William Smith Email & Phone Number

Mountain View, California, US

Mountain View, California, US

I developed digital marketing plans that include SEO/SEM, email marketing, social media, and online advertising campaigns. I also implemented SEO best practices on the Aerospike website and managed agencies to drive awareness of our brand and drive top-of-funnel marketing engagements.· I created Aerospike’s comprehensive social media presence, from.

Palo Alto, California, US

• I used data to develop our content, social, and brand marketing strategies. I designed and executed data-driven digital marketing campaigns and helped guide community efforts and product launches.
• I conducted demographic and psychographic deep dive of our customers by combining existing user data from multiple platforms with surveys I created. I used that data to guide deeplearning's strategy on everything from.
• I was chosen to evaluate our current email marketing platform and determining which, if any alternatives we should migrate to. After reviewing current mix and potential offerings on both price and features that match.
• I conducted detailed A/B analysis on email marketing campaigns that I send weekly to 350K targets to optimize scheduling, copy, and content, resulting in consistent record of customers enrolling in our courses.
• I led a team in creating a customized dashboard in Tableau to comprehensively track our metrics from a wide variety of sources.

San Mateo, CA, US

Led the Marketing function at Streetline in promoting awareness and engagement with the brand to drive conversions with the sales team. · Designed new website for Streetline oriented around marketing to both our clients and their own stakeholders, wrote the content and coordinated buy-in with teams to pivot our online strategy.· Created digital engagement.

San Jose, CA, US

Assisted in the US launch of LeEco Global as a brand in the online sphere. Mined data for key insights and opportunities for organic and paid social media growth and crafted strategies to accelerate LeEco’s performance as a preeminent global brand.Managed daily budgets for paid social media strategy to boost high-performing organic posts with targeted.

Armonk, New York, NY, US

Developed strategies for the Cloud content marketing and social media teams at IBM. Lead plans so content could be used multiple times in different formats for different groups of users.Worked with lead development representatives and portfolio marketing team, as well as outside agencies to develop a strategy for quick content creation and approval to.

Los Angeles, CA, US

Earned a Master in Business Administration with an emphasis in Marketing and Analytics.

San Francisco, CA, US

• Developed integrated marketing and brand strategies for Enterprise Information Systems to engage 6800 customers. Created marketing guides and presented them to senior management, who accepted the recommendations.
• Created a brand strategy guide that instructs EIS employees in how to use more persuasive language to engage customers.
• Produced an integrated marketing guide to time content release for maximum impact on consumers.

Eagan, Minnesota, US

Responsible for creating and executing search and SEM strategy for multiple websites for large FindLaw clients, through search ads, local search ads, search engine optimization of site architecture, keyword development, content optimization, internal linking structure, link building, local search strategy, social media development and training, web.

Responsible for continuously testing and proving out successful SEO strategies (measured in increased traffic and organic revenue) for Become.com CSE, as well as the online educational site SimplyDegrees. These included: Aggressively link-building with blogs and other high page rank sites through contests, promotions, badges, personalized content, guest.

Responsible for online marketing to improving organic traffic at Become.com through: Linkbuilding by reaching out to third party blogs interesting in reviewing Become and our products, social media promotion through Facebook, twitter, Digg, Reddit, and numerous other social sites, identifying and researching shopping content through multiple areas of.

Martinez, California, US

• Led communications and marketing of classes and concerts in the Alamo Special District. Recruited instructors, engaged with community through advertising, flyers and online.
• Participated in Strategic planning for promotion and marketing of classes and concerts. Developed and distributed marketing materials, flyers and the Activity Guide in the community; i.e. purchasing space in local.
• Advertised for and recruited class instructors. Liaised with instructors to contract with them for classes, scheduled the class time & location, confirmed course description, monitored instructors and performed class.
• Registered participants in the classes; collected payments, created a database to keep track of students and classes, sent confirmations and deposited checks. Issued refunds to cancellations.
• Created budgets and enrollment reports for each session, including the Summer Concerts.
• Researched, contacted and booked the bands for the Summer Concert Series; negotiated and executed their contracts and issued payment after the performances.

Princeton, NJ, US

• Processed and routed applications for University of California applicants.

Oakland, CA, US

• Designed questionnaires and monitored surveys.
• Prepared client reports and presentations using Powerpoint and Excel.
• Observed focus groups and Public hearings, and compiled reports and recommendations for clients.
• Processed and analyzed data for political, corporate, government, and non-profit clients.

Master Of Business Administration (M.B.A.), Marketing

B.A., Political Science

High School Diploma