Formulated the expansion strategy, both organic and through M&A, for the Executive Education Center.Merged with the brand holder of MIT Sloan Management Review in Brazil. Relocated headquarters to São Paulo, SP.Approved short- and long-term strategies and indicators.Net revenue quadrupled from 2022 to 2024.Defined the key business KPIs. Provided guidance to the CEO on relevant business matters.

Responsible for the corporate areas of People Management, Information Technology, and the Shared Services Center, as well as for two Business Units, while also taking on the role of CFO during this period.Led the implementation project of McKinsey's three-horizons framework, the establishment of the holding company, and the organization of the group’s companies.Led the establishment of a corporate office and a shared services center to support the group’s companies.Negotiated with the Board of Directors for M&As and the Investment Thesis in Startups. Implemented Cultural Transformation projects, including the renewal of the company's Values, transitioning from Competency-Based Management to Performance-Based Management, OKR (Objectives and Key Results), short- and long-term executive incentive policies, and Organizational Climate initiatives.Restructured Information Technology teams into business partners and re-implemented the Totvs ERP, Ticketing Model, and Cloud Data Center.Led the creation of a Customer Experience area, involving user journey mapping, gap analysis, and the implementation of robust projects such as re-deployment of virtual platforms, payment methods, and call center. This resulted in an NPS improvement from 13 to 53 in two years.As CFO, led relationships with Financial Institutions and Investment Funds and provided long-term cash flow reports to the Board of Directors.Led structured fundraising projects (Finep and International). Actively participated in negotiations during the sale of a portion of the company’s shares to the remaining shareholders.Led the implementation of a new physical unit focused on Agribusiness, covering a total area of 60,000 m² with a built area of 5,100 m².Led the definition of the Master Plan and the execution of the construction. Secured financing through innovation incentive laws (Finep Innovation).Led the development of the leadership team that took on the Vice Presidency.

Responsible for the redesign of the Academic Model and the new Institutional Development Plan.Responsible for the Undergraduate, Lato Sensu Graduate, and Strictu Sensu Graduate and Research departments.Assembled the team with a shift in the area’s operational perspective.Evidence-based management. Implementation of the LMS (Learning Management System). Redefinition of infrastructure, primarily in laboratories.Projects aimed at reducing the deficit of the stricto sensu program, implementing strategies that led to a 50% reduction in the deficit.Directly led the transition period during the Covid-19 pandemic. Developed the leadership team that took on the Vice Presidency.

Liderança sobre a área acadêmica com foco no empreendedorismo e na excelência acadêmica, conectando pessoas a projetos vencedores.Assessorado pela coordenação geral de graduação, coordenação geral de stricto sensu, coordenação geral de lato sensu e centros de pesquisa, direção do campus Porto Alegra e gerência acadêmica.

Professor do curso de Administração:Graduação nas disciplinas de Administração de Materiais (Gestão de Estoques), Estágio em Consultoria e Práticas de Gestão.MBA´s na disciplina de Tomada de Decisão e Simulação Empresarial.

Responsible for the company's significant expansion during this period:Revenue Growth [CAGR = 23%]. Improvement in Net Income [CAGR = 17%]. Indicators supported by growth in new clients and improved purchase recurrence within the customer base.Led the Marketing, Communication, and Sales areas. Directed team structuring and the following projects:Redefined market positioning from a regional to a statewide brand. Negotiated with agencies and media players. Implemented CRM. Assembled BSC, BSB, and PGLS partner expansion teams.Partnership results (expanded from 4 state partners in RS to 28 partners across Brazil).

Coordenador da Escola de Administração (Graduação, MBA´s e Mestrado).

Chairman of the Board of Directors 2023 - CurrentOrganized and led the Board meeting agendasBoard Member 2018 - CurrentFormulated the expansion strategy, both organic and through M&A, for the clinical analysis laboratory.Acquired a laboratory with net revenue 38% higher than WP at the time. Expanded the number of locations from 13 to 80.Approved short- and long-term strategies and indicators. Defined the key business KPIs. Guided the Executive Board on relevant business matters. Analyzed business risks and leverage.

President Director 2018 - 2021 and 2022 - 2024Responsible for securing and executing important Education Projects:Programming Literacy Project, in partnership with the Ayrton Senna Institute and funded by the Jama Institute. Over 30 municipalities and more than 8,000 young people served annually.Technical Advisory Project for the development of curricula in alignment with the BNCC for Computing in 16 states, funded by the Telefonica Foundation and Natura Foundation.Digital Youth Project, a public notice from the city hall of Fortaleza, CE. Development of programming training for 12,000 young people in the municipality.Promoted the accreditation of the Foundation as an ICT (Science and Technology Institution) with the Ministry of Science and Technology.Secured projects through the Lei do Bem (Good Law).Obtained productivity grants for outstanding researchers. Provided accountability to the Public Ministry.Treasurer 2014 - 2017Board Member 2011 - 2014

In 2001, I founded a distributor of facilities for the Hospital, Hospitality, and Restaurant sectors, operating in northern RS and western SC.Led the operation from the ground up to the sale to a consolidator.Responsible for the importation of products from the USA, a contract that prompted the acquisition by the market consolidator.