Conducted comprehensive global market analysis including AI and ML cases in the HVAC industry that identified new market opportunities for the Global Service Growth & Applied Engineering team.Designed and conducted qualitative and quantitative research with users and transformed knowledge of customer and insights into actionable global marketing strategies and roadmap, detailed customer personas within different segments, campaign messaging, financial model with revenue projections and technical solutions for global subscription service.Collaborated with a cross-functional global team to establish and launch a global marketing plan with established KPI’s utilizing customer data and targeting strategies projected to generate a 32.4 million of growth revenue with a 23% IRR and a 104% ROI.

Led a nine-member student team in utilizing machine learning models to predict social media engagement for the Cleveland Guardians MLB team using Google Colab that has served as foundation for computer vision models.Conducted weekly meetings with technical stakeholders that ensure project success and timely delivery.

Led business development and market expansion strategies that reduced production costs for Alpha Dog Agency by 40% and improved monthly revenue by 20% through lead generation efforts for clients in different industries.Led growth strategies and paid video ad campaigns that increased revenue for client Point Guard University by 25%. Led and supervised an internship team of 5 interns overseeing 10 different accounts by teaching paid media strategy, social media strategy, basic design principles, video ads and other digital marketing concepts. Conducted data analysis using Rinsed Analytics and provided clear recommendations to decrease subscription churn rate by 6% across 14 locations to result in 123k in additional yearly revenue during low-engagement season for client Drive & Shine.Led a lead generation strategic video campaign for client Curtis Products resulting in 7,144 all time link clicks with 396,974 all-time video plays.Led digital marketing strategies including organic social and lead generation efforts for 10 clients.

Managed 10 accounts by connecting with customers, maintaining social media presence, sharing analytic reports, and creating videos ads for different platforms (Meta, Youtube, LinkedIn).Collaborated on reels engagement campaign for client Mimmo’s resulting in an engagement 186,034 accounts and 8,931,379 views.

Implemented digital marketing strategies including social media management and lead generation efforts for 10 clients.Led a teacher shortage strategic campaign for client South Bend Community Schools Corporation resulting in 1,782 qualified applications and engagement of 60,000 accounts.

Used storytelling techniques to plan digital marketing strategies for various departments while creating compelling video ad campaigns featuring current student testimonials to attract new students and drive college recruitment. Collaborated with University’s stakeholder to devise and present marketing strategies for various departments. Edited event and program informational videos for the student body engagement.