William Smith Email & Phone Number

Mountain View, California, Us

Mountain View, California, Us

I developed digital marketing plans that include SEO/SEM, email marketing, social media, and online advertising campaigns. I also implemented SEO best practices on the Aerospike website and managed agencies to drive awareness of our brand and drive top-of-funnel marketing engagements.· I created Aerospike’s comprehensive social media presence, from awareness-building posts and content I published on corporate accounts to social-selling content I create for sales and marketing to drive leads through social selling with LinkedIn engagement increased by 176%.· I directed a digital ad budget across a variety of platforms, from SEM to social media advertising to ABM platforms, against key personas that drive awareness and leads.· I produced digital ad creatives to cover a variety of different personas and industries, as well as every stage in the funnel, dynamically optimized based on current data. This full funnel ad approach targeting industry vertical and competitor’s customers led to 126% increase in MQLs.

Palo Alto, California, Us

I used data to develop our content, social, and brand marketing strategies. I designed and executed data-driven digital marketing campaigns and helped guide community efforts and product launches.• I conducted demographic and psychographic deep dive of our customers by combining existing user data from multiple platforms with surveys I created. I used that data to guide deeplearning's strategy on everything from product mix and release schedule to areas of geographic expansion. • I was chosen to evaluate our current email marketing platform and determining which, if any alternatives we should migrate to. After reviewing current mix and potential offerings on both price and features that match our current and planned needs, selected Hubspot. I was able to find a pricing structure that got deeplearning.ai additional features and support while being cheaper than normal alternative.• I conducted detailed A/B analysis on email marketing campaigns that I send weekly to 350K targets to optimize scheduling, copy, and content, resulting in consistent record of customers enrolling in our courses.• I led a team in creating a customized dashboard in Tableau to comprehensively track our metrics from a wide variety of sources.

San Mateo, Ca, Us

Led the Marketing function at Streetline in promoting awareness and engagement with the brand to drive conversions with the sales team. · Designed new website for Streetline oriented around marketing to both our clients and their own stakeholders, wrote the content and coordinated buy-in with teams to pivot our online strategy.· Created digital engagement strategy for Scottsdale, AZ, and other cities with social media, local community tie-ins, and local press stories about the project’s benefits, as well as targeted advertising in key locations.· Created regular cadence of thought leadership content to promote Streetline involving blogs, social media, informative case studies and press articles.· Planned and staged conference events and panels at Expos and tradeshows nationwide to raise awareness of Streetline’s smart parking solutions.· Created and customized visually arresting PowerPoint presentations, case studies and other sales collateral to assist sales team in closing key deals.· Migrated database to Salesforce and created customized interface for internal use.

San Jose, Ca, Us

Assisted in the US launch of LeEco Global as a brand in the online sphere. Mined data for key insights and opportunities for organic and paid social media growth and crafted strategies to accelerate LeEco’s performance as a preeminent global brand.Managed daily budgets for paid social media strategy to boost high-performing organic posts with targeted spend.· Developed a customized reporting system to rapidly respond to social media performance and changing trends, which was used to lead efforts to pivot our social media strategy in order to exploit those trends.· Spearheaded the integration of Synthesio, LeEco's dedicated social listening tool. Acted as internal expert and evangelist for the tool while liaising with vendors and members of multiple teams in Public Relations, Product Marketing and Social Media to craft sentiment analysis and social listening response.· Managed daily budgets for paid social media strategy to boost high-performing organic posts with targeted spend.

Armonk, New York, Ny, Us

Developed strategies for the Cloud content marketing and social media teams at IBM. Lead plans so content could be used multiple times in different formats for different groups of users.Worked with lead development representatives and portfolio marketing team, as well as outside agencies to develop a strategy for quick content creation and approval to respond to market opportunities. This led to content being deployed with maximum impact for our sales teams.Lead data-driven decision making for IBM Cloud's Content Marketing Team. Used dedicated social listening tools to track performance metrics on key digital and social properties to drive reach, engagement, and relevant leads by discovering and analyzing behavior patterns in our community and used this data to drive actionable insights that helped improve team performance.Digital Marketing strategist and social media engagement expert for IBM's Software as a Service (SaaS) portfolio. Created original, dynamic content for diverse social media platforms, curated to convey customized message for unique audiences. Designed and implemented advanced metrics across social media to ensure maximum impact.

Los Angeles, Ca, Us

Earned a Master in Business Administration with an emphasis in Marketing and Analytics.

