succinct and persuasive letters, news releases, speeches, and media advisories to possible supporters and local news outlets. • Recruited and managed a team of 20 unpaid volunteers in daily petitioning efforts, voter outreach initiatives, and door-to-door canvassing.• Assisted in the execution of the day-to-day operations of a political campaign, including targeting potential supporters, and meeting with community groups.
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TutorBinghamton University Writing Center Aug 2007 - Dec 2007• Edited, proof-read, and fine-tuned term papers, theses, and presentations for fellow students. • Advised students on the finer points of the writing process, including audience, thesis, academic language, and citations of source materials. • Coached students on developing a distinct writing style of their own, with emphasis on transitions, flow, and personal voice.
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FacilitatorChinatown Youth Initiatives Jun 2007 - Aug 2007• Facilitated weekly workshops for 40 high school students on Asian American issues, including history, public advocacy, and social awareness.• Led intelligent and productive discussions on such issues, assuring factual accuracy through extensive research and fact-checking. • Encouraged students to engage with the local community through collaborative efforts such as Chinatown Beautification Day.
William To Skills
William To Education Details
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Binghamton UniversityCreative Writing/Asian Studies -
Binghamton UniversityAsian Studies/English Creative Writing (Dual Major)
Frequently Asked Questions about William To
What company does William To work for?
William To works for Conduktor
What is William To's role at the current company?
William To's current role is Content Marketing Manager.
What is William To's email address?
William To's email address is wi****@****ail.com
What is William To's direct phone number?
William To's direct phone number is +164686*****
What schools did William To attend?
William To attended Binghamton University, Binghamton University.
What are some of William To's interests?
William To has interest in Social Services, Children, Writing, Cooking, Civil Rights And Social Action, Politics, Traveling, Environment, Poverty Alleviation, Hiking.
What skills is William To known for?
William To has skills like Mandarin, Cantonese, Copy Editing, Writing, Speech Writing, Blogging, Elementary Education, Travel, Travel Planning, Public Speaking, Social Media, Leadership.
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