William Traylor “Corpreneur” Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Growth Hacker -> P&L Owner for ~$1 billion Wireless Wholesale (MVNx) or White Label business as a component of AT&T Mass Markets. Serving ~8.5 million subscribers across variety of brand partnerships. -Multi function organization with product, ops, engineering, platform vision, delivery, GTM, strategy, finance, talent, UX, customer success, & growth responsibilities.- Building agile operations and customer success (CX, activation, settlement, billing, care) to enable 5G scaling and strategic partnerships with traditional Mobile Virtual Network Operators (MVNO) and disruptive MVNx new entrants. -Emerging exploration with Decentralized networks and partnerships across the disruptor and VC backed ecosystem. Heavy engagement with PE backers and value creation frameworks. -Platform centric software development, roadmap, and partner experience design as emerging 5G use cases are brought to market with strategic partners across traditional industry, wireless, cloud, and tech.#Simple.Better.Faster#Customer.Obsessed#ModernizedProblemSolving#ArtificialIntelligence===Formerly, across my 20+ year AT&T career, I have served in a variety (14) of rotational leadership roles of increasing responsibility starting as a Network Integration Consultant leading into a role as Senior Technologist/Principal Architect, then a transition into Revenue Operations, Business Development, Technical Marketing, Sales Operations, CX, Agile DevOps, Operations Transformation, and most recently Strategy, Product Development, Ecommerce, Digital Transformation, and implementation of a $5 billion strategic partnership.

Dallas, Tx, Us

- Dual role in 2023 to architect digital transformation strategy for Consumer businesses, remediate and elevate e-commerce operations. Large driver to modernize and integrate AI-powered solutions that enhance user experience / customer engagement.-Expand emerging and experimental commerce into adjacent markets and distribution partnerships leveraging tools like social and conversational commerce. - Direct cross-functional teams to test, iterate, learn and scale online presence into a seamless omnichannel experience, effectively merging online and offline touchpoints.- Drive a cultural shift towards digital innovation, speed, velocity, and borderless collaboration.-Deliver value creation playbooks through unit cost reduction and margin expansion leveraging channel mix shift. Also mining lifecycle cost to serve value out from 1.5 billion annualized customer interactions.

Dallas, Tx, Us

>Tasked with translating strategy and transformation thesis into action - ensuring industry leading speed, quality, and consistency across Customer Success & Operations fabric for AT&T Business - supporting Small Business Mass Markets, Middle Markets, Enterprise, Public Sector.>Driver of core operations and provisioning for Traditional Service Providers, Wireless Carriers, Cloud Hyperscalers, and Social Media enterprises across key network modernization and evolution layers within Optical networking, Ethernet, IP backbone, Fronthaul, Backhaul, Ethernet, Aggregation, VoIP, and Software Defined (NFV) domains. >Spearheaded and executed strategic initiatives across Public Sector leading to increased revenue and long-term partnerships. Oversaw the successful execution of complex projects, ensuring timely delivery and adherence to strict regulatory requirements for telco services across Government and Educational arenas.>Led scaled engineering and deployment to support explosive growth in video streaming, video conferencing, cloud computing, remote working, social media, gaming, 5G expansion, open networking. >Served as crisis management and executive lead for Covid-19 Command Center 2020-2021, that rapidly virtualized the countries infrastructure across public and private sector at the onset of the pandemic. Core team consisted of ~8,000 dedicated team members matrixed across the firm. ~3,000 dedicated associates supporting $26 Billion wireline business revenue ~3 million customers$230 Million Expense budget $15-20 million EBIT contribution per annum (drove more then $55 million in run rate savings over 2.5 year horizon)#OperationalExcellence

Dallas, Tx, Us

HQ role spearheading multi-year transformational plans and initiatives to improve triad of value - revenue acceleration, operational excellence, and next generation customer experience. Led work with industry leading strategy consultancy (McKinsey & Co) to perform robust diagnostic and operational reviews, then launched robust Transformation Office to implement execution frameworks.Also served briefly as lead for Governance, Risk Management, and Compliance across AT&T Business.People (Strategy & Operations)-Balanced a mix of operational, programmatic, and strategic leadership to help evolve the satisfaction, experience —and value—for customers. Key emphasis on end-to-end journey mapping and robust programs, processes and technology. Process Architecture (cX Design)-Drove architecture for the Sales & Service organizations to evolve from touchpoint centered design and execution, into a more end-to-end customer journey focused framework. This rewire is intended to help improve overall client satisfaction, thus growing revenue and optimizing operational costs.Technology/ Innovation (AI, Machine Learning, Automation)-Innovating through the use of robotic process automation, cognitive science, and machine learning to streamline how the day-to-day business is run, freeing up valuable human capital to focus on transformational work to build the future of the customer and seller experience.

Dallas, Tx, Us

HQ assignment architecting bridge between Customer and Seller Experience across AT&T Business.-Distinct focus was on cultural framework, seller experience, overall employee experience & engagement, and the ways that customers experience our robust sales & service force of 25,000+ across AT&T Business worldwide. -Orchestrated initiative landscape across quote-to-cash, front end sales tech stack, and overall Sales Effectiveness strategy framework. Primary goal to deliver a consistent, energized, and accurate interaction - in every way, every day - across all channels.-Drove platform integration work for FirstNet as we began integrating it into transactional channels. This Digital Transformation work helped to set the stage and build out practice methodology that was spun into my next role as Transformation head for operations theater across all of AT&T Business.