San Francisco, Ca, Us

Developed integrated marketing and brand strategies for Enterprise Information Systems to engage 6800 customers. Created marketing guides and presented them to senior management, who accepted the recommendations. • Created a brand strategy guide that instructs EIS employees in how to use more persuasive language to engage customers.• Produced an integrated marketing guide to time content release for maximum impact on consumers.

Eagan, Minnesota, Us

Responsible for creating and executing search and SEM strategy for multiple websites for large FindLaw clients, through search ads, local search ads, search engine optimization of site architecture, keyword development, content optimization, internal linking structure, link building, local search strategy, social media development and training, web analytics, competitive analysis, and developing SEO best practices.Worked closely with clients to understand their marketing objectives and budgets, analyze the performance of their web program and SEM performance against those objectives, and recommend tactics that will help realize the customers' long-term search marketing goals.

Responsible for continuously testing and proving out successful SEO strategies (measured in increased traffic and organic revenue) for Become.com CSE, as well as the online educational site SimplyDegrees. These included: Aggressively link-building with blogs and other high page rank sites through contests, promotions, badges, personalized content, guest blogs, article submissions and other techniques, through the management of 10+ interns, continually changing through data-driven metrics. Recruited, trained and managed a team of contractors in India for link-building, keyword research, and content writing for SimplyDegrees. Audited and improved internal pages on SimplyDegrees to improve conversion rates. Wrote and promoted press releases for Become.com to authority sites on resource pages, holiday sales and events, and new hires and company changes to promote good SEO as well as public relations. Featured targeted products from Become's merchant partners while working closely with the sales and account management team to not only receive links, but also build brand loyalty with clients. Shared best practices on link-building, keyword research and competitor analysis with Become's foreign subsidiaries. Created and refined a URL site design for XML sitemap submissions. Conducted in-depth corporate analysis of a competitor's link strategy, domain buying and social media strategy for the purposes of refining our own techniques.

Responsible for online marketing to improving organic traffic at Become.com through: Linkbuilding by reaching out to third party blogs interesting in reviewing Become and our products, social media promotion through Facebook, twitter, Digg, Reddit, and numerous other social sites, identifying and researching shopping content through multiple areas of expertise, performing competitor research on other comparison shopping engines and online retailers, and proposing projects based on detailed analysis. Researched and composed keyword dense product-specific posts for multiple blogs, as well as special interest and linkbait posts. Constantly monitored of keyword and landing page performance on Become.com through Google analytics. Given ownership of key organic search business performance metrics, including keyword performance, Pagerank of microsites, and inbound links. Developed innovative ways to achieve Search Engine Optimization team goals through new writing tactics, onsight linking redesigns, contests and promotions, and social media promotion. Key tasks included:- Organized and managed on a day-to-day basis the linkbuilding efforts of the SEO team, assigning resources and continually working to improve both our approach and reporting of linkbuilding.- Managed Pocketchange between January and September 2009. Wrote multiple blog posts per week, assigned blog posts to different members of the SEO team and gave feedback to optimize them for SEO purposes, integrated backlinks effort to target blogs interested in blog posts.- Helped research Black Friday deals site, populate content for site and promote via social media for a site that had over 100,000 visitors a day the Monday and Tuesday before black Friday.- Promoted Deal of the Day microsites via social media, blogging and twitter, as well as reviewed and managed the page dashboard on a daily basis. - Generated 1000+ SEM ad campaigns utilizing proprietary Google, Yahoo, and MSN ad management tools.

Martinez, California, Us

Led communications and marketing of classes and concerts in the Alamo Special District. Recruited instructors, engaged with community through advertising, flyers and online.• Participated in Strategic planning for promotion and marketing of classes and concerts. Developed and distributed marketing materials, flyers and the Activity Guide in the community; i.e. purchasing space in local newspapers, posting in schools, local businesses, libraries, and park bulletin boards.• Advertised for and recruited class instructors. Liaised with instructors to contract with them for classes, scheduled the class time & location, confirmed course description, monitored instructors and performed class evaluations.• Registered participants in the classes; collected payments, created a database to keep track of students and classes, sent confirmations and deposited checks. Issued refunds to cancellations.• Created budgets and enrollment reports for each session, including the Summer Concerts.• Researched, contacted and booked the bands for the Summer Concert Series; negotiated and executed their contracts and issued payment after the performances.

Princeton, Nj, Us

• Processed and routed applications for University of California applicants.

Oakland, Ca, Us

• Designed questionnaires and monitored surveys.• Prepared client reports and presentations using Powerpoint and Excel.• Observed focus groups and Public hearings, and compiled reports and recommendations for clients.• Processed and analyzed data for political, corporate, government, and non-profit clients.

Master Of Business Administration (M.B.A.), Marketing

B.A., Political Science

High School Diploma