I have a genuine passion for people and businesses within the Sports, Heath and Wellbeing sector. I'm particularly passionate about driving real behavioural change in sport including supporting professional athletes to protect their financial welfare and assist them with their business and personal development during and beyond their sporting careers. I want their sporting career to lay the foundation for the rest of their working life.I have been in and around sport all my life and seen first-hand the difficulties athletes can face while competing at a high level as well as with their transition into life after sport.Given career lengths differ and are often unknown, I work with athletes to maximise their earning capacity during their career and develop financial solutions for post-career security. This allows athletes to focus on their sport with confidence around their financial future, making their ‘life after sport’ transition significantly easier.I also assist small to medium businesses with everyday accounting, tax and business advice, including the broader Innovation, Tourism, Hospitality and Leisure sector in which my passion for sport falls within.If you are an athlete or business looking for accounting and business support, get in touch with me on 0409592551 or at william.tuffley@bdo.com.au