Dallas, Tx, Us

Market Area leadership for Small Business, Local Government, and Mass Market acquisition representing a half billion dollar P&L, 100-plus direct employees, and a market scope of more than 600,000 customers. Also drove small business sales transformation through call center, channel partners, and a direct/indirect Retail organization representing 240+ doors, 900 company and 500 partner Sales/Service Associates.*Full P&L responsibility including sales, operations, network customer build out, customer experience, organizational development, and staffing. ** #1 market for Wireless Business Net Adds 2015 & 2016** Customer Experience recovery and turn around 2016 vs 2015 (led the country on YoY improvement)

Dallas, Tx, Us

Regional leadership turn around assignment for sales, service, and client operations across Small-Medium Business portfolio in South Texas. Returned Market to full productivity in 90 days, and sustained on target or greater attainment throughout tenure.

Dallas, Tx, Us

Round out -- Chief of Staff to the SVP of Service Management inside of Global Customer Service from HQ in Dallas, where I was tasked with driving the executive agenda and purview including operations, budgeting, staffing, strategy, organizational development, and employee programs / communications for 2000 personnel across the globe.

Dallas, Tx, Us

Round out -- Revenue operations assignment building brand new organization to focus on Mobility Consumer interface between Public Sector employees in K12, Municipal, Higher Ed, Public Safety, etc…to take advantage of employee benefits programs from AT&T Consumer Mobility. Worked across half the US, Interfacing with 2 Regional President organizations and 12 VPGMs and their teams. Grew this business 5% YoY on a base of $1.5 Billion in revenue. Built new organization from initial Business Case, through staffing, operationalized for launch, and then ran strategy and operations.

Dallas, Tx, Us

Revenue Management & Technology Architecture -Led $200 million Public Sector business interfacing with public sector leaders and elected officials. Drove close collaboration across Cities, Counties, Transit, 911, K12, Higher Education, Non Profit, and other quasi Governmental agencies in concert with our utility heritage business. Also helped to drive massive scale Voice Transformation and seedlings for Public Safety Broadband network that would eventually evolve into FirstNet. Successfully transitioned the lower end of the market to a vendor, and provided program matrix management, while accelerating growth at the top of the market with direct labor.

Dallas, Tx, Us

Revenue Management -- Transitioned from technology and architecture into Sales Leadership and Biz Dev. Rejuvenated sales performance of a stagnant market, and turned around customer perception by cultivating exceptional relationships through solutions-based selling and delivering value-added service. I was recognized as a leader who consistently ranked #1 in sales and #1 in profitability who could recognize, and then coach and develop territory account talent to peak performance. Every member of this team exceeded revenue targets, and 2/3 became award winning Diamond Club members.

Dallas, Tx, Us

Technology Strategy -- As market technologist reporting to RVP, I helped to architect and advance the skills transformation of the Sales / Client organizations to effectively sell increasingly technical product lines in response to changing market demands, merger, and technology evolution. I mentored new and existing sales force, pre sales engineers, and Sales leaders on CIOs agenda, advanced technology and applications relevant to 4th generation networking. Maintained a high level of proficiency in product market fit, company futures, platform direction, and our ability to deploy, scale and sustain solutions.

Venture backed Startup — Lucent Ventures backed (IP Communications, a DLEC)*Served as lead architect and product visionary for client network buildout and budgeting processes in a hyper growth startup environment.*Led vertical market penetration strategy development with CMO for retail, resturant, legal, financial, & healthcare verticals.*Led a 5 state team of sales, solutions, and application engineers responsible for network design, implementation, and life cycle support. *Competed against classical IXCs, DSL over builders, and emerging entrants in MSP space.*Assisted Executive leadership on all strategic level opportunities by interfacing with C level suite within client organizations.* Deployed 400 ATM switches and backbone into AT&T central offices and Data Centers. This network was 3x more dense than our nearest competitors to the customer edge.

Venture backed -> Early Cloud/ISP/Virtualization *Drove interface with AT&T (Southwestern Bell/SBC) on Internet architecture, market planning, transit, and buildout of IP Backbone and scale into ISP services. *Overlay market lead supporting Intermedia/Worldcom Salesforce with IP Transit, Security, Data Center, and ISP portfolio. *Helped to architect startup/nascent Broadband industry business alongside DLEC players Covid, Rhythms, Northpoint, and IP Communications.*Extensive engagement with early E-commerce players as they worked to tune site performance and Internet propagation.

Venture backed Internet Service Provider (ISP) in Rice Village providing dial up, Broadband, Hosting to SMB. Hired to build an Interactive Agency to supplement revenue streams and scale EBITDA as the firm prepared for acquisition. Successful exit was made with FirstWorld Communications, then taken public via IPO.

Co-founder of multinational Interactive Agency formed at the dawn of the internet. Planet3W helped firms find their initial digital identity, then led efforts to help them stretch beyond simple Web sites into complex e-commerce applications. Our core speciality was combining technical and creative - left brain and right brain.Aspired to resemble other New Media pioneers like UsWeb/CKS, Razorfish, and Sapient.

Bachelor Liberal Arts

Education record