Owner and Co-Host of the Electrical Industries NEW Podcast 🎙️Bring all aspects of the industry together, from Manufacturers, Wholesalers and Electricians. Sharing the great parts, products and people that our industry has to offer.Available on YouTube, Spotify and Apple Podcasts.

When I began my role as the BDM for the EEL Cardiff branch my task was to restore the previous successes that the company enjoyed. The branch had lost its largest accounts and was running at its lowest turnover and worst margins in almost 32 years. I began by analysing the existing customer base of the branch to ascertain as to what the company had as a basis of foundations. It very soon became clear that the reason for their struggles was that 80% of their business turnover was focused around low margin-high turnover accounts that totaled five in number. With this imbalance in mind and the businesses reliance on such few accounts I began to turn my focus on new business that would wield a higher margin to create a required healthy balance between turnover and profit.> Within my first six months I had doubled total number of accounts for the branch and taken the branches annual turnover from £2.1million to just shy of £4.4million. In the process I also managed to raise the margins from the 11% mark to almost 20%.I achieved this success through motivating my staff and re-training them when required, working much closer with smaller customers that had previously not been targeted and creating better relationships with our suppliers.

As a Co-Director of Whyte Winter Ltd. I make calculated ROI on all aspects of investment in regards to Stock, Marketing, Endorsements and other assets. This is accompanied with ensuring the maintence of all the Marketing outlets such as our social media and website. Sourcing new suppliers and events management is another large aspect of my role as well as being the Executive Designer for the clothing products we create.

At Ultra Electronics I am responsible for the creation of multiple marketing materials including the company website and materials for both internal and external marketing. Analysis of ROI and lead generators along with the development of current marketing strategies and future stratagies. I also support multiple departemnts with their runnings Such as the bid co-ordinators and technical sales teams, customer facing along with the responsibility of closing deals multiple deals.

My Business Management Degree involved a 16 month period of full time work placement, which I split between 7 months working as an insurance consultant for Endsleigh Insurance, Selling and managing people accounts. The second 9 months I spent working at the RAC developing their AIM HIGHER outreach program. The program was centred on developing disadvantaged young people mindset from a negative self-destructive one, to a positive one through the ambition of further and higher education.My key responsibility was to create, manage and secure funds for events ranging from 3 day events to two week events. Build partnerships with local secondary schools, create the learning material and manage a team of 45 student ambassadors.When I started at the RAC they only had 4 events annually. Once I completed my contracted we had 13 successful events and another 31 booked for the coming 12 months, with the funding secure and in place for each.