Willa Silva Email and Phone Number

As a Managing Director at Estée Lauder, I lead the technical packaging teams for two of the company's iconic brands: Bobbi Brown Cosmetics and La Mer. I oversee all brand packaging functions and programs and develop the overall brand packaging strategy. With over 13 years of experience in the beauty industry, I have a proven track record of successful product launches, managing complex programs, and driving innovation and sustainability.My mission is to create packaging solutions that enhance the consumer experience, elevate brand image, and meet quality and cost standards. I am passionate about exploring new technologies, materials and designs to enhance product functionality, performance and aesthetics. I also value employee learning and development and mentor and coach my team to foster a culture of excellence, collaboration and innovation. I am honored to represent Estée Lauder at public and industry events and to build and maintain strong relationships with internal and external stakeholders.