Wai Hang (William) Tong Email & Phone Number

Greater London, England, United Kingdom

Driving awareness of the data insights available and providing a consultative manner to educate their peers from other teams on how to ask the right questions to best inform future decision-making. Working with stakeholders across the business (product management, marketing, engineering, UX, business unit management ), delivering timely, accurate insights and data to the businessAdvising on how to effectively link high-level business goals and targets to product performance and usage metrics.Working on complex projects (3-6 months) to develop new Data Assets.Working with stakeholders to translate Business Requirements into Technical specs and then with the Team to deliver.Contributing to the ‘Presentation’ Layer of the Data Stack (modelling, Kimball)Creating new dashboards and ad-hoc reports for departments across their business unit, documenting the transformation and business logic Maintaining and updating existing dashboards and reports based on requests from business stakeholdersManipulating, analysing and interpreting complex data sets to draw valid inferences and determine key metrics

London, England, United Kingdom

Assess and cultivate long-term strategic goals for BI development in conjunction with end users, managers, clients, and other stakeholders. Own and direct the work to develop data architectures and procedures.Conduct research and own the selection of data products, services, protocols, and standards in support of procurement and development effortsOwn and evolve extremely rich datasets on how content flows over to Customers/ Systems

London, United Kingdom

London, United Kingdom

London

London, United Kingdom

Built Bayesian classification model in Python to predict converters. Take directives from the Global Head to answer the causal relationships between media spend and performance at the granular level.Creating and productising regular reports using tools such SQL, R/Python, Tableau and Excel.Producing ad-hoc analyses for strategic clients by working with Sales and Account Management teams with a particular focus on understanding the client’s audience.Constructing meaningful research and modeling project for trading performance enhancement.

London, United Kingdom

Maintained reporting system and push for full automation using APIs;Constructed automatic reporting system with Excel, SQL, PHP, SAS and tableau;Assisted the Econometric team with data management;Involved in data strategy & RFV campaign analysis for various clients;Handled 100GB+ data for East Coast and Nando econometric modelling projects

Croydon, United Kingdom

• Participated in forming a start-up forecast plan for funding application.• Assisted on financial and business modelling for business start up.• Created pricing system and feasibility reports with Excel and databases.• Specialising in regional business opportunity analysis.• Experience in low cost on-line marketing strategy

Se London

London, United Kingdom

•Supporting pitching and planning process for one of the top Unilever products.• Designing automatic VBA analysis and reporting system for Diageo;• Conduct analysis (ie. Moving average, RFV) with FastStats, Excel, InSitie;• Involve in data & social media strategy & campaign analysis for EasyJet & Diageo;• Supporting market research and pitching processes with SEO tools such as Google Adwords, Social Mention, Google AdPlanner; • Regular web analysis tasks with Google products;• Social Media analysis with Facebook Insight (Excel Export) & Sysomos;• Liaison with internal and external bodies to extract figures and conduct monthly reports.

Msc, Business And Marketing Analytics, Merit

Activities and Societies: Life time Membership: Beta Gamma Sigma Developed an understanding of logical/ analytical mindset and techniques.

Ba Econ (Hons), Business Studies And Economics

Nanodegree, Predictive Analytics For Business, Completed And Passed

Activities and Societies: Alteryx ETL & Machine Learning modules Tableau Desktop as Story Teller Proof you completed a career related.