Leads a high-impact team in a priority Commercial business unit, focused on driving measurable impact and results. Drives omnichannel excellence with a focus on customer-centric experience management and design.Provides subject matter expertise in MarTech applications, experience management, and data governance to design and optimize seamless customer experiences.Champions and supports enterprise adoption of automation, AI applications, advanced measurement, and personalization capabilities to maximize operational efficiency and generate business-driving insights.Elevates customer journey orchestration and reporting through strategic planning and voice of customer initiatives, enhancing and augmenting business intelligence capabilities.Designs and leads team learning initiatives focused on advancing practical skill development and creating measurable impact for strategic growth.

Leads go-to-market strategy for multiple brands within large vaccine portfolio, including US and Global businessDeveloped thought-leadership opportunities with clients and industry in the areas of omnichannel execution, the future of virtual care, and other areas through speaking engagements and publicationsContributed to several successful new business pitches, providing subject matter expertise in digital activation and customer-centric experience designIncorporates data-driven methodologies to deliver ROI-positive solutions through close partnerships with Delivery, Analytics, and Experience Design crafts

Led Consumer Brand Marketing efforts for multiple indications across the Oncology portfolio, working closely with agency partners to develop and execute omnichannel campaign deliverablesManaged $MM budget for a leading oncology brand, overseeing brand planning and execution for several indication and portfolio-level workstreamsDirected promotional efforts in collaboration with other internal subject matter experts to orchestrate inventory management for sales support resources, represent brand marketing in regulatory reviews, and assist with the allocation of media budget and channel partner selection

Drives development of client multichannel strategy throughout research, planning, and execution phases, optimizing campaigns for ROI and ideal customer experiencesDevelops tactical and media optimizations on a continuous basis to maximize client campaign performanceOwns development of project briefs, brand plans, strategic POVs, and client pitch materials leveraging insights from digital, analytics, and brand planning experience

Led analysis and delivery of multi-channel performance reports to senior leadership teams focusing on digital/traditional advertising impact on ROI and other KPIs tied to strategic brand objectivesManaged a Data Enablement team of 6 employees, overseeing execution and delivery of various enterprise-level data management work streams to ensure accurate performance measurementDesigned and executed an approach to research, implement and measure multichannel marketing plans of complex digital ecosystems with ROI and attribution models

Oversees development of client dashboards and reports from initial concept to execution. Guides strategic direction of digital campaign analysis, focused on improving client business objectives with data-driven insights. Leads client-facing presentation of monthly and quarterly reports, communicating tactical performance and holistic implications with key stakeholders to deliver actionable insights.

Monitored digital campaign performance for several pharmaceutical clients, engaging in virtually every aspect of the measurement, data analysis, and reporting processes. Became a subject matter expert in mobile app tracking and cross-device media attribution.

Reported all campaign and site traffic analytics for the agency's clients. Utilized a suite of digital marketing and analytics tools such as Google Analytics, DoubleClick, and Tableau to create client deliverables that provided actionable strategic insights